All along, the Chinese Internet has always given people a feeling of "following the footsteps of the West", and even many netizens said that "the Chinese Internet is completely copied from the West". In fact, this is all in the past tense. The Chinese Internet is moving out of its own unique model and, in some ways, surpassing Western Internet companies.
Just recently, Deloitte released its latest ranking of the global retail 250. Among them, Tmall, JD.com, Vipshop, Yonghui Supermarket and other companies have been on the list, Jingdong has entered the top ten of global retail, and Vipshop has risen to 67th. It is worth mentioning that these Chinese companies are also one of the 50 fastest growing retailers in the world. In other words, Chinese retail companies are growing much faster than other countries.
China's e-commerce can have this achievement, and the shift in focus has a lot to do with it. Previously, foreign media "Fortune Website" said that Chinese e-commerce is expanding its attractiveness from competitive discounts to consumers' value-added experience. Major e-commerce platforms are no longer just staring at GMV, but have begun to attract consumers with high-quality services.
For example, Tmall, in the double 11 last year, launched the "rapid refund service for goods", no orders shipped, do not need to go through the review of the merchant, the platform direct refund. Recently, Tmall has upgraded again on this basis. The $500 limit for seconds refund orders is cancelled directly. Later, the user will refund the unfulfilled order and will start to increase the amount.
JD.com is also increasing its own service system. JD.com launched the "one-price all-inclusive service" to achieve one-stop service from delivery to installation for consumers on home appliances. You know, in the past, consumers bought electrical appliances, and the charging standard was not fixed. For example, if a user buys an air conditioner, not only does it cost money to place an order for delivery, but also to find someone to install it, and people who do not know how to do it are easy to be charged arbitrarily, resulting in a series of industry chaos. JD.com's "one-price all-inclusive service" allows consumers to enjoy all services from delivery to door-to-door installation with a single purchase, and to enjoy a full set of services at a time.
Vipshop, which adheres to the brand's special sale, will also try to innovate in distribution. Not only has it reached cooperation with SF, using SF as its own courier, but also jointly launched a door-to-door return and exchange service with SF, allowing consumers to complete the return and exchange without leaving home, eliminating consumers' concerns about shopping.
In addition to door-to-door replacement services, Vipshop is constantly expanding its customer service team. It is reported that the customer service team of Vipshop has reached the scale of 2,000 people after continuous expansion. In addition, for member users, it will also provide 24-hour uninterrupted customer service.
In fact, Tmall JD.com Vipshop is just a microcosm of China's consumer market. With the transformation of the consumer market and the change of consumer concepts, China's consumer market has begun to enter the era of rational consumption. More and more consumers no longer blindly follow the trend, but from their own needs, and pay more attention to service quality. The e-commerce platform has also begun to be more pragmatic, the core has changed to people-oriented, and it has embarked on a path of high-quality development.