BMW 5 Series, in our habitual impression, the administrative style of it, the matching owners are mostly elites who have been baptized by the years and have rich social experience. At present, the average age of its owners has dropped to 33.5 years old.
In other words, more and more young people are buying the BMW 5 Series. 5 Series owners are gradually tending to be younger, which is inseparable from their fearless, insistent on the direction of the heart, and maintain an enterprising spirit of the product. In the process of continuous optimization and upgrading, this time we deeply experienced the basic logic of the mid-term redesign of the 5 series - that is, rejuvenation.
BMW
Rejuvenated, rejuvenated with THE 5 youthful vitality
After 48 years of evolution, the BMW 5 Series continues to shine under the interpretation of generations of design masters. The new 5 series has changed in appearance to make it more youthful, and the overall shape gives people a sense of movement, at the same time, it still presents a calm aura. In terms of appearance, the new BMW 5 Series has given us a unique understanding of rejuvenation. The upgraded 5 Series is really amazing, but this stunning touch has nothing to do with BMW's brand filter, but is created by the inheritance and innovation of the dominant gene of the product itself.
The double kidney grille with a one-piece molding design is wider, which is already more restrained in BMW's recent new car, and everyone's acceptance is also higher. Like me, many people are still nostalgic for BMW's classic "angel eye" headlights, so that at first they were not very interested in the "angel wings" headlights of the new 5 series. But in fact, as long as you let go of that feeling, the visual effect of Angel Wings is still very good, and there is a good chance that it will become a classic in the minds of a new generation of car owners.
In my opinion, the place where the new 5 Series changes have been successful is the taillights. The three-dimensional suspension LED taillight with blackening treatment is an all-round progress compared with the previous flat taillight, which is more exquisite and more visually wide, and the recognition after lighting is also higher.
The new BMW 5 series is aimed at the localization of Chinese users, with the unique adaptive chassis system of the same level, under the blessing of the dynamic shock absorption system, the car moves at will and the heart is free. At the same time, as a practitioner of the concept of sustainability, the new 535Le uses the new eDrive innovative electric drive technology to provide a pure electric cruising range of up to 95 km, and the comprehensive fuel consumption can be as low as 1.5L/100 km. The maximum power of the whole power system is increased to 215KW, and the acceleration of 0-100 km/h takes only 6.7 seconds, with a unique electric driving fun, which is integrated into the natural picture of harmonious symbiosis.
Overall, the new BMW 5 Series does not feel any 963.*, not only that, but also feels that it is young, personalized and its sense of stability and heaviness that cannot be discarded as an administrative car is very appropriate, and the tension is moderate, whether it is a more conservative post-60s or a post-90s with a flamboyant personality, it will not appear to be contrary.
Brave the tide, the sales of the modified model are hot
In the past year, the 5 Series is a good model sold by BMW in China, with a cumulative delivery of more than 173,000 units, an average of 14,000 units per month, and it is difficult to find a competitor in the market segment.
After the renovation, the BMW 5 series, from the previous administrative level car to the young family car, without losing the bmw itself control and power, retaining the luxury executive configuration at the same time, increasing the appearance of youth and a more intelligent human-computer interaction system, so that more young people are excited by it.
Years have precipitated, and classics have been passed down
After 7 generations, the BMW 5 Series has gained the trust of more than 9 million car owners around the world, becoming the core force for BMW to win under the competition of rapid change. In the land of Zhejiang and Anhui under the jurisdiction of BMW's southeast district, the BMW 5 Series has been favored by the market in recent years and has firmly occupied a leading position in the market segment where the model is located.
From "Walking with The Dreamer" to "Time Is Not Waiting", to today's "Your Response, Our Echo", and the theme of this new BMW 5 Series test drive event, "My Generation is just in time", BMW 5 Series has always exuded an enterprising spirit, reflecting the dreams of the times. What the BMW 5 Series brings to every car owner is not only a driving experience, but also an emotional resonance that bravely moves forward in the times, and its distinct elite temperament will continue to accompany more car owners into a new realm of life.
The charm of the 5 Series is this, each revision retains the classic heritage, but at the same time will create good things. Just like contemporary young people, everyone says that one generation is not as good as a generation, but each generation is breaking through the bottleneck and reborn after the wave. This trait coincides with the 5 Series, so for the 5 Series customer group, they buy more than just a car, but a loyal partner who accompanies the journey of life.
When the times changed, so did the 5 Series, becoming younger, more athletic, more technological, more intelligent, and more in line with the needs of today's elites.
• Hassle-free electric travel experience / electric driving fun
• Charging service / charging network / one-stop search charging pile and fast payment function
• Electric drive technology / Cell technology / Better energy density
• Set the standard for sustainable development in the industry
• Green Factory / Green Production / Advanced Logistics
• Sustainable supplier management/responsible mining and processing of raw materials
• Strong R&D system
• Lightweight/efficient power
• Environmental/Social Responsibility