How can Guangdong and Macao jointly hold high-quality meetings? Macao industry professionals hope to give full play to Macao's unique advantages

The "Overall Plan for the Construction of the Hengqin Guangdong-Macao Deep Cooperation Zone" (hereinafter referred to as the "Overall Plan") issued by the CPC Central Committee and the State Council has been issued for half a year since its release in September last year, and the work of the Hengqin Guangdong-Macao Deep Cooperation Zone (hereinafter referred to as the "Shenzhen Cooperation Zone") is being carried out in an orderly manner.

The "Overall Plan" clearly states that Guangdong and Macao will be supported to study and hold the International High-quality Consumer Expo and the World Bay Area Forum (hereinafter referred to as the "Gaopinhui") to create an exhibition platform with international influence, which points out the direction for Macao's convention and exhibition industry. Some People in the Macao industry told reporters that Macao not only has a deep foundation for the development of the convention and exhibition industry, but also can give full play to Macao's unique advantages in high-quality consumption, and can play a variety of roles in the Guangdong-Macao joint preparation of high-quality meetings.

Macao has the foundation for the development of conventions and exhibitions

Over the years, the convention and exhibition industry has been an industry that cannot be ignored in promoting the moderate and diversified development of Macao's economy. According to the Statistics and Census Service of Macau, the number of MICE events in 2021 increased by 68 to 449 year-on-year, and the number of participants/visitors rose by 53.2% to 1.401 million. In terms of evaluation, the satisfaction of the exhibitors surveyed in 2021 with the facilities and services increased compared with 2020. In 2021, 91.1% of the exhibitors surveyed who used the services of local MICE companies in Macao were satisfied with the organizational arrangements of the relevant companies and 91.1% were satisfied with the relevant service levels, an increase of 4.0 percentage points and 3.8 percentage points respectively over 2020.

What advantages can Macao play in jointly organizing the High-quality Club? Lin Zhongxian, president of the Macao Association of Exhibition and Trade, introduced to the southern financial and economic all-media reporter that Macao has long been rated as one of the most outstanding exhibition markets by the International Association of Exhibition Industry, and the reserve of high-end exhibition management talents certified by international certification is sufficient. As of 2019, Macao has cultivated 23% of the world's high-level MICE talents and 18% of the country's respectively, which has certain advantages for holding high-quality fairs.

Ho Ho Ming, chairman of the board of directors of The Macau Expo Group and president of the Macau Convention and Exhibition Tourism Association, told reporters that the development of high-quality meetings can take advantage of the advantages of Macao and Shenzhen He District at the same time, of which Macao's advantages lie in the internationalization of systems, software and hardware facilities and services, while the advantages of Shenzhen He District are reflected in the cost of organizing exhibitions, logistics arrangements and venue support. He suggested that the "International High-quality Consumer Expo" be held in Macao and the "World Bay Area Forum" held in Shenzhen District, and the two places should be carried out at the same time, and the advantages should be combined through regional cooperation to create an exhibition platform with international influence in the form of "one exhibition and two places".

In the future, Gaopin will attract more high-end business tourists and other high-quality customers for Shenhe District. From the perspective of high-quality consumption, Lin Zhongxian believes that Macao has a certain foundation in connecting the international supply of high-end consumer goods and high-end consumer groups. Since Macao's return to the motherland 22 years ago, it has made great progress in building a world tourism and leisure center, driving various international high-end consumer brands to land in Macao, gathering high-end consumer groups, and even many international big names and local enterprises in Macao have cooperated to design joint and customized models.

He Haiming believes that commodities are only one of the high-quality consumption, and what The Shenzhen District can provide is a high-quality consumption model. Around the six elements of tourism, "food, accommodation, travel, shopping and entertainment", so that consumers have a richer consumer experience, more comprehensive consumption quality upgrade.

He said that Macao has the advantages of consumer service industry and high-quality consumption atmosphere, "luxury hotel brands such as Raffles and Galeries Lafayette, high-quality cuisines such as Black Pearl and Michelin, and high-consumption sports events such as sailing can be extended to Shenzhen He District in the future, and all-round cooperation with Hengqin to build an international leisure tourism island and drive the construction of Macao World Tourism and Leisure Center." ”

Build a high-quality consumption island

From the China International Import Expo held in Shanghai to the China International Consumer Goods Expo held in Hainan, Hengqin will land on the next international consumer expo. He Haiming believes that the high-quality club must be closely integrated with the four major industries that are the key development of the Shenzhen Cooperation Zone, so as to form a dislocation development with Shanghai and Hainan.

It is understood that the "Overall Plan" clearly states that it is necessary to vigorously develop four major categories of "new industries" in science and technology research and development and high-end manufacturing industries, Macao brand industries such as traditional Chinese medicine, cultural tourism, exhibition and trade industries, and modern financial industries.

Based on this, He Haiming suggested that Gaopinhui set up four theme pavilions, namely the big health and medical products pavilion, the custom furniture pavilion, the high-tech intelligent pavilion and the fashion luxury exhibition hall. "In the future, with Gaopinhui as the main line, we can string together a number of upstream and downstream industrial chains in Hengqin and Macao to create an "immersive" high-quality consumption environment, which is essentially different from Shanghai and Hainan, and constitutes a complete system of 'trade + consumption + industry'." ”

Lin Zhongxian believes that Macao needs to play a good role as a designer, contact, promoter and promoter in the high-quality meeting. First of all, it is necessary to give full play to the advantages of Macao's international exhibition talents and rich experience, do a good job in the planning and layout, creative concept and special decoration effect of the high-quality club, and build the high-quality club into an important exhibition and sales trade platform that smooths the domestic and international consumption cycle.

Secondly, Macao should give full play to the advantages of connecting the East and the West, introduce foreign-funded enterprises and foreign brands, expand and enrich the supply of international high-end consumer goods, better promote the demand for high-end consumption under the epidemic, and promote the return of overseas high-end consumption after the epidemic.

At the same time, Macao should play a role in promoting and serving, providing a platform for domestic brands to launch, display, trade and cooperate, and supporting enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area and mainland enterprises to go overseas to expand their markets.

The "Overall Plan" also proposes to support Guangdong and Macao to cooperate in building a high-quality imported consumer goods trading center and build a high-quality consumer goods trading industry ecology. He Haiming said that in terms of commercial and trade cooperation, Macao should give full play to the role of the commercial and trade cooperation service platform between China and Portuguese-speaking countries and do a good job in "going out and bringing in".

In addition, Macao, as the precise contact between China and Portuguese-speaking countries, has gathered many brand products and high-end consumer goods from Portuguese-speaking countries. Lin Zhongxian introduced to reporters that taking gemstones as an example, for example, Angola, Brazil, Mozambique and other Portuguese-speaking countries have rich diamond and gem resources. However, China is the world's second largest diamond consumer with a huge diamond and gem processing and consumption market, "which shows that There is strong complementarity between China and Portuguese-speaking countries in the diamond and gem industry." ”

Overall, Lin Zhongxian believes that Macao, as an international free port, connects east and west, faces the world, matures in the format of international high-end consumer goods, and has good ties with high-end consumer enterprises and domestic and foreign customer groups around the world, which are the advantages and development foundation for Guangdong and Macao to cooperate in building a high-quality imported consumer goods trading center and building a high-quality consumer goods trading industry ecology.

Create a "never-ending" high-quality meeting

It is understood that at present, people in the Zhuhai-Macao convention and exhibition industry are discussing the joint preparation of the high-quality meeting between Guangdong and Macao, and Lin Zhongxian said that the Macao convention and exhibition industry looks forward to the future Macao SAR government to actively promote local buyers, industry associations, local trading groups, professional buyers, tax-free enterprises, high-end retail trade enterprises, and head e-commerce groups to participate in the high-quality meeting; as soon as possible, clarify the implementation rules of "first-line relaxation" and "second-line management", accelerate the smooth flow of logistics and capital flow in Qin'ao, and do a good job in supporting policies and measures to release the policy dividends of the Shenzhen-He-He Zone; With reference to the Hainan China Free Trade Port policy, the annual tax exemption quota for mainland residents will be relaxed to 100,000 yuan, so that high-quality products will better serve the needs of high-end consumer groups in the mainland.

However, at present, there is still no modern large-scale international convention and exhibition center in the Shenzhen Cooperation Zone, which will hinder the industry from carrying out exhibition and trade activities in the cooperation zone in the form of "one exhibition and two places" and "one journey and multiple stations", and the industry has repeatedly proposed to build convention and exhibition facilities in the Shenzhen Cooperation Zone.

Therefore, Lin Zhongxian believes that the most critical point is the need to speed up the planning and construction of a hardware carrier for the high-quality society. It is hoped that the Shenzhen Government can actively plan the construction of the Gaopinhui Convention and Exhibition Center, create a "never-ending" Gaopinhui, and link up with the enterprises stationed in the first batch of Macao projects in Hengqin, drive the use of commercial complex projects, jointly build a high-quality consumer goods trading industry ecology, and support the moderate and diversified development of Macao's economy.

In response to the construction of hardware carriers, He Haiming revealed in an interview with reporters that at present, some mainland enterprises are willing to build an international convention and exhibition center with an area of about 200,000 square meters in the Shenzhen Hehe District.

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