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68 yuan a lipstick, sold 10 million in 3 months, this idea you should learn from

author:Jiang Luo

They all say that the second sale costs money, but I went to their mall to participate in the second sale, not only did not spend money, but also made money. Go to their mall and open a blind box? I only used 68 yuan to open a 128 yuan product.

Do you think that's the end of it? Yesterday morning I went to their mall and bought a 73 yuan cleanser, so I did not expect that two hours later, I received a cashback of 128 yuan in my membership account.

68 yuan a lipstick, sold 10 million in 3 months, this idea you should learn from

Hear this, do you think that their mall is spending money on promotion, but I can clearly tell you that their mall not only does not spend money on promotion, but also their attractive marketing games are profitable.

How much money is made, their mall has only been doing for three months, it has achieved more than ten million flows, according to 10% of the net profit, they have also earned more than 1 million.

68 yuan a lipstick, sold 10 million in 3 months, this idea you should learn from

So how do they make money with these marketing games? Let's take a look at their spikes first. For example, for 68 yuan of lipstick, only 60% of people can reach the second, while the number of people who can reach less than seconds has reached 40%.

Of course; the people who arrive in the second send their free shipping, and those who do not have the second arrive, in addition to refunding the payment, they will also give each person an additional subsidy of 7 yuan.

So if 1,000 people participated in this spike and 600 people arrived in seconds, did they receive 40,800 yuan here? If the cost of lipstick is 30 yuan, do they still have a gross profit of 22800 here?

68 yuan a lipstick, sold 10 million in 3 months, this idea you should learn from

So what about giving the 400 people who didn't have a second to go, each person 7 yuan subsidy, and finally their second kill activity, is there still a gross profit of 20,000 yuan?

Then you participate in this spike campaign of them, you don't have a second to the product, you make money. And they merchants, are they making more money? What do you think? This trick is not worth our reference, if you also want to make a set of such a mall system, you can talk to us for a good chat.

68 yuan a lipstick, sold 10 million in 3 months, this idea you should learn from

What about the blind box they play with? They're also making a steady profit, like the blind box I opened, and inside the box of 69 bucks, there's 73 bucks of cleanser, 81 bucks of masks, 108 bucks of snacks and 128 bucks of hair dryers.

But for 73 bucks of cleansers, and 81 bucks of masks, you're going to make money when you get to them. You only have to drive a snack for 108 bucks and a hair dryer for 128 bucks, and they're losing money. So what are the chances of you driving a snack and a hairdryer? Only 30%.

68 yuan a lipstick, sold 10 million in 3 months, this idea you should learn from

So in the end, if 100 people participate in this blind box, can they make at least 1,000 yuan or so in this blind box box? When you thought you were earning, were they making more money again?

So in the end I paid 73 bucks for a cleanser, and they gave me back 128 bucks, and they always lost money, right? On the surface, they seem to lose money in such a way of playing, but as a result of actual operation, they still make money.

68 yuan a lipstick, sold 10 million in 3 months, this idea you should learn from

So how did they earn this money? I spent 73 yuan, they gave me 128 yuan rebate, this money is actually not a one-time return to me, so how did they return it to me? It was returned to me from 100 orders after I placed an order.

For example, after I placed an order, I got 2 yuan for the first order, 5 cents for the second order, 8 cents for the third order, 6 yuan for the fourth order, and 128 yuan until 100 orders. So will they give me back after 100 orders? After 100 orders, the rebate stopped, and if I still want to take it, I have to go to the next order.

68 yuan a lipstick, sold 10 million in 3 months, this idea you should learn from

So why do they make money, because for each order they only take out a part of the profit to share with everyone, and the rest of the profit is their company.

What do you think? Such a mall do you also want to participate in it? If you want to go, why can they do more than 10 million flows in 3 months? Isn't it fun to be fun, but also to benefit consumers in their mall?