How to improve the efficiency of telemarketing when doing real estate sales? The most important thing in telemarketing is quantity. Only when the quantity is reached can it cause qualitative change. Just making a phone call or two to get to the point of your transaction is undoubtedly a pipe dream, of course, if there is a good customer list, it is probably like this!
The most important thing is the skill of words
Telemarketing, the most important thing is the art of words, the purpose is to make customers interested in the information you provide, and listen to your reasons, because now in society, each of us can basically receive a sales call every day, and once you hear the sales call, you have no chance to speak, you will just hang up!
You need to find the target customer
Your words or messages attract him. If he asks for the details of the house, indicating that he needs the house, then your call is particularly successful. The purpose of our call is to find the target customer!
The purpose is to invite customers
When you have a target customer base, the purpose of the call is to invite customers to come out and see the house; then the problem comes. Since there are so many intermediaries, why should customers come out with you to see the house! Again, if the customer is not interested in the information you provide, then you cannot invite the customer. As long as the description of you is immersive, the property information you provide is the perfect need in his heart. Only then can customers come out with you to see the house!
Potential customer demand points
Of course, the premise of these is: do not deceive customers with empty information, but grasp the potential needs of customers! For some sales, although there are many calls, the hang-up rate is high. In order to increase turnover, in addition to making more phone calls, breakthroughs need to be made in optimizing presentation skills and efficient follow-up.
Increase the number of connections
Sales make a lot of calls every day, but there will always be some customers who refuse to answer and hang up, and wasting time also affects subsequent efficiency. If a telephone sales system of a small telephone system is introduced, a multi-card is used to switch the dial line, and the dialed phone displays the mobile phone number on the customer side, thereby increasing the number of connections for telephone sales, avoiding the blockage of the calling card, and increasing the number of customer transaction orders.
There are two problems to be solved
To be efficient, you need to solve two problems: bills and quality; in general, telemarketing has not contributed as much to real estate sales performance as before, and hopefully the above will help you.