In the 2021 Tokyo Men's Marathon that ended on 3.6, World Record Holder, Marathon Star and Shaoyin Greater China Brand Spokesperson Errud Kipchoge broke the race record in 2 hours, 02 minutes and 40 seconds and easily won the championship! Moreover, this result also made it into the top 3 of the world's fastest marathon, second only to the 2 hours 01 minutes and 39 seconds he created at the 2018 Berlin Marathon and the 2 hours 02 minutes and 37 seconds of the 2019 London Marathon. Kipchoge's dominance on this project is impressive!
In fact, in the sports headphone industry, Shokz Shaoyin, a professional sports headphone brand endorsed by Kipchoge, also has the same dominance. As a world-renowned sports headphone brand, Shokz Shaoyin has always adhered to its own "sports label" values in terms of spokespersons and brand friends. Kipchoge's mantra "No Human is Limited" deeply touched Shaoyin, a technology company that aims to change the rules of the game in the headphone industry and even the human listening experience, so the two sides successfully joined hands in early 2021 to officially declare endorsements.
In April 2021, Shaoyin launched the Aeropex Kipchoge co-branded model, designed by Kipchoge himself, the appearance adopts a very symbolic EK red, and the customized co-brand exclusive switch machine voice, which is launched to the market in a limited number of 15940 units, causing an industry sensation, and the users who own this product are even more popular. In August, with Kipchoge successfully winning the championship at the 2020 Tokyo Olympic Games, this limited edition Shaoyin Aeropex Kipchoge joint bone conduction sports headphones were even more expensive for a while, becoming a "holy product" cherished by many sports fans. When the strength of the spokesperson and the excellent brand, the top products are combined, but also produced a kind of blood boiling infectious!
On March 2 of this year, Shokz Shaoyin officially released the new professional sports headset flagship OpenRun Pro, and also announced the launch of openRun Pro Kipchoger co-branded version again. As the flagship of Shokz Shaoyin's new generation of sports headphones, OpenRun Pro has injected a lot of innovation into three aspects: sound quality performance, wearing comfort, and battery life: In terms of sound quality performance, OpenRun Pro uses Shaoyin's newly developed acoustic technology ShokzTurboPitch, which enhances low frequencies and greatly improves sound quality, bringing a better listening experience. At the same time, OpenRun Pro combines ergonomic principles to better distribute weight distribution, with high resilience titanium alloy and skin-friendly silicone material, further realizing "no sense of wearing". OpenRun Pro further improves the battery life, 10 hours of battery life, support 10 days of ultra-long standby, and add a fast charge function, charging 5 minutes to use 90 minutes. It can be said that the substantial evolution of various aspects has allowed OpenRun Pro to raise the ceiling of sports headphones again.
When it comes to openRun Pro, Kipchoge is even more praised, saying: "When I first used the Shaoyin sports headphones, I felt good, and I could better hear the outside world, especially when running. Kipchoge is even more categorical: professional sports headphones, just choose Shaoyin. Let’s Shokz！
There is no doubt that Kipchoger's "love" for Shaoyin sports headphones comes from the unanimous understanding of the ultimate spirit of both sides, and from the undoubted professionalism and strong product strength of the product. In particular, the latter has allowed more and more top athletes and event institutions, including Kipchoge, to continue to join hands with Shaoyin to continuously consolidate Shaoyin's sports genes and brand spirit, and bring Shaoyin an extremely eye-catching market performance. In 2021, the authoritative consulting firm Frost & Sullivan conducted in-depth data research based on China's sports headphone market using qualitative and quantitative methods. The data shows that Shokz Shaoyin will lead the sales volume in the Chinese sports headphone market in 2021. It is believed that with Kipchoge winning the gold medal again at the Tokyo Marathon, Shokz Shaoyin, who shines with a new sword, will also create history in terms of sales, and both sides will usher in a more brilliant future on their respective tracks.