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Arin, a 21-year-old member of the South Korean girl group Oh My Girl, looks pure and lovely, and has gained a wave of popularity since her debut at the age of 15.

In other words, Arin began to endorse a lingerie brand in March last year, and was renewed a while ago.
The brand's products include underwear series, home wear, etc., focusing on a comfortable, fashionable and refreshing image.
Recently, Arin's wave of advertising photos has aroused heated discussion among netizens, what is going on?
Here's the thing.
Previously, Arin put on the brand's home clothes and so on, and took multiple sets of photos.
Recently, the brand also shared a promotional photo of Arin showing her underwear.
Different from many underwear models in the past,
This time, Arin did not appear in front of the camera in her underwear when shooting the commercial, but held it in her hand or used the dummy model to show it.
It is precisely because of these photos that some netizens are dissatisfied.
They believe that Arin's practice of "only taking and not wearing" underwear advertising photos is too "conservative" and has no "sincerity".
Compared with other actresses who endorse underwear, this practice does not feel "competent" at all and "meaningless".
Some netizens complained: "That brand owner might as well directly use dummy models to take promotional photos of contemporary speakers." ”
Some netizens criticized Arin:
"No, if that's the case, brands can find someone who is willing to wear it directly." Like her, she doesn't want to wear it, and wants to take the ads? Where in the world are there clothing advertisements, not directly worn on the body, but just lifted up the clothes. ”
Some netizens sarcastically said: "Yes, there is no need to show photos wearing underwear, anyway, the advertisement has arrived." ”
However, there are also many netizens who express support for Arin and brand owners, who said that when shooting underwear advertisements, models must directly wear underwear products on their bodies to display:
"It's often people who never buy women's underwear that leave such reviews."
"Are you a pervert?" Why watch her in her underwear shots? Oh well"
"If you're curious about the pictures of the upper body of your clothes, you can buy them and try them on yourself."
"Arin is a brand model, not those lingerie models, isn't he?"
"We don't need to see a picture of her in her underwear... Why are those who don't wear women's underwear getting mad. ”
"Anyway, the underwear was bought on me, not on Arin."
"The target customers of these underwear are 100% women, why do they feel so unhappy?"
"Underwear ads only need to be displayed, so why do you have to wear them?"
"There are all kinds of strange people in this world..."
"If there are 1,000 girls, there are 1,000 kinds of breasts." Don't have to look at the photos of actually wearing underwear, it doesn't help anyway, so it's no problem. ”
What do you think of this "only take and don't wear" form of advertising?
Ref:
https://www.koreaboo.com/news/netizens-arin-cf-byc-underwear-ohmygirl-defend/
https://www.segye.com/newsView/20210423508941
https://www.instagram.com/byc.official/
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