Maternal and infant consumption has great particularity, the purchaser of the new generation of moms and dads, the user is an infant.
Many manufacturers can only pay attention to the needs of one aspect, such as meeting the needs of Bao Mom for appearance, cost performance, etc., but the function of the product cannot fully meet the needs of the baby.
Therefore, some brands are trying to innovate continuously to meet the increasingly diversified needs of consumers, taking children's nutritional food as an example, not only to meet the needs of the new generation of mothers for appearance, culture and health, but also to fully meet the needs of children to eat and play.
On February 26th, the brand signing and new product launch conference of "Little Aotli X Fang Huichuntang" was held, and Ba Hongbo, CEO of Aotli China, and Gan Lin, head of Hangzhou Fanghuichuntang Health Technology Co., Ltd., attended the press conference.
"Rejuvenation Power" CP official announcement! Two new products of Xiao Ao Tri Orange Red Autumn Pear Loquat Paste and Golden Wheat Poria Six Things Cream made a stunning debut.
Ba Hongbo, CEO of Aotli China, said, "We choose to cooperate with a century-old brand to inherit and adhere to the culture of traditional Chinese medicine is to adhere to the idea and embodiment of national self-confidence, and the track of medicinal and food homology will also be the trend of the development of new snacks." The spark of the collision between the two sides made Fang Huichuntang bloom with tide charm, and also helped Aotli enhance product trust and strength. ”
Gan Lin, head of Hangzhou Fanghuichuntang Health Technology Co., Ltd., introduced, "Transform the cream into an instant form, no brewing, easy to carry, and complete a new breakthrough in taste and concept." Adhere to the foundation of famous doctors and good medicines, strictly follow the ancient method of craftsmanship, adhering to the seven-step technique of making ointment, proficient in inheritance, combined with the needs of the times, leading the future trend, and spreading good products widely. ”
"Little Aotli" is a sub-brand of Australian health food brand AUTILI, focusing on nutritious food, bringing more choices to consumers with new products, new concepts and new dosage forms. Inheriting the production standards and R&D capabilities of the Australian AUTIL brand, combined with the characteristics of the growth and development of Chinese children, we have developed the "Little Australi" health series nutrition products that are more suitable for Chinese children in strict accordance with Chinese food standards.
Founded in 1649, The chinese time-honored Fang Huichun Hall is located in the ancient city of Hangzhou, and now has a history of 373 years. Fang Huichun Hall has always followed the ancient recipe, the national medicine number pious cultivation of various types of pills scattered cream Dan, Du fry tiger deer turtle donkey glue, the selection of materials is exquisite, the selection of work is perfect.
Following the natural law of "spring, summer long, autumn harvest, winter Tibet", the selection of medicinal and food homologous high-quality raw materials, scientific ratio, the use of traditional paste production technology, the use of centuries-old copper pot, through the immersion, frying, pressing, chemical, filtering, boiling, harvesting and other major processes, the production process of the cream has been selected into the national intangible heritage list, boiled into the food and nutrition cream can be beaded, condensed can hang the flag, flat tone, slow map, long effect, suitable for a wide range of people.
Together, Xiao Ao Teli and Fang Huichuntang combined the advantages to launch two new products of Golden Wheat Poria Six Things Cream & Orange Red Autumn Pear Loquat Paste, which created a new attempt at children's nutrition "medicinal and food homology".
The two new products take fang huichuntang "medicine and food homology" cream as the main raw material, and innovatively add new ingredients, realizing a new upgrade of the traditional cream.
In terms of product form, the new product will be the traditional cream recipe for "instant food" innovation: no brewing, sweet and sour Q bomb, chew one by one to eat, more in line with the taste of children, and then the mouth of children also love to eat.
Sure enough, in the "Xinglin Pavilion" outside the Fang Huichun Hall, Xiao Ao Teli carried out a lively tasting activity.
After a short event, everyone ate more than 3,000 new creams, and the new products won the unanimous recognition of the children on the spot in terms of taste. Many children, eating one by one, can't stop at all.
Traditional creams have a "new look", and high-end children's nutrition can also be "medicinal and food homologous", which fully takes into account the "contradictory" needs of mothers and babies. A small cream recipe, both following the ancient law and facing the present, the dialogue between the new and the old, has achieved a new pulse of the traditional cream, and the charm of the national tide is just in time.