Anniversary pet fan hi flip hit Haval big dog with what circle powder

In the peak season of the Golden Nine Silver Ten Car Market, in the face of the different needs of youth and personalization in the market, how to lead the trend has become a problem that needs to be solved by various car companies, and recently, Haval Big Dog has brought a good solution to the problem in the form of anniversary pet powder. Looking back on the first anniversary of the advent of Haval Big Dog, the marketing of Haval Big Dog has always focused on the topic of user first, whether it is the user co-creation of the whole life cycle or the annual pet fan who is restless with the user, which represents the goal of the same frequency resonance between the Haval dog and the user, and this is the key to the Haval big dog pilot car market.

Breaking the marketing problem Anniversary pet fans are reiss

Looking at the car market, under the situation of stock competition, how to play with users is the key to the "new generation of circle fans", and the Haval Big Dog Anniversary Pet Powder is undoubtedly an example again. At the scene of pet powder, Haval Big Dog Product Director "Dog Brother" joined hands with Deng Xiaoliu, Deng Xiaoqi and other well-known Internet celebrities to open tide play interaction with users and broadcast massive benefits, interpreting pet powder to the extreme with an advanced atmosphere.

For friends who watch live broadcasts online, the anniversary of the pet powder is also very highly participatory, users download the Haval Zhijia APP to enjoy the wonderful live broadcast, real-time bullet screen comment interaction to participate in the lottery topic, enjoy the half-price car purchase rights, 9.9 yuan set to enjoy the value of 1,000 yuan boutique gift package and massive large dog peripheral cultural creation and other rich gifts, as of now, a total of 16.168 million users to watch the live broadcast to grab the gift, help the big dog circle fans countless, its pet powder marketing efforts are also the best market segment.

It is worth mentioning that in this carnival party between user fans and Haval dogs, Haval dogs intimately sent users an exclusive "big dog +" welfare plan, and jointly sent a joint welfare package with Brands such as Matier and Tuniu. The Haval Big Dog co-brand products launched at the event site were distributed for a limited time, further setting off the atmosphere and spoiling the powder. In the future, Haval Big Dog will launch a series of users to co-create and select the "Big Dog +" welfare plan cooperation brand, further establish a customer ecosystem, and expand from "car life" to "human life" cross-border joint clothing, food, housing and travel in many fields, to create a big dog tide play ecosystem.

For big dog owners and users who intend to buy big dogs, owning a big dog is not only about owning a hipster car, but also having a "spoiled" travel life. For the market, this anniversary pet powder integrates the form of online interaction and offline pet powder, and once again leads the car market with pet powder marketing.

Tide play is not only a side circle powder to lead the trend

As the absolute protagonist of the annual pet powder, Haval Big Dog has always taken the user first as the basic operating concept, and its pioneering 3/4 scale car category not only makes up for the gap in the market, but also circles countless fans with the performance of both urban fireworks and poetry and far away. In terms of market user operation, the performance of the big dog is also remarkable, attracting the wide attention of many circles with the trend of the whole network interaction; through multi-platform linkage to create a social marketing event with the participation of the whole people, it reflects the determination to play with more young users and mingle together.

Looking at the growth trajectory of Haval Dogs, it can be described as the peak debut. As early as before the listing, Haval Big Dog deeply opened up the variety link marketing, and jointly created the Big Dog label with "China New Rap", which opened up product popularity in one fell swoop and met the needs of Generation Z who love network synthesis and like to chase stars. Since then, through the in-depth cooperation with champion singer Li Jialong, he has co-created the Haval Big Dog trend single with users, and has countless fans in the social media circle, leveraging link marketing with the power of tide play.

Subsequently, at the moment of opening the pre-sale, Haval Big Dog joined hands with the quality e-commerce head IP Jingdong and "China New Rap" to open the "Trend Co-creation Pre-sale Meeting", with creative marketing means such as dog head gold and tide play blind box, and the whole network was simultaneously pre-sold by Jingdong's high-quality line index stream, creating the industry's first "brand co-creation + user cultivation" innovative marketing model. At the time of listing, Haval Big Dog adopted the industry's first transaction auction form, staged the Battle Show of Dog Brother and Tiger Brother said the car, and Brother Dog said that the car net red advanced and then went out of the circle to achieve the combination of public domain traffic and private domain traffic, which fully triggered user resonance and co-creation.

Subsequently, in the company of Haval Dog, Big Dog users braved the Gobi Desert and crossed the original rainforest of Xishuangbanna to start a series of tidal play journeys, helping more users to feel the hard-core strength of Haval Big Dog's two differential locks, intelligent four-wheel drive and 6 all-terrain modes. It is based on a series of tide play marketing initiatives that help Haval Big Dog to become the top stream of birth, lay the industry position of the leader of the explosion, and further become the best choice for users to play and travel.

Marketing circle fans co-creation as the basis of the big dog invites you to create a new life

While fanning users with social marketing events, Haval Dog is well versed in the concept of user first, opening up a precedent for industry users, allowing users to become real decision makers and helping Haval Dog lead the way. Since the research and development of the place, Haval Big Dog launched the #Global Name, Word Million Gold # theme activity, attracting many folk "big gods" to contribute to the brain-opening naming scheme. Despite the endless naming of talents, "Haval Dog" still gained the support of many netizens.

After the name "Big Dog", the first feeling transmitted to the user is trust, a reliable partner who can walk in the city together and is not afraid to run between the mountains, which is in line with the reputation of the haval SUV's reliable quality. At the same time, the "big dog" is also a breed of animals that communicates with humans in depth, conveying the keen spirit of the product with spiritual characteristics, and the wild sex of the big dog also has the explosion and power of the beast.

Following the global name, the Haval dog further "let go of itself". In order to allow users to participate in the whole process, Haval Dog continues to deepen the co-creation and co-creation of users in the whole product life cycle. Through the collection of core information such as car name, model configuration, co-creation of car friends, and big dog ICON through the whole network, the big dog becomes the first trend new species created by users in the whole life cycle of the industry, and the Big Dog is raised with Generation Z. Looking at the moment, a series of co-creation activities based on the Big Dog + plan are in full swing, and downloading the Haval Zhijia APP immediately can participate in it and become the new owner of the loyal big dog, which is really not to be missed.

Although the annual pet powder of The Big Dog has come to an end, the wonderful life presented by the Big Dog for the user is still continuing, and in the next eleven holidays, the Big Dog will attack Alxa, leading the user to challenge the Gobi Desert in the form of the Big Dog Team, and once again creating a new model of industry marketing. For friends who can't go to the scene, download the Haval Zhijia APP, lock the official live broadcast room can also enjoy the wonderful interaction between Haval dog and users, and the grand prize is not stopped, wonderful can not be missed, let us wait and see.

Active time

March 7, 2022 - March 7, 2022