"When we use the Internet to take a taxi, eat, buy tickets, and shop, we also read books, listen to music, and watch videos on the Internet at the same time. Every change in the carrier is a great leap forward and a great progress in human history and civilization. Jiang Shengnan, a deputy to the National People's Congress, a researcher at Wenzhou University, and an online writer, has been writing on computers since 1997, and has successively created well-known excellent works such as "The Legend of Mi Yue", "Yan Yuntai" and "Heavenly Holy Order". She has personally experienced and witnessed the development of online literature and art with online literature as the starting point for more than 20 years. At this year's two sessions, one of Jiang Shengnan's suggestions is closely related to online literature and art. China Literature and Art Network exclusive interview with Jiang Shengnan, to see as a witness to the beginning of online literature and art from the beginning to the prosperity, what kind of views she has on the development of online literature and art?
Jiang Shengnan
China Literature and Art Network: At this year's two sessions, one of the suggestions you brought proposed to identify online literature and art as a special literary and artistic category.
Jiang Shengnan: As an emerging literary and artistic form spawned by the application of Internet technology, online literature and art has strong creativity and exuberant vitality, has formed a new and large-scale literary and artistic ecological landscape, and has shown major achievements in international communication, and its role and status are becoming increasingly important. Today, the Internet has become the main front, main battlefield and forefront of ideological struggle, cyberspace has become a spiritual home shared by hundreds of millions of people, and online literature and art, as an important subject of spiritual and cultural content in cyberspace, should be highly valued, deeply studied and vigorously guided and supported. However, at present, the industry and academic circles still regard online literature and art as a general category of mass entertainment and even the self-amusement of young people, as a "vulgar custom" that "does not ascend to elegance", understand the shallow taste, and scratch the itch of the boots. The market and industrial entities cannot get rid of the instinct of pursuing profits, and essentially cultivate them as "cash cows" and "traffic harvesters" to make money in the name of literature and art. As a result, for online literature and art, the situation of paying attention to the utilitarianization of behavior, fragmentation of research and discussion, blank theoretical construction, and inefficient support and leadership is widespread, which is seriously inconsistent with the important position and important role of online literature and art in the current overall pattern of the development of Chinese literature and art, and should be changed as soon as possible.
China Literature and Art Network: How do you think that the use of online literature and art as a special literary and artistic category will have an impact on the current online cultural environment?
Jiang Shengnan: In recent years, phenomena such as traffic first, deformed aesthetics, and misplaced values have continued to occur, and the online cultural environment has an immeasurable and important impact on teenagers. The state has issued relevant governance policies and regulations to standardize network culture and clear cyberspace. I think that from the perspective of sustainable development, it is very necessary to face up to the current situation of the development of online literature and art and standardize the development path of online literature and art. With the continuous deepening of the integration of media, traditional literature and art and network literature and art, existing art categories have touched the Internet to varying degrees, new formats and new forms have emerged, and online literature and art are all-encompassing, innovative and developed, which is dazzling, but in the issue of in-depth, sustained and conscious development, there is indeed an embarrassing situation of "everyone watching, no one asking", "everyone participating, no one hosting", "doing their own thing, saying their own words". From barbaric growth all the way to today, the cultural consciousness and aesthetic consciousness of online literature and art have gradually awakened, and the sense of social responsibility, the spirit of historical responsibility and the spirit of historical initiative have been initially possessed, but the stubborn diseases such as excessive commercialization, entertainment, and disorder in the growth process can never be eradicated overnight, resulting in some chaos in the critical period and bottleneck period of development. At this time, if we do not take it as a special literary and artistic category as soon as possible and organize special forces to carry out practical research and effective guidance, it will be difficult for online literature and art to step onto a new level, open up a new situation, and enter the next stage of development.
China Literature and Art Network: You are an online writer, from the perspective of online literary and art practitioners, what do you think is the significance of establishing a specialized literary and artistic category of online literature and art?
Jiang Shengnan: Looking back, as a witness, Internet literature is sent by my emotions, it makes the dream shine into reality, it has achieved my life, it carries all my love; and as a witness, it is like my child, I witnessed its childhood ignorance, adolescent rebellion, youth vitality, and towards maturity, I feel sincerely gratified and proud. I believe that other practitioners of various disciplines of online literature and art have the same feelings.
The China Writers Association established the Internet Literature Center, which gave online writers a sense of belonging and made the development of online literature more prosperous. In contrast, there are larger and various online literary and art groups that lack affiliation. Hundreds of millions of practitioners and active users of online literature and art, especially young people, have a special sense of closeness and identification with online literature and art, they are not only participants, producers, but also appreciators and consumers of online literary and artistic creation, the vast majority of the "two new literary and artistic" groups are also engaged in literary and artistic creation, production and dissemination through the Internet, whether the identity positioning of online literature and art and the research, measures taken and support carried out therefrom are clear, clear, accurate and in place. It is directly related to the emotional belonging and innovation drive of this vast group, the stimulation of the creative vitality of the "literary and art network army", the stimulation of the production potential of high-quality products, and the further bursting of cultural and artistic creativity in the whole society. Setting online literature and art as a special category of literature and art is the demand of the times and the people's direction, and is one of the important ways for the literary and art front to take the online mass line in the new era, meet the diversified aesthetic needs of the people, expand the supply of high-quality cultural products, and promote the prosperity and development of socialist literature and art.
Online literature and art has become an important cultural industry that affects people's entertainment life and value concepts, and even a "new business card of Chinese culture" that highlights national culture and social style. I think this is the reward of the tireless efforts of online literary and art practitioners who have spanned several generations, and this is the epitome of the all-round and rapid development of science and technology, culture and other social development in the new era. Established as a special literary and artistic category, online literature and art will give greater play to its own characteristics and advantages, and transmit the cultural and social values of the new era; it will also gather more united forces and send out the strongest voice of the era of network literature and art!
attach:
Proposal to identify online literature and art as a specialized literary and artistic category to accelerate the development of development
Deputy to the National People's Congress,
Researcher of Wenzhou University,
Web writer
As an emerging literary and artistic form spawned by the application of Internet technology, online literature and art has strong creativity and vigorous vitality, has formed a new and large-scale literary and artistic ecological landscape, and has shown major achievements in international communication, and its role and status are becoming increasingly important. Today, the Internet has become the main front, main battlefield and forefront of ideological struggle, cyberspace has become a spiritual home shared by hundreds of millions of people, and online literature and art, as an important subject of spiritual and cultural content in cyberspace, should be highly valued, deeply studied and vigorously guided and supported. However, at present, the industry and academic circles still regard online literature and art as a general category of mass entertainment and even the self-amusement of young people, as a "vulgar custom" that "does not ascend to elegance", understand the shallow taste, and scratch the itch of the boots. The market and industrial entities cannot get rid of the instinct of pursuing profits, and essentially cultivate them as "cash cows" and "traffic harvesters" to make money in the name of literature and art. As a result, for online literature and art, the situation of paying attention to the utilitarianization of behavior, fragmentation of research and discussion, blank theoretical construction, and inefficient support and leadership is widespread, which is seriously inconsistent with the important position and important role of online literature and art in the current overall pattern of the development of Chinese literature and art, and should be changed as soon as possible.
First, the attribution of online literature and art is not clear in terms of categories, which is not conducive to in-depth research and precise policies, and is not conducive to the long-term development and role of this emerging literary and artistic form. With the continuous deepening of the integration of media, traditional literature and art and network literature and art, existing art categories have touched the Internet to varying degrees, new formats and new forms have emerged, and online literature and art are all-encompassing, innovative and developed, which is dazzling, but in the issue of in-depth, sustained and conscious development, there is indeed an embarrassing situation of "everyone watching, no one asking", "everyone participating, no one hosting", "doing their own thing, saying their own words". From barbaric growth all the way to today, the cultural consciousness and aesthetic consciousness of network literature and art have gradually awakened, the sense of social responsibility, the spirit of historical responsibility and the spirit of historical initiative have been initially possessed, but the excessive commercialization, entertainment, disorder and other stubborn diseases in the growth process can never be eradicated overnight, and the phenomena of traffic supremacy, deformed aesthetics, and misplaced values continue to occur, and have reached a critical period and bottleneck period in development, and if they are not taken as a special literary and artistic category as soon as possible, Organize special forces to carry out practical research and effective guidance, and it is difficult for online literature and art to step onto a new level, open up a new situation, and enter the next stage of development.
Second, the research on online literature and art is seriously fragmented, which is not conducive to accurately and comprehensively grasping the artistic laws and development status of online literature and art, and is not conducive to following the laws of art to improve and guide the high-quality development of online literature and art. At present, the relevant academic research and theoretical discussions on online literature and art are rich and diverse on the surface, but in fact, they are mainly scattered in the existing traditional literary and art category systems, and even scattered in the existing research that deviates from literature and art farther away from the communication, media, industry, technology, management, etc. The research work is fragmented, superficial, and one-sided, and lacks the ontological research and systematic understanding of the whole format and system. This situation is directly related to the unclear attribution of online literature and art categories, unclear independent attributes, and unrecognized independent status, and its excessively dispersed research results cannot play an integral and fundamental guiding role in the development of the entire network literature and art.
Third, the lack of a sense of belonging of online literary and art groups is not conducive to taking the online mass line well, and is not conducive to the "literary and artistic network army" further giving play to the important role of literary and artistic propaganda. Hundreds of millions of practitioners and active users of online literature and art, especially young people, have a special sense of closeness and identification with online literature and art, they are not only participants, producers, but also appreciators and consumers of online literary and artistic creation, the vast majority of the "two new literary and artistic" groups are also engaged in literary and artistic creation, production and dissemination through the Internet, whether the identity positioning of online literature and art and the research, measures taken and support carried out therefrom are clear, clear, accurate and in place. It is directly related to the emotional belonging and innovation drive of this vast group, the stimulation of the creative vitality of the "literary and art network army", the stimulation of the production potential of high-quality products, and the further bursting of cultural and artistic creativity in the whole society. This is one of the important ways for the literary and art front to take the online mass line in the new era, meet the diversified aesthetic needs of the people, expand the supply of high-quality cultural products, and promote the prosperity and development of socialist literature and art.
Therefore, in the long run, to fundamentally solve the bottleneck problem of the development of online literature and art, solve the problem of governance in the field of online culture and entertainment, and better have a good impact on society, especially young people, we should identify online literature and art as a special literary and artistic category as soon as possible to carry out work, so as to promote its accelerated development and more effectively exert the influence of online literature and art.
The relevant recommendations are as follows:
I. It is suggested that online literature and art be identified as a special category of literature and art in the course of work. Specifically, we can start from advocating and strengthening the organization, planning, development and publicity of various activities such as the creation, dissemination, evaluation, academic research, and talent training of online literature and art, and improving the specifications, expanding the scale, and increasing the intensity of support. Carry out the construction of a high-standard appraisal and evaluation system and the implementation of incentive measures in online literary and artistic creation. In academic research, strengthen the systematic study of the basic theories and artistic laws of online literature and art. Deepen research on the cultivation of online literary and artistic talents, and enhance the pertinence, professionalism, and scale.
II. It is recommended that relevant departments take the lead in establishing special contact service organizations for online literature and art. Strengthen and improve working mechanisms for linking up with online literary and artistic workers and guiding the development of online literature and art, establish effective ways and means of uniting and rallying online literary and artistic workers, and explore effective ways and means of linking, serving, mastering, and applying important platforms, backbone talents, basic data, and high-quality resources in the industry.
Third, it is recommended to further strengthen the organization and guidance of high-quality production in the creation of online literature and art. The production carried out by the market is subordinated to the need to pursue profits, and there are insurmountable problems such as homogeneity of content, type following the trend and model replication, resulting in a large waste of industry resources, and it is difficult to form a boost for the high-quality development of online literature and art and high-quality production. In order to break through the bottleneck of online literature and art, it is imperative to create more high-quality works, and the organization and guidance under the premise of strictly following the laws of art need to be strengthened to effectively promote the development of online literature and art.
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