On March 7, 2022, MISTINE announced that Wu Lei was the brand's sunscreen spokesperson. It is understood that this is the first sunscreen brand endorsed by Wu Lei, and in the future, it will join hands with a new sunscreen family to jointly open a thermal sunscreen journey of "daring to sunshine and daring to chase the light".
As a Z generation actor who coexists with strength and appearance, Wu Lei, who debuted as a child star, has created many classic roles. From the cute little Nezha in the "Fengshen List" into the audience's sight, he won the Most Potential Actor Award of the National Opera Festival with the role of Xiao Feiliu in the "Langya List". He not only adheres to his original intention in his acting career, but also constantly sculpts his acting skills and breaks through himself step by step. Wu Lei not only has online acting skills, but also has a positive and optimistic attitude towards life, challenges himself in different areas of life, loves to explore the unknown, and releases the vitality of sunshine, which coincides with the brand concept of the newly upgraded MISTINE brand in 22 years.
The presentation of Wu Lei's superb acting skills on the screen is inseparable from the cumulative practice of thousands of times behind the scenes, and MISTINE also does the same for product creation. MISTINE has been immersed in sunscreen research and development for 34 years, established a Sino-Thai joint laboratory, with a team of more than 100 experts led by Professor Ma Lin, a national pharmacist in Thailand and a doctor of microbiology at Harvard University, who has deeply cultivated the fields of dermatology and composition, formed an exclusive testing system, and is committed to sunscreen research and development. With innovation and research and development as the core, we will protect every consumer with excellent product strength.
In 2022, under the support of the exclusive sunscreen system, MISTINE integrated Thai ancient recipes and cutting-edge innovative technologies, and upgraded the products from multiple dimensions such as sun protection, technology, skin care, and environmental protection. MISTINE selects the most effective sunscreen ingredients to create wheat color isolation technology, comprehensive resistance to ultraviolet rays, the achievement of long-term high-power sunscreen; at the same time, the joint efforts of the top international cosmetic raw material manufacturers to create a strong technology in the face of water, so that sunscreen has a waterproof and sweatproof effect, the dual patented ingredients are scientifically matched, and the moisturizing, anti-blue light and other skin-nourishing effects have excellent effects. MISTINE actively responds to consumer demand, in addition to the classic little yellow hat, small blue hat, small yellow spray, but also about to launch sensitive skin sunscreen, essence sunscreen, children's sunscreen, men's sunscreen, etc., to meet consumers' more refined sun protection needs.
Mistine's team of experts continues to make breakthroughs through science and technology to form a strong product matrix while also achieving marine friendliness. MISTINE practices the concept of green development, protects biodiversity, does not contain harmful marine substances in sunscreen ingredients, protects the blue sea, and allows marine life to release life vitality. The outstanding product power makes MISTINE popular with consumers and stands out among many brands. In 2022, MISTINE's new and upgraded sunscreen series gained a good reputation as soon as it was launched, and was listed no.1 in the Tmall imported sunscreen hot list, praise list and repurchase list.
It is reported that while MISTINE officially announced Wu Lei as the spokesperson for sunscreen, it will also open a super brand day with Tmall to create an exclusive brand and brand fan group festival and release the brand potential. This dialogue with contemporary consumers through the exemplary power of spokesperson Wu Lei is also a big move in the context of MISTINE's brand upgrade.
MISTINE and Wu Lei chase the light in their respective fields, and continue to shine in the industry with their dedicated pursuit. In the future, MISTINE will pursue diversified development, further invest in professional research and development of products, continuously consolidate brand power, precipitate and store strength in brands and products, establish a bridge of communication with young consumers, and explore more possibilities with Wu Lei.