On March 8, the Sensor Tower store intelligence platform showed that Tencent, NetEase and MihaYou's "Iron Triangle" continued to rank among the top three Chinese mobile game publishers in terms of revenue in February 2022.
Tencent and NetEase's game products still dominate the China App Store mobile game rankings in February 2022. In the product TOP20 list, Tencent has 8 game products and NetEase has 6 game products.
Compared with the January list, Tencent's "Glory of kings" and "Peace Elite" have not decreased in popularity, and have always occupied the top two places in the list, and the rankings of "League of Legends Mobile Game", "Crossfire", "Battle of the Golden Shovel" and "Naruto" have not changed much.
"QQ Flying Car" has fallen out of the top 20 of the list in October 2020, relying on the rich activities during the winter vacation to return to the list again, ranking 7th; "Tianya Mingyue Knife" fell out of the top 20 of the list in January, but returned to the list in February, ranking 16th.
NetEase Games had 6 products on the top 20 list in January and February, "Fantasy Journey to the West" remained unchanged in the 4th place, Harry Potter: Magic Awakening and "Coast of the Land" fell slightly, "Journey to the West" dropped from 11 to 20, and "Yin and Yang Division" fell directly out of the list.
Although NetEase's "Yin and Yang Division" has declined, "Light · The development situation of "Encounter" is quite interesting. With the secondary linkage with the virtual anchor China Trip Love, "Light · The revenue of "Encounter" increased by 41% month-on-month, which is the 3rd best month for the revenue of the game so far, and the appeal of the head virtual anchor can be seen.
"Original God" maintained a rapid development trend during the Spring Festival holiday, making Mihayou rank 3rd in the publisher list.
37 Interactive Entertainment's product "Song of the City on the Clouds" ranked among the top 5 of the Korean mobile game best-seller list in February, and the outstanding performance of Puzzles & Survival in the overseas game market made 37 Interactive Entertainment rise from 6th to 4th in January.
Another noteworthy is The Dot Interactive, which belongs to Century Huatong, ranks 20th among the Top 30 Chinese mobile game publishers and 61st in the global mobile game publisher revenue rankings.
Diandian Interactive's product line is mainly a popular medium mobile game in Europe and the United States, spanning multiple themes and categories, and the top three markets in terms of revenue are the United States, Japan and Germany.
In February, the farm simulation mobile game "Family Farm Adventure Fifi Adventure" performed steadily, and the RPG mobile game "Valor Legends" with cards also entered a fast upward channel, contributing to the entry of Dot Interactive into the revenue rankings.
King's Choice, a company owned by Dragon TengjianHe, grew strongly, surging 31% month-on-month in February revenue to rank 26th on the vendor list. Asia has always been the main market for the Empire Simulation mobile game category, but driven by King's Choice, the United States has now become the overseas market with the highest revenue from the Empire Simulation genre.
The national wind social mobile game "Ling Yunnuo" was officially launched after the public beta at the end of January, and after the beginning of the year, it entered the vision of many female players, and even some netizens posted articles to pursue it as the first national style otome game. The game's revenue grew steadily, resulting in a 5% increase in publisher revenue from a quarter-on-month return to 29th place on the list.
Chess and card mobile games rely on the Spring Festival holiday to get a large upward space, and the revenue of "Fishing Battle" under Catch You increased by 25% month-on-month, setting a new revenue record and jumping to the top ten of the list; "JJ Fighting Landlord" under Competitive World also entered the list, ranking 18th in the product list.
Although some products fell out of the rankings, they had little impact on the overall rankings of some manufacturers, such as "Q Dao" fell out of the product rankings while Thunder Games only dropped 1 place, "Magic Tower" fell out of the product rankings and Perfect World fell by 1 place.
Civilization and Conquest also changed the game leaderboard in February, which dropped from 7th to 14th in January, and the 4399 games it belonged to also dropped from 8th to 18th in the manufacturers' list. Bilibili fell directly from the TOP30 ranking from the 28th place in the January manufacturer ranking.
In this list, a total of 36 Chinese manufacturers were shortlisted in the global mobile game publisher revenue list TOP100, with a total of nearly 2 billion US dollars, accounting for nearly 37.9% of the world's top 100 mobile game publisher revenue.
Produced by ZAKER News
Wen / Zeng Xiantian Intern Cai Hanghan