In 2022
In the blink of an eye, Yongda has entered the 30th year of brilliant development
Thirty and "strong", agitated forward
The last thirty years
Yongda as a pioneer and leader in the large outdoor media industry
Breakthrough innovation, continuous deepening
The cumulative service exceeds 3,000 brands
Create more than 100 billion brand value for customers
01
Brand engineering is a lifelong undertaking for the enterprise
In order to achieve more great brands, we must have a full understanding of the law of enterprise development. For enterprises, the key to determining their long-term sustainability is to build the core competitiveness of "sustainable development". How can it be sustainable? The level of value condensed by the brand is the lifeblood of "sustainable" development.
In the modern society where information is extremely developed, many brand owners try to invest in online traffic. Driving the sales of Internet celebrities with traffic trends is a product profit model brought about by traffic advertising. Those brands with weak brand equity (brand power) can only drive sales by relying on more traffic or lower offers, so they are bound to fall into traffic anxiety.
In essence, traffic advertising only promotes short-term sales, and brand advertising can promote brand premiums and provide brands with a steady stream of sustainable development momentum. It can be seen that brand engineering is a lifelong undertaking of an enterprise, and the continuous construction and investment of brand engineering is the energy of product vitality.
Therefore, the return of advertisers to brand advertising and offline has become the general trend, and the demand is relatively centralized, mainly concentrated in the mainstream communication media form with high potential energy.
As a prominent representative of high-potential media, high-speed rail media and high-speed media occupy a vital position. Yongda actively and strategically lays out a double-high potential energy platform of "big space, big scene, big matrix and big traffic" for the brand.
Taking Shijiazhuang Station as an example, the media in the station release national large brands all year round, which has a strong brand cluster effect and brand promotion advantages. At the beginning of 2022, Yongda quickly won the media resources of the vertical light box at the ticket gate, and has now achieved all-media coverage in the waiting area of Shijiazhuang.
The monopoly effect of the independent space charter field of Shijiazhuang Station has launched the first shot in the resource layout of the core provincial capital site in 2022, forming a differentiated competitive advantage of Yongda in the same industry and winning a favorable competitive weapon.
02
Heading in the right direction
In 2022, the industry competition is more cruel, more severe, more special, more uncertain, we need to clear the fog and see the dawn. From March 4th to 6th, Yongda Media held the 2022 annual work mobilization conference, under the correct guidance of the senior leadership team and the experience sharing of outstanding backbone personnel, Yongda people set out again in the right direction.
At the meeting, Mr. Zhou Zhiqiang, chairman of Yongda Media, called on all Yongda people to race against the clock to rush forward, push forward, and surpass with "a sense of crisis that can't sit steadily, a sense of urgency that can't be slowed down, and a sense of responsibility that can't wait".
Mr. Zou Apeng, President of Yongda Media, made important instructions in terms of marketing work: In 2022, we must "stabilize the chassis and maintain growth", deeply implement the "double deep ploughing" strategy, make the "regional deep ploughing" deeper, and make the "industry deep ploughing" more extensive. All business personnel should improve their business quality and coordination ability, provide customers with satisfactory communication services with a more professional and attentive attitude, and help enhance brand value.
03
Establish the values of "long-termism"
Values are the "soul" of Yongda, we must establish correct values, do valuable enterprises, and be valuable people.
All along, we will be "customer success, Yongda success" as the business philosophy, always adhere to the "sustainable creation of value, achieve more great brands" corporate mission, serve customers, give back to the society.
The changing environment brings many challenges and temptations, and the more we change, the more we must maintain strategic determination. In 2022, we must adhere to the long-term development interests of enterprises and maintain the values of long-termism.
We believe that only long-term values can enable us to transcend change and become a win-win symbiotic enterprise with customers, employees and society, and become a value-based enterprise that continues to create value, and firmly set out for the future together!
Yongda Media
In-transit scenes spread the navigator
A premium choice for outdoor communication
High-speed rail advertising to find Yongda