The first episode of "My Killing Intentions Are in Love" (produced by Nippon Television/Yomiuri Tv) began on July 4 with a rating of 5.8% and the second episode with a rating of 6.0% (Video Research survey, Kanto region: the same as below). As a Sunday TV series, this drama is in the midst of a bitter battle. The production and production assistance are different from the past, and this time the heroine also has a rating that cannot get a number of ratings....
If you want to talk about the Sunday TV series (22:30~23:25) of Japanese television, that is, since the October 18 issue of "My Story Starts Today", the topic work has continued. Although the time period is relatively late, it is not uncommon for the average rating to exceed 10%.
However, "My Murderous Intent is in Love" is, as mentioned earlier, a very painful start. Starring Daishi Nakagawa (23), who starred for the first time in a prime-time ground wave series, the lead actress is Yuko Shinki (27 years old).
What are the reasons for the low ratings? The editor asked the relevant personnel of the Japanese television station.
Role assignments that cut corners
"Nakagawa is the first time to star in a ground wave series, so it becomes stiff, the pressure is very small. Then, the heroine is Shinki. She starred in the Fuji Tv Japanese drama Moto Karrier (October 2019), which starred in the first series, with an average rating of 4.4% and a low rating of 3.0%, setting a record for a historic low rating. This time, she always felt that her expression was very dark. I didn't smile like the sisters Ayomi Nakajo, Jun Arimura, and Kami-Shiraishi. I don't think the audience will follow."
Although the evaluation is harsh....
"Of course it wasn't her fault alone. That being said, both Nakagawa and Shinki belong to stardust. Even if it is considered to be cutting corners, there is no way to assign roles. This time it's not a Japanese tv station, and I think there's a reason for the production of Yomiuri TV."
The Sunday TV series began with the January 20 issue of "In a World That Is Neither Little White nor Little Black, Pandas Laugh", and was co-produced by Yomiuri Television. Why did it become such an irregular production?
"Originally, Japan Television station in the Kyo key bureau and Yomiuri television station in the Hanjun key bureau are the same Yonshuku group, and the relationship is very deep. The same is true of other television stations, and osaka-produced programs are available in 3 to 4 shows nationwide. However, Japanese television removed Yomiuri's program list from its main programs. Anime programs such as "InuYasha" and "Detective Conan" produced by TV Yomiuri will be broadcast at 19:00 on Saturdays at 18:00, and tv dramas such as "Paradise Lost" will be broadcast for the last time in 2004 due to continuous low ratings. Now, Yomiuri tv has only two prime-time slots on Thursday, "The Secret Prefectural Show Pole" at 21:00 and "DownTown DX" at the next 22:00. Only one TV series produced by Yomiuri TV is a late-night show on Thursday. Although it was a quasi-key TV station in the series, it would not work in this way, so she gave her the time slot for the Sunday TV series. That being said, the ratio of 1 time in 3 seasons"
The new queen with low ratings?
Since the production of "Polar Panda", Yomiuri TV has produced "Polar Panda" in October 20, and "My Killing Intention is in Love" in this issue.
"The pattern of Sunday's TV series achieving the highest ratings in the final episode has continued. In the process of playing, the network and word of mouth become the topic, and raising the number from the second half is the ideal model. However, after "White and Black Panda", the highest ratings of the first episode continued to rise and gradually declined. Although I watched the first episode but did not expect it, it did not become a topic and it ended, which is definitely not good. And this time it's the beginning of an ultra-low-altitude flight, so the eyes don't dare to look at it."
What's the difference besides role assignments?
"Yuichi Tokunaga, who wrote the script, failed from Yuko Takeuchi to Futajodo Tomimi in "Uchizuki-hime" (Fujidai/October 2010) and "Strawberry Night" (same/April/2019), which set the worst record in the history of The Month 9 (average 6.1%), and in "Lupin's Daughter" (July of the same year, October 20), Kyoko Fukada (Kyoko Fukada) used it well, but it was much worse in numbers (season 1: 7.1%, season 2: 5.7%). In addition, the production assistance of "My Killing Intentions" somehow has low ratings."
The protagonist and heroine are obviously stunning? Looking at the cast, Horipro belongs to Akiyoshi Nakao and Yue Yukihara....
"Although I also heard sounds such as throwing balls at Horipro, if the artist is the protagonist, it should be very imposing... If this continues, there will be no high ratings. ”
If two consecutive ground-wave series fail, will Shinki be called the new queen of low ratings?
Niiki's "Moto Caller", Deep Throat's "Lupin's Daughter", the laughter caused by the depiction of Ayumi Hamasaki's steps (average 4.7%), "There is a Person Worthy of Love" (TV Asahi / April 2020 issue)... Nanshi Tanaka (34), who starred in many low-rated TV series. This time she starred as the chief assistant of a popular manga artist played by Shinki."