On March 9, 2022, the Aopu home furnishing brand LOGO was officially renewed!
This is the first time since 2002 that Aopu Home has carried out a brand visual upgrade, including LOGO, brand color and auxiliary color have been comprehensively upgraded.
Op, starting with warmth, is designed for love
The birth of Opple stems from a warm story. In 1993, in order for the family to bathe in winter and no longer be cold, the founder of Aopu Home invented the company's first bath master, and its appearance changed the way Chinese people bathed for thousands of years. In the following 29 years, Aopu has continued to uphold the original intention of "creating products for the family" and adhering to the brand concept of "design for love" to create warmth, health and beauty for each family.
The core product of Aopu Bathmaster in the past
In 1996, Aopu first introduced PTC heating, developed a wind-warming bath bully, solved the shortcomings of local heating of the lamp warm bath bully, so that the bath bully warmed faster and wider, uneven heating during bathing, and the problems of hot feet on the top of the head were effectively improved.
In 2007, Aopu became the leader of the national standard formulation unit of "BathMaster", leading the drafting of a number of national standards, effectively promoting the quality standardization process of the entire industry, and providing consumers with safe and reliable product protection.
In 2009, Aopu Core series was listed, developing a compound circulation heating technology, with dry and wet two-zone large cycle replication heating method, to achieve full space double speed heating, heating speed increase, not only small temperature difference, good ventilation, but also has extraordinary adaptability.
In 2020, Aopu Home furnishing was officially listed on the Shanghai Stock Exchange and successfully landed on the A-share market.
In 2021, Aopu once again broke through the technical difficulties and developed the thermal energy ring technology, with dozens of patents. Through the original thermal energy ring technology, the Aopu thermal energy ring bath master realizes that the warm air does not blow directly, just like being gently surrounded by the warm wind, solving the pain points of the ordinary wind warm bath bully hot air blowing directly and dry and hot. At the same time, the two-wheel drive hurricane system sends warm air to the corner of the bathroom, making the space warm everywhere.
Enhance the recognition of Chinese and highlight the confidence of domestic products
The new LOGO adjusts the proportion of Chinese and English, enhances the recognition of Chinese parts, and further highlights the cultural confidence of domestic brands. The form and details have also been adjusted accordingly, and the original square straight tip and oblique tip have become softer rounded corners, and the strokes are more concise and generous than before, and also conform to the visual requirements of the digital era.
At the same time, the strokes of the letters are broken, creating a feeling of breaking through the shackles, and the whole is more open and free, making the font appear more vibrant.
The red color of the brand is more than 5 degrees, interpreting the new "Op's Orange"
The brand color is still the "Opple orange" that users are familiar with, adding orange saturation on top of the original tone, reducing gray, and injecting more vitality into the brand with 5 ° red.
Under the premise of inheriting the classics, the new "Aopu Orange" not only has more diversified meanings and visual expressions of the sense of trend, but also continues the emotional resonance of users.
The auxiliary color is full of technology and comes with a blockbuster atmosphere
The auxiliary color boldly selects the dreamy blue-purple gradient color, which sets off the Aopu intelligent electrical appliances with a great sense of technology and fashion in practical applications.
Op New Vision
The surreal style of expression also makes Aopu Vision have a super high degree of recognition, whether online or offline, it increases the recognition and memory of Opple.
The brand image upgrade of Aopu Home Furnishing has been fully opened
The new Aopu vision is the first step in the comprehensive upgrading of the Aopu brand. Next, Aopu will continue to focus on the young market and bring users a better, more fashionable and more cutting-edge life experience.
In terms of brand, as the "official bath bully supplier of the 19th Asian Games in Hangzhou in 2022", Aopu Home has joined forces with a number of Asian Games suppliers to form the Asian Games Alliance, and with the strong influence of major sports events, it will further strengthen and support the brand rejuvenation strategy.
In terms of products, Aopu Home constantly has insight into user needs, takes it as its responsibility to improve the quality of life of users, continues to increase R&D investment, explores cutting-edge and scientific and technological technologies, and successively launches a series of high-quality products that meet the needs of users of the times, such as thermal ring bath master, intelligent bath master, sterilization bath master, intelligent clothes dryer and so on.
In terms of marketing, Aopu Home furnishing has opened up online and offline, extensively planted grass through brand live broadcasts, digital conferences, cross-border marketing and other forms, and communicated with them in a way that young people like and are accustomed to, so as to gain the love of young users.
Taking the new brand image as the starting point and strengthening the hard power of brand, product, marketing and other aspects, the strategy of Aopu youth is accelerating. On the road of future development, Aopu will bring extraordinary surprises to users with a new look and explore the new boundaries of a better life together.
Source: Leju Finance