Palm-sized masks, two-by-a-half meters of workstations, morning and evening rush hour crowds, high-rise buildings, modern urban young people have to face a daily living environment accompanied by pressure, restrictions and pollution. In this post-epidemic era, we are often trapped in a dense space, trying to get rid of the seemingly tedious and repressed anxiety day after day, how to maintain a healthy state of mind, maintain enthusiasm and concern for life and nature, etc., these are the reflections that the earth and environment we are in now bring us. The earth is closely related to us, we need to choose a sustainable lifestyle to heal the heart and the earth ——— protect the environment to have our life and health, explore and discover more beautiful moments.
Since 1996, KORRES has been inspired by Greece to integrate plant extracts into cutting-edge technology and pursue sustainable development in harmony with man and nature. Since its inception, KORRES has been exploring the concept of continuous and recyclable skin care, respecting the earth and every living individual, pursuing the brand concept of sustainable development, and finding a lifestyle where people and nature coexist in harmony.
Drawing inspiration from ancient Greek myths, oceans and rare plants, KORRES colthes rooted five concepts: Greek heritage, natural wisdom, pharmacy origins, cutting-edge technology and artistic aesthetics. Adhering to the concept of harmonious coexistence between man and nature, "taken from nature, return to nature". From the heart, six laboratories of perfect cycle were created – from soil to extraction, molecules, formulation, design lab, and then to recycling lab– which constitute a sustainable and complete cycle, which is the brand's original intention to create pure beauty.
From left to right: soil laboratory, extraction laboratory, molecular laboratory
From left to right: formulation lab, design lab, recycling lab
- Soil Laboratory: Explore the wisdom of nature and the original beauty of plants, 25 years of special research on Greek vegetation, select 6500+ excellent local plants, 1600+ unique rare varieties. In cooperation with 40+ rare plant growing communities, we adhere to organic cultivation and hand-picking, adhering to the purpose of harmonious coexistence between man and nature.
- Extraction Lab: Really zero waste extraction, more precise, more refined. Continuous cooperation with the Faculty of Pharmacy of the University of Athens, only the natural extraction solvent and the extraction of the essence from the local unique Greek plants, extract the waste residue back to the land, so as to achieve true zero waste extraction.
- Molecular Laboratory: Nature and Science, witnessing the clinical efficacy of cutting-edge scientific research. The brand discovered 10+ new active ingredients and was included in the World Cosmetics Ingredient List. Only the extraction of effective plant active molecules can achieve the action of the targeted ingredients at the cellular level, with excellent clinical efficacy, and more accurate and refined ratios.
- Formulation Lab: Proud to adhere to natural, pure, safe and efficient formulations. An all-female R&D team that understands women and skin better, and insists on independent product formulation research and development! Each marketed product has undergone 100+ experimental samples and 500+ professional tests, eliminating 2000+ harmful ingredients to the skin, and the content of natural ingredients in the product is infinitely close to 100%.
- Design Lab: Adhere to the design concept of simplicity and complexity. Design begins with beauty, and beauty begins with respect. With an independent design team, we insist that the mission of design is to bring a pleasant experience to the user, achieving a balance between practicality and aesthetics.
- Recycling Lab: Sustainable lifestyle, living in harmony with nature. Use 99% environmentally friendly recyclable and eco-friendly materials and set up an "empty bottle recycling" program to give items a second life.
Koranes, which has a global reputation covering more than 30 countries and regions around the world and won more than 200 international authoritative beauty awards, has a number of star products that occupy the hot list of well-known cosmetics shopping portals all year round. In 2018, KORRES co-nos officially entered China, leaping to the forefront of the yogurt mask list in China, and appeared at the China International Import Expo in 2021, which was welcomed and loved by thousands of Chinese consumers.
In the spring of this post-epidemic era, KORRES Colease officially announced singer-songwriter and life creator Huang Yali as a brand ambassador, and joined hands to launch a new "One Touch of Repair and Bright Blue Project". As the new brand ambassador of KORRES, Huang Yali is an advocate of sustainable life, and has independently launched the "Borrowing Light Project" of the art project of renovation of old things, which coincides with the new concept of "One Touch repair and bright blue plan", advocating the recycling of empty bottles and packaging at hand and regaining a new life. Choose a natural, healthy, pure and sustainable lifestyle and become a creator who enjoys life together. With the healing power of KORRES Konos from Greece, we heal the heart and skin, and together we will guard our common blue earth.
The new "One Touch Repair Bright Blue Project" also marks the official opening of the curtain of the brand's 2022 "Blue Project", bringing the sustainable development concept of "taking nature and returning to nature" from the brand's genes to China, and exploring the continuous and recyclable skin care concept together, respecting the earth, each community and the unique you.
- Purity & Technology - Eliminates the addition of 2,000 harmful ingredients to the skin and reduces environmental pollution
- Zero waste, natural plant extracts – 6,500 species of rare plants from greece are selected, and unused organic matter is returned to the soil as fertilizer
- Sustainable Farming Practices – In Greece, we sponsor more than 1,000 local farmers who give back to plant research organizations for every bottle of product sold in China
- Living in Harmony with Nature - Recycling discarded empty bottles and packaging to create items for a second life, in China, every empty bottle can be redeemed in the store for a discount
The brand's Online Celebrity Punch Card HAO MARKET in Shanghai from March 4 to 6 brought an immersive pop-up offline event around "Greek Blue Healing Power", which aims to allow Chinese consumers to gain healing power in this space and join the ranks of protecting the planet. On the day of the event, KORRES and brand ambassador Huang Yali, media, opinion leaders and partners witnessed the launching ceremony of the Blue Project, Huang Yali became the first member of the "Blue Project", and KORRES's journey to see Colossal was launched in the Chinese market.
The pop-up event site was transformed into an immersive Greek scene space, restoring the ancient extraction process, presenting KORRES Konos's six laboratory recyclable product design concepts and a blue repair space full of Greek healing power. In addition, the brand also demonstrated the concept of empty bottle regeneration, using a creative installation of empty bottle green plants, and called on everyone to create a second life by using the discarded empty bottles and packaging at hand.
The event site showcased KORRES Konos's major product lines, covering all aspects of body skin, including Greek yogurt, wild rose series, polar black pine series and master fragrance body series, Greek mythological lipstick series, etc., especially worth mentioning the representative Greek yogurt repair mask, as the core of the brand concept, relaxing the mind while repairing the radiant damaged skin. Greek yogurt has been used to repair damaged skin for thousands of years, and KORRES Konos pioneered the addition of real "edible grade" Greek yogurt to the formula to repair the micro-ecological barrier and brighten the skin, which is a major innovation in the industry.
KORRES invites every consumer to participate in the "Bright Blue Project", and @KORRES konos with the topic #Koranes Blue Project on the social platform, sharing their cyclical action of reusing empty bottles DIY, becoming a member of the hands-on environmentalist community and enjoying life. KORRES will not only always be committed to the protection of the environment in Greece, in the future, the brand will also join hands with Local Environmental Protection Public Welfare Organizations and Empty Bottle Recycling Projects in China, and join hands with Brand Huanlan Ambassador Huang Yali to pay attention to and join the environmental protection action. Follow KORRES to get more information about the Blue Project in a timely manner.
For more information and benefits about KORRES Konoshi products, welcome to the KORRES Konoshi Tmall Overseas Flagship Store, in this 38-Day Cat Goddess Festival, feel the repair energy from KORRES Konoshi, and Huang Yali together with the Bright Blue Project!