A new crown epidemic has completely made many enterprises realize the importance of private domain traffic. "Enterprise WeChat" has also begun to exert efforts to continuously improve the basic functions and service experience since its launch.
Now as long as you pay a little attention, you will find that brands such as McDonald's, Starbucks, and Kid King are using enterprise WeChat to build private domains and tap value.
Some people even say that as long as you do a good job of enterprise WeChat, you can do a good job in the private domain. Although there are some exaggerated elements, from a practical point of view, the enterprise WeChat is indeed unstoppable in the private domain, and has become the first choice for enterprises to do private domain.
There are also often companies that come to ask us: Is enterprise WeChat risk-free? What are the highlights? Need a number? How many people can be added?
For some of the most asked and most important questions, I have also put them together, I hope to help you, I recommend you to collect first.
01 About friend addition
We all know that the upper limit of personal WeChat friends is 5,000 people, and more than a certain number of people will be limited. The enterprise WeChat occupies a great advantage in the number of additions, so more and more enterprises are switching to the enterprise WeChat.
Regarding the number of friends, specifically look at the differences in three aspects:
1) Total number of friends
The upper limit of personal WeChat is 5,000 people, and more than 3,000 will be limited.
The initial upper limit of the single account addition of enterprise WeChat is 5,000 people, and the maximum after expansion is 2w people.
In addition, the total number of things that a business can add is unlimited, but conditional. Specifically, you can "Workbench" - "Customer Contact" - "· · - "Number of Customers Available" - "View Description" portal to view detailed customer contact capacity rules.
2) Actively add the number of friends per day
Personal WeChat: 30-40 people, limited time in 24 hours.
Enterprise WeChat: 60-300 people, need to pay attention to the new number does not have 60 requests per day, the old number does not exceed 100 requests per day. To ensure a certain pass rate, otherwise the account will be downgraded.
3) Passively add the number of friends per day
Personal WeChat: 150-180 people, limited time in 24 hours.
Enterprise WeChat: 500-5000 people, need to pay attention to the new number is added every day not more than 500 people, the old number is best not more than 1000 people. If you can't add it, stop taking a break in time.
Some other differences in how to add, see the following figure.
02 About the yang number
People often ask: Does the enterprise WeChat need to maintain a number?
Absolutely, definitely.
High-authority accounts can not only stably add more users, but also make the accounts themselves more secure and protect the company's customer assets. Therefore, we need some operational means to "maintain the number" and increase the weight of the account.
So how to maintain an enterprise WeChat account?
1) Increase the weight of the enterprise
- The enterprise has passed the main body certification of the enterprise WeChat
- Open the enterprise WeChat payment function, and use the payment and red envelope functions of the enterprise WeChat as much as possible
2) Ensure account activity
- Select a high-powered individual WeChat to register a weChat account
- Complete personal real-name authentication within the enterprise WeChat
- Normal use of commuting attendance, approval, reporting and other functions
- Chat and communicate with internal employees and external customers to maintain a certain frequency
3) Spend money to raise power
- If necessary, you can purchase the "Session Archive" function for an additional fee
- Buy a time attendance machine that uses enterprise WeChat
- Purchase a paid app for enterprise WeChat
4) Precautions
- Personal WeChat bound to the enterprise WeChat should avoid sensitive operations, such as using a mobile phone to open More WeChat
- The content published should avoid sensitive political topics such as pornography, gambling and drugs
- Do not use plug-in software, maliciously induce sharing functions
- Reasonable marketing, avoid exaggerating false publicity, pay attention to the frequency of publicity
03 About the suspension
There are usually three reasons why WeChat is banned or has a limited function:
1) There is a problem with the personal WeChat that binds the enterprise WeChat
If the personal WeChat is blocked in violation of the law, it will lead to the impact of the enterprise WeChat.
2) The enterprise WeChat was complained by the user
If your content is really non-compliant, or if you are reported by users for frequent harassment, you will also be banned or restricted from using the feature.
3) Frequent operations on new numbers, such as adding friends
Especially for newly registered new numbers, those who are less than 1 month old will begin to add friends frequently, and there is a high probability that there will be risk tips and be punished by bans.
What should I do if there is a suspension?
First confirm whether it is a wrong seal, if you confirm that you have not carried out illegal operations, find the enterprise WeChat customer service to inquire the reason, and unseal the operation immediately without violation.
If it is a primary restriction such as throttling and not being able to add friends, just wait 24 hours, do not do anything, wait for more time, the more secure, do not violate the same problem again.
If the account is blocked and the login cannot be logged in, you need to check the reason immediately to avoid problems with the accounts in other enterprises. If you do not know the specific reason, you can contact the WeChat customer service of the enterprise to confirm the reason for the violation.
If the entire enterprise is sealed, it is necessary to appeal and unseal, and the relevant qualification documents of the enterprise (including business license, legal person ID card, legal person id card, legal person holding ID card, enterprise seal authorization letter and other information) can be prepared to appeal through the enterprise WeChat customer service.
04 Highlights features
Why enterprise WeChat is the only weapon for private domain operations is that its function can really help enterprises to interact and convert efficiently when operating private domains.
5 main features are described:
1) Label function
If you want to do a good job of private domain, it is essential to do a good job of user labeling. Enterprise WeChat supports enterprises to set user tags uniformly, personal setting tags can also choose to share, and can also achieve automatic labeling functions.
For how to tag, you can refer to my previous article "4 Dimensions Teach You to Build a Private Domain Tag System"
2) Live code function
Enterprise WeChat supports multi-person live code and group live code functions. After creating the live code, the enterprise WeChat background can change or add the two-dimensional code at any time, avoiding the risk of a large number of drainage in a short period of time by the same account and community, and also solving the problem that materials need to be replaced frequently.
3) Community management
Enterprise WeChat groups support many functions to facilitate operation management. as:
- Automatically send a welcome message for joining the group
- Group keyword reply, keyword monitoring
- Support automatic kicking, anti-advertising, anti-harassment
- Group members are deduplication
The above functions, if the individual WeChat group wants to achieve it, it must use third-party tools, which will have great risk problems.
4) Mass messaging function
Enterprise WeChat provides three major group sending tools: group to customers, group to customer groups, and enterprises to publish to customer circle of friends, which can realize the functions of group sending and scheduled group sending according to tags.
5) Resignation/incumbent succession
Enterprise WeChat can operate the assignment of departing/incumbent customers with one click. When an employee leaves, it will not take away the customer resources he added, and other employees can automatically take over the customers of the departing employees, effectively protecting the enterprise customer resources from losing.
With the continuous updating and iteration of the enterprise WeChat version, it is believed that more and more functions will be launched in the future to escort the private domain operation of the enterprise.
05 Frequently Asked Questions
1. Why can't wechat add customers?
If you have not been able to add customers, it depends on whether the administrator has opened the 'external contact' permission for you; if it was previously possible and now suddenly can't, then you must consider whether it is a suspension.
2. Do enterprise WeChat charges?
Free to use, some functions are charged, such as: session content archiving function, according to the number of purchases and hours ⻓ charge, 1 person 600 yuan a year.
3.1 How many enterprises can be registered on WeChat with an ID card?
An ID card can authenticate 5 WeChat, and each WeChat can open an enterprise WeChat.
4. Can enterprise WeChat open the Mini Program?
You need to jump to personal WeChat for authorization, and the binding of personal WeChat and enterprise WeChat accounts needs to be consistent.
5. Can enterprise WeChat transfer or send red envelopes?
OK. Usually, the red envelope is paid from the personal WeChat wallet, or the third-party software function can be used to deduct the money from the enterprise account.
6. What are the contents of the welcome message that are easy to lead to restrictions?
The welcome words set up contain keywords such as "rebates", "red packets", "coupons", "check-ins", etc., which are very easy to be judged as marketing numbers, and it is also dangerous to send links directly.
7. What behaviors will cause the enterprise WeChat account to be restricted?
Accounts within 30 days of registration frequently add friends, more than 40 people are actively added in 1 hour, personal WeChat linked to the enterprise WeChat is abnormal, and frequent group pulling operations are carried out.
Above, hope to help you!
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I am @Yan Tao Sanshou Senior Social Marketing Expert, author of "Super User Growth", focusing on customer management and helping enterprises grow.