-Latest Financing-
Recently, the script game brand Juyuan Technology received tens of millions of angel round financing from Huiyi Capital. This round of financing will be mainly used for software platform construction and team and operation expansion.
Juyuan Technology is a whole industry chain enterprise engaged in the investment, production and distribution of digital immersive script interpretation. In addition to making efforts in content, Juyuan Technology has established businesses including copyright business and derivatives sales, private label store management, content investment funds, film and television production, DM brokerage training and other aspects.
Editor's Comments:
In recent years, the script killing format has been welcomed by consumers, and its popularity has long been verified. Juyuan Technology has been deeply engaged in this industry for a long time, and has established a deep "moat" advantage, which is naturally in line with the investment goals of capital.
Recently, smart fitness brand SPEEDIANCE announced the completion of a pre-A round of financing of more than 10 million yuan, led by Fengrui Capital, and followed by the only capital. This round of funds will be used for mass production, market expansion and team building.
Founded in 2020, SPEEDIANCE is committed to promoting the digitization, popularization and platformization of the fitness field, and exploring a healthier lifestyle with users. At the end of 2021, the first product debuted on the overseas crowdfunding platform Kickstarter, with an average price of $2100.
With the continuous improvement of people's health awareness, the penetration rate of the fitness market has gradually increased, and the user's demand for smart fitness products is also rising. Boosted by the epidemic, smart fitness brands such as SPEEDIANCE can further meet the needs of users for personalized training in fragmented time, so as to develop rapidly until they are concerned by capital.
-Listing News-
Xiaoying Technology promotes the listing on the ChiNext board
Hangzhou Xiaoying Innovation Technology Co., Ltd. recently updated the prospectus to continue to promote the listing process on the ChiNext board of the Shenzhen Stock Exchange, with Guotai Junan as the sponsor.
Founded in 2012, Xiaoying Technology owns mobile video creation software such as Xiaoying, VivaCut and Rhythm Sauce. Xiaoying Technology is mainly for overseas markets, and has now provided video creation services for users in more than 200 countries and regions around the world.
The popularity of short video platforms has ushered in a period of rapid development of the corresponding editing and production software, and this track has begun to be frequently optimistic about capital. Although Xiaoying Technology already has many powerful brands, in the face of this extremely fierce market environment, whether it can laugh to the end is still unknown.
-Enterprise News-
Danone invests in Obiga
A few days ago, Danone said that it has reached a strategic cooperation with Hunan Obijia Nutrition Food Co., Ltd. to invest in and develop its local infant formula milk powder plant and products, and the transaction is expected to be completed in the first quarter of 2022.
Danone hopes to accelerate the launch of new products by investing in domestic goat milk powder brands and using qualified factories in China.
In fact, Danone's investment in borrowing the Obiga factory is one factor, and the ultimate goal is to seek new growth points in the infant milk powder market, which is gradually slowing down, which is also one of the important factors in Danone's layout.
Netflix acquires Finnish game developer Next Games
Netflix announced that it will acquire Finnish game developer Next Games for a total value of 65 million euros, which has been listed on the public market in Helsinki and is expected to close in the second quarter of 2022.
Next Games has developed several popular online drama-related mobile games, including Stranger Things and The Walking Dead. By the end of 2021, Next Games has 120 employees. The company's revenue for 2020 was 27.2 million euros, of which 95% came from game payments.
This acquisition is a very important part of Netflix's deployment of the game track, Next Games' content creation ability and team operation level are excellent, which can help Netflix, which is just starting out in the game field, accelerate its take-off.
Yum China will shut down the Chinese fast food brand Oriental White
A few days ago, Yum China released its 2021 annual report, saying that its Chinese fast food brand Dongfang Jiebai was seriously affected by the new crown epidemic and decided to terminate the operation of the brand.
Founded in 2005, Oriental Jiebai focuses on Chinese catering, and is also a completely localized brand founded by multinational restaurant companies in China for the first time.
The food and beverage market is fair to all entrepreneurs. The termination of the operation of Dongfang Jiebai once again allows consumers to see the fierce fighting in the fast food market. In fact, the epidemic may only be the last straw that crushes the camel, and if you want to survive on this track, you have to rely on strength to speak.
Blue Bottle Coffee Chinese mainland the location of the second store was determined
A few days ago, Blue Bottle Coffee (Blue Bottle Coffee) Chinese mainland the location of the second store, which will be opened in Shanghai Jing'an Kerry Center, and the store has been fenced around and the interior has begun to be renovated.
According to the information of Tianyancha, Blue Bottle Coffee established "Blue Bottle Coffee (China) Co., Ltd. Shanghai West Nanjing Road Store" on December 29, 2021, with the registered address of Room N1-12 and N2-11, No. 1551 West Nanjing Road, Jing'an District, Shanghai; the address was previously a new element restaurant for catering brands.
Previously, the first store of Blue Bottle Coffee was popular for all to see, and this time the second store was determined to choose a location, and I don't know what kind of waves will be set off in the future. However, it should be noted that in the fiercely competitive Shanghai market, how the blue bottle coffee breaks out is very worth looking forward to.
Sina launches trendy community Hobby
Recently, Sina Tongcheng officially launched the community product "Hobby", which is positioned as a trendy store for young people to create a community. Hobby creates a community social platform that is "trendy enough, fun enough, and comprehensive enough" for the Z generation hipster group through co-creation, star society, set cards and other gameplay.
Hobby's homepage content involves a variety of rich categories such as new trend fun, trend fashion, trend sports, tide play art, street dance, script killing, Hanfu, Three Pits, secret room, game e-sports, black technology, book and video, animation, pet, food, board games and so on, building a diversified trend cultural content gathering place.
The launch of the Hobby platform is a major strategy for Sina to explore diversification and complementarity, and it is these measures that have brought new sustained growth to Weibo. Trying business exploration outside of Weibo, how to achieve business monetization, will be an important content that Hobby needs to think about.
Catch more fish and hold a market for female creators
On the occasion of Women's Day, Duoyu launched a market of female creators, inviting dozens of creative women from different fields to lead consumers to experience the unique charm of handmade products. The event will take place from March 5 to March 8 at the Beijing Catch Fish Recycling Shop.
Notably, market stall owners include craftsmen who make ceramics, improvisers who teach themselves to pinch wax, jewelry artists, crochet creators, and independent musicians. Each piece represents their reflections on life, using handmade products as a medium to reproduce the uniqueness of art.
The market is a very hot fun event in recent years, and coupled with the label of the female creator market, it will attract more users to participate. At the same time, with the help of activities, women have also increased many opportunities to express their voices.
-Fashion Trends-
ANNAKIKI unveils the NFT Virtual Fashion Collection
Recently, ANNAKIKI released the Fall/Winter 2022 series "Post-Human Code". This season, ANNAKIKI Creative Director Anna Yang draws inspiration from the sci-fi film Alita, unleashing the imagination of posthumanity.
At the same time, ANNAKIKI launched the 2022 Autumn/Winter 2022 virtual clothing capsule series online, creating a unique identity label for emerging humans in another parallel dimension.
Recently, many fashion luxury brands have paid more attention to the exploration of digital and meta-universe fields, which is also a strategy for brands to close the distance with young users.
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