In the 2021 "May Day" Golden Week, the popularity of cultural tourism scenic spots across the country is high, and cultural theme tours for all ages have received a "strong rebound".
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Changzhou Yancheng Spring and Autumn Paradise, as China's first Spring and Autumn Cultural Theme Scenic Spot, is based on the national key cultural relics protection unit - Yancheng Ruins, due to its own Spring and Autumn cultural attributes, and coupled with the tourism environment and the "peak season" dual factors, showing a continuous warming trend.
May Day popular performing arts
According to statistics, during the "May Day" period, the overall revenue of Yancheng Spring and Autumn Paradise exceeded the data of the same period in 2020, receiving a total of 45,000 tourists, and the revenue increased by 225%.
And the "king" continues the frontier, e-sports and culture are deeply integrated
The king of spring and autumn, the glory of Yancheng. Based on the political, military, cultural and other aspects of the Spring and Autumn Period, the Spring and Autumn Paradise combines static viewing, interactive performance and experiential amusement through scene experience, deeply disseminating the excellent traditional Chinese culture and awakening the Spring and Autumn memories in the bones of tourists.
The scene of the King of Kings Competition
Such a unique medium has invisibly commonalities with e-sports, which is loved by the younger generation at present, and also makes the cultural symbols of Changzhou Yancheng quickly intersect with e-sports. This Jiangsu Provincial City Audition/Provincial Competition is not the first time that Yancheng has met with e-sports, as early as the 2017 "Glory of the King" Challenge, it came to Yancheng to set off a whirlwind of e-sports.
The King's Entertainment Tournament is about to begin
Different from the previous forms of e-sports events settled in Yancheng, this time the integration has expanded to a deeper traditional cultural field, and with the help of the characteristics of urban e-sports and fighting for the city, to find the mystery of e-sports and urban culture.
Innovative Storytelling Explore better solutions for immersive, interactive experiences
With the upgrading of tourism consumption, people now have higher requirements for tourism experience than traditional tourism. Spring and Autumn culture is long-standing and deep and difficult to touch, but immersive viewing feelings, dynamic participation experiences, and cultural performance displays can be seen and touched. From May 1st to 5th, in order to create an unforgettable May Day holiday for the majority of tourists, Yancheng Spring and Autumn Paradise innovated the way of telling, and debuted with a new look of "Spring and Autumn Garden Party of The Glory of the King" and launched a series of wonderful activities.
Spring and Autumn Garden Party of King's Glory
Immersive performance display, into a new point of cultural tourism. At the King of Kings Competition, the heroes of the Spring and Autumn Period were put on the stage in the new form of COSER theme show; the "Hanfu Guofeng Show" led by Guofeng Ambassador Liu Feng, a colorful teenager, and Ren Yinsong, an official of Guofeng Shang, led twelve Guofeng artists to make the Guofeng elements shine;
COSER themed show
"Hanfu National Wind Show"
Guofeng Ambassador Huacai Teenager Liu Feng Show
Hua Xiao helped
Ren Yinsong helped
Champion team VG, the first Lori of the national costume - Wang Yimeng personally came to the scene to have close contact with tourists, so that friends on the scene can enjoy both cultural and entertainment; in the ancient amusement park, 40+ national style performing arts do not stop every day, providing tourists with a rich spiritual and cultural feast; during the May Day period, the theme performances of the Spring and Autumn Period "Ancient Rhyme Spring and Autumn" and "Ancient Wind Garden Party" were also specially launched, recreating the prosperous court entertainment scenes of the Spring and Autumn Period in an immersive interactive and hedonic way.
Wang Yimeng parachuted in to sing
"Ancient Rhymes of Spring and Autumn"
《Ancient Wind Garden Party》
Dynamic participation experience is a new feature of cultural tourism. On the heritage square, with the theme of "Ancient Coins" to play with the theme of "Spring and Autumn Carnival", it is loved by many children and young people.
Tianyi chess game
Shooter boot camp
At the scene, the average daily interaction of Tianyi Chess Game is as high as 30 times; the old master Feihua ling has nearly 100 tourists participating every day; the "six arts" such as archery, bowing, and throwing pots in the archer training camp are well known to more and more Hanfu enthusiasts, attracting many citizens and tourists to experience punching cards.
Awakening the History of Spring and Autumn To create a national color Spring and Autumn City Yancheng is promising
Yancheng Spring and Autumn Paradise is not so much a joyful theme scenic spot as a magical museum showing the splendid and colorful Spring and Autumn culture.
A second through the dream back to spring and autumn
The scenic spot not only attaches importance to the display of Spring and Autumn culture, uses the geography, allusions and symbols of the Spring and Autumn Period of China to integrate culture into multiple fields such as architecture, interaction, performing arts, activities, etc., but also calls on more enthusiasts to participate together, awaken the history of Spring and Autumn, and carry forward the excellent traditional Chinese culture. In 2021, the second Yancheng Hanfu Shirt Club will be reunited happily. From May 1st to 4th, nearly 100 Hanfu enthusiasts wore traditional Chinese costumes together to enjoy the ancient amusement park together, attending a palace-level national tide feast, and personally expressing their voices on Chinese costumes and traditional culture.
The 2nd Yancheng Hanfu Robes Meeting
Culture is the soul of tourism, and tourism is the carrier of culture. Internal reform and opening up to the outside world. Allowing tourists to enjoy the splendid traditional Chinese culture while playing middle school and learning chinese music has always been the original intention of Yancheng. The May Day Yancheng and the King's Glory National Competition to create the "King's Glory Spring and Autumn Garden Party" is another new attempt to provide tourists with a diversified product experience, and the effect is good. In the future, Yancheng will continue to adjust itself, expand its vision, and continue to make efforts to provide tourists with better services and products.