In everyone's general perception, rich people buy cars, generally choose BBA brands that are in the first-line luxury camp, and even second-line Cadillac and Lexus. But I don't know when it started, there are more and more people on the street, the domestic micro-business Kitti Maserati example is not to say, and now Porsche is also in a hot state.
Do you know how many new cars the super luxury brand sold in China last year? 95,671 units! It is Porsche's largest single segment in the world. With the average price of Porsche 770,000 yuan, last year it earned more than 7 billion yuan in China alone, seeing this number, Xiaobian can only sigh that there are too many rich people, and had to move bricks silently.
But then again, which Porsche do rich people in China really like? Specifically, SUV models continue to be the best-selling models in the Chinese market, cayenne and Macan are not different in sales performance, while in the Panamera, new car deliveries increased by 26% year-on-year, accounting for more than half of the total sales volume in the global market. At the same time, word-of-mouth explosion Porsche 911 sales also increased by 67% year-on-year, and the first pure electric Taycan set a record delivery record of 7,315 units in 2021, making Porsche's sales more icing on the cake.
Porsche sells well, mainly or people have a rich product line, to put it bluntly, it is not "my own way", when other luxury brands are not willing to lower themselves to make SUVs, porsches have been doing it for many years, and the lower price threshold will naturally attract more consumers, and the performance in sales will also rise.
For example, Porsche's entry-level model Macan, the starting price is only 545,000 yuan, this price can not be found in other super luxury brands, although the final landing price of Macan will not be so cheap, after all, hundreds of thousands of optional fees are indispensable, but less than a million can start with Porsche, which is indeed fragrant for consumers.
And Porsche itself is very famous, because there is no shortage of "ultra-luxury brands" like Porsche in China, such as Maserati, Aston Martin, etc., but the other two car companies can not compare with it in terms of sales, mainly because Porsche is more famous and the premium is higher.
It's a simple truth, if you were given a budget of 1 million, which brand would you choose? I think most people will not consider the BBA, after all, the car brand is also graded, BBA is one level lower than Porsche, and in the eyes of people who do not understand the car, the BMW 7 Series is only a little larger than the "3 Series", it is difficult to bring millions of premium capabilities. Other super luxury brands of similar grade are not as famous as Porsche, and brands such as Ferrari and Lamborghini have not fallen into this price range, which gives Porsche a good opportunity to compete misplaced.
Perhaps the "wings" have hardened, and there have been frequent news in recent days that Porsche will be listed independently. Wall Street estimates that if Porsche eventually becomes independent, it will be valued at between 60 billion and 85 billion euros (425 billion yuan to 602.3 billion yuan), which is not a small amount. For Porsche, independent listing can have more voice to develop, while for the Volkswagen Group, Porsche can bring more strong funds to provide assistance for its electrification transformation. If it can really be successfully listed, is this not a win-win approach?
Editor's note
I have to say that every move of Porsche has been played just right, and porsche has taken the lead in opening up a new SUV battlefield when other super luxury brands are reluctant to surrender themselves; porsche has seized the opportunity when other super luxury brands are still twisting and pinching and not wanting to lose the soul of the "sound wave". The right path of various timings has made Porsche's sales continue to rise, and it has more chips that may increase its independent listing. So are you optimistic that Porsche will become the next Ferrari?
"The image comes from the Internet, if there is infringement, please contact to delete"