The reason why before the outbreak of the new crown epidemic, the physical stores that rely on pure upside-down buying and scalping can still survive is because some people have not learned to shop online, especially some people over the age of 40 or 50, the acceptance of new things is relatively slow, and some people even resist. These people still stay in the shopping mode of spending in physical stores, and belong to the zero online shopping crowd.
Although some people have learned to shop online and have certain online shopping experience, the consumption habits of physical stores that have been developed for many years have not changed completely, and they basically use both at the same time, accounting for 50% each.
As for many young people, they have long formed online shopping habits, and more than 80% of their consumption has been completed online.
It is precisely the outbreak of the new crown epidemic and the rise of live selling that many people who could not shop online before have learned to shop online, so that people who have occasionally shopped online have formed dependence and developed habits. Especially during the epidemic closure period, sufficient time and rigid choices for online shopping have greatly promoted the popularity of online shopping.
Due to the huge advantages and benefits of online shopping compared to physical store consumption, it is easy to make people lose money. Although I have been engaged in physical store operation for more than 20 years, the owner of this cabinet is still as always singing more e-commerce to buy and sell the physical store. It is not the lord of this cabinet who eats the pot and smashes the pot, but we must respect the objective facts, which is the inevitable result of scientific and technological progress and the inevitable law of the development of the times.
May I ask you, is it not exactly what consumers are pursuing to eliminate middlemen, reduce the circulation links, improve circulation efficiency, reduce circulation costs, and let consumers obtain cheaper goods? As for many people who say that it affects employment, please ask how many functions of smart phones have affected the production and sales of products, and how much employment has been affected. There are still many people who complain about the routine of online shopping, the price of online stores, and the fakes of online stores, but don't physical stores have these?
Therefore, physical stores, especially those that rely on pure upside-down buying and scalping, have a precarious prospect and cannot see the future. Because this is an inevitable trend in the development of things, it is unstoppable. The COVID-19 pandemic and live selling are the last two straws that crush these physical stores.
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