What do you spend your spare time for? I used to brush vibrato, and it was so addictive.
It wasn't until I read TikTok Thinking that I finally discovered the cause of addiction.
The author of this book, Qiu Ye, is an associate professor at Wuhan Polytechnic University, the founder of the Autumn Leaf brand, the author of the new media best-selling book, and the douyin Office matrix account has more than 20 million fans.
Uncle Qiu Ye has rich practical experience in the operation of vibrato, and he shares the ten thoughts of doing vibrato in the book:
- User thinking
- Scenario thinking
- Vertical thinking
- Data thinking
- Algorithmic thinking
- Game thinking
- Cross-border thinking
- Community thinking
- Brand thinking
- Iterative thinking
These 10 ideas cover user services, content production and dissemination, track selection, resource integration and community operation, and are a tool book around the operation of Douyin.
01 User thinking
The reason I'm addicted to TikTok is that the recommended content is all I like, and after reading one, I want to see the next one.
User thinking is to consider the user's feelings, think about what the user needs, what he wants to see, and how to resonate.
Then when you publish content, you can publish it from the aspects of content that is good-looking, practical, interesting, and resonant.
1, good looking
High-value anchors, good-looking scenery, delicious meals, etc.
2. Practical
Recommend a book and various life and work skills to users.
3. Interesting
All kinds of funny paragraphs, etc.
4. Content that resonates
Emotional stories, quotes, etc.
If you want to run short videos such as Douyin, you can extend around these points.
02 Scene thinking
Every time you brush vibrato, do you see something beautiful and can't help but chop your hands?
The great thing about Douyin is to connect customers with interest, and then tap the potential needs of users along the interest, so that users can shop and place orders.
Every time I watch a video of a blogger posted on my Douyin account, I can't help but watch it.
Because eating alone feels too lonely, a group of people eating is lively.
Looking at the promotion of dried radish and other products, I have to endure the heart that wants to chop my hands.
Thinking around the scene, think about what you want to do to attract user attention and orders?
03 Vertical thinking
Vertical thinking is a kind of thinking that divides the track and strives for excellence.
It pursues the maximization of commercial value in the subdivision field through the selection of tracks, the precise control of users, the deep cultivation of field content, and the opening up of upstream and downstream.
For example, Autumn Leaf is the main workplace promotion class, and when it comes to Autumn Leaves, you will think of courses such as Autumn Leaf PPT.
What are your own advantages? What are you good at? What value can it bring to users?
Thinking clearly and then doing it may make you take fewer detours in the operation of Douyin.
04 Data Thinking
Post a video, how many people like it and watch the comments? Can you tell from the presentation of the data whether this video is popular or not?
This is the embodiment of data thinking. When making videos, you must pay more attention to specific data to know what users like and in which direction to develop.
05 Algorithmic thinking
Why the vibrato you brush is what you love to watch, this is the algorithm recommendation.
The algorithm accelerates the speed at which a person is red, so everyone may be red for 15 seconds.
Douyin allows ordinary people to make videos that are watched, and each short video means a new opportunity.
What is your favorite TikTok video?
What types of videos can you post?
How many videos have you posted?
How many views per video?
What is the specific data?
As long as you understand algorithmic thinking, you know how to move forward?
06 Game Thinking
People in the game always strive for the ranking, and the vibrato film and television editing is interrupted at a critical moment, which is game thinking.
Deliberate interruption, leaving suspense.
If you go to post a video, what content do you want to post that will attract more user attention and participation?
07 Cross-border thinking
Cross-border is to break the gap and rebuild the connection between things.
For example, many entertainment stars and sports stars are stationed in Douyin, and they bring goods with the trend, which is a kind of cross-border.
08Community Thinking
A community is a circle of people with similar characteristics or pursuits of giants, and this circle has a strong cohesive force.
Community thinking is to run this circle well and continue to monetize.
You can set up a Douyin fan group and a WeChat group to build according to your own needs.
Tips for getting fans to join the crowd:
1. Make good use of the comment area and let fans send you private messages;
2. Make good use of the background head map of the homepage;
3. Make good use of live interaction.
09 Brand thinking
What brand will you choose when you buy a car and other large items?
That's the power of branding, which allows others to remember your strengths.
The content of this chapter is mainly aimed at enterprises, but we can also amplify our personal strengths, let others remember your characteristics, and build your own personal brand.
10 iterative thinking
The world is changing every day, and innovation is needed to continue to attract users.
There are two kinds of innovation, one is disruptive and the other is iterative.
Disruptive innovation requires a lot of accumulation and investment, and iterative innovation can obtain phased results with less input, quickly seize the market, and then optimize.
The short video content released must be continuously iterated in order to attract the attention of users.
How do you feel when you see the above ten thoughts?
The secret of how to operate a good Douyin account is hidden in these ten thoughts.
Mastering and skillfully using one of these ideas can make your Douyin account get more attention and recommendations.
For each thinking, the book cites more than one case for analysis, such as the operation and gameplay of the Douyin account of Liu Yuanyuan, Tu Lei and others, which is really a super practical tool book.
It just so happened that my friend wanted to run a Douyin account, so I directly shared the book with her.
If you don't want to be addicted to douyin all the time, and you also want to rely on douyin to create your own personal IP and become a participant in the operation of douyin, then this book should not be missed.