After the recharge, the funds were cleared to zero, the software could not be logged in, and nearly 30,000 people lined up to withdraw cash... The sudden "collapse" of the easy-to-use car has aroused public concern.
According to the black cat complaint platform, there are more than 1600 user complaints about easy-to-use cars, involving software mandatory prepayment, sudden login abnormalities, and the inability to withdraw refunds for account recharge balances.
What's more, after recharging 2,000 yuan, the account was cleared, and the customer service was not heard. According to media reports, the number of users queuing for cash on the easy-to-use car platform has reached nearly 30,000.
The crash "script" of easy-to-use cars is quite similar to the ofo that caused an uproar in the industry that year.
In 2018, ofo, which was once one of the two males in the shared bicycle industry, broke out of the capital crisis, and after the platform launched the deposit refund system, the number of users who applied for a deposit refund reached 16 million times. However, although the user successfully submitted the application for the refund of the deposit, he did not receive the deposit deposit for a long time.
Based on the user's demand for a refund of the deposit, Ofo actually launched the "pull friends to return the deposit" activity, which once again triggered the anger of the whole network.
At that time, CCTV said that the activity launched by ofo is to pull friends to help, this is to pull friends "sharing" into the pit, users should have enjoyed the right to unconditionally refund the deposit, but everywhere revealed the taste of "Ponzi scheme", ofo lack of ability to refund money is a clear card, but the lack of the correct attitude of returning money, no bottom line card is provoked by public anger.
At the beginning of its establishment, Yito was also very popular in its own track like ofo.
At the most beautiful moment, Yito once occupied 80% of the market share, the business covered more than 190 cities at home and abroad, sitting on more than 40 million users and 6 million car owners, becoming the darling of the capital market, and has obtained a number of hundreds of millions of yuan of financing.
However, the good times are not long, in the second half of 2016, it is easy to be exposed to be in arrears with supplier fees; in March 2019, easy to use the car was greatly laid off, and even exposed to be in arrears in the wages of the laid-off employees; in May 2019, the easy to use car had problems such as delayed withdrawal and inability to withdraw cash.
In March 2021, the easy-to-use car was again exposed to the phenomenon of "front foot charging, back foot running", the software could not be used, and the amount deposited by the user was difficult to return, which was similar to the current exposed situation.
In November 2021, the enterprise inspection platform showed that there were 16 records of the executors of the easy-to-use car, 638 historical executors, the total amount of execution was about 1.414 billion yuan, and the company was restricted from high consumption 601 times.
The information released by the national online ride-hailing regulatory information exchange platform also shows that since the first upload of company data in July 2018, yidao car has not uploaded new data so far. In the "Table of Online Ride-hailing Platform Companies That Have Not Uploaded Data for More Than 180 Days" published continuously, easy-to-use cars are on the list.
All indications are that the operating conditions of easy-to-use cars have been worrying.
In the early days of the crisis, Yi to use the car once said, "Because of the huge debts owed and concealed by LeEco Holdings and Jia Yueting himself during the yi to the period, it caused great trauma to yi to the point of pushing the easy to the cold winter." "
To make matters worse, Taoyun Capital, which was once regarded as "rescuing the white knight who is easy to get into danger", has also been caught in many asset storms because it has spent a lot of money to save easy to reach, and new financing funds are difficult to reach, and finally "abandoned" easy to use cars.
In the face of the dilemma, Yi Zhi also tried a more radical self-help strategy.
In August 2021, Yidao Car issued an announcement through the official WeChat public account, saying that it would cancel the traditional commission mode from September 6 and change to the information service fee model, with a maximum of 5 yuan per order.
This news that seems to be able to get more online ride-hailing drivers and improve the capacity of the platform was released, but in exchange for a large number of netizens complaining, many people asked for easy to return the money in the account to them.
At the beginning of this year, the WeChat public account of easy to use the car issued another article saying that it will increase the "innovation" and build a travel ecological platform that integrates riding, car use, second-hand car trading, vehicle maintenance and repair and related derivative culture.
Yi said that it has been working hard to resolve the burden of history, saying that it will increase its capacity investment in Beijing, Shanghai, Guangdong, Shandong and other places this year. Obviously, business diversification and expansion and investment in key regions are bound to once again increase the development burden.
Yi to repeatedly emphasize that the continuous business dilemma is related to the big pit dug by Jia Yueting, but its continuous pursuit of external expansion in the case of shrinking business revenue sources is also incomprehensible to the industry, and the aggressive expansion strategy is undoubtedly worse for the precarious business situation.
Produced by ZAKER News
Wen / Zeng Xiantian Intern Lou Xinya