"NIO's superb marketing methods have successfully covered up the inherent shortcomings and technical deficiencies of trams."
"Gone are the days when the so-called no anxiety extender PHEV, high-speed fuel consumption of more than 10 liters, backward technology for packaging, you can cut leeks."
"In the 300,000-level high-end new energy market, luxury brands and new forces have not solved the user's mileage anxiety, and even created new anxiety."
On March 1, at the mocha DHT-PHEV listing conference held by Weipai, Weipai CEO Li Ruifeng opened up his firepower and publicly intimidated the new forces of car manufacturing, and declared: "Weipai intelligent DHT hybrid technology is the best new energy technology in the world."
After the meeting, Li Ruifeng once again emphasized that intelligent DHT achieves the most extreme product performance with three elements of high integration, high efficiency and high performance. Compared with weilai, Xiaopeng and other products that use other technical routes, DHT hybrid can achieve suspension of "Wei Xiaoli".
The officially listed MOCHA DHT-PHEV, positioned as a medium and large SUV, has launched 2 versions with a price range of 295,000 yuan to 315,000 yuan.
According to the official introduction, mocha DHT-PHEV is equipped with the most advanced technology of the Great Wall, including intelligent DHT hybrid technology, coffee intelligence and NOH high-end intelligent driver assistance system.
Among them, DHT hybrid technology makes mocha DHT-PHEV have a 204km WLTC ultra-long pure electric endurance, with a comprehensive endurance of 1000+ kilometers.
This year, Wei Xiaoli's new car release will collectively target medium and large SUVs, including Xiaopeng G9, Ideal X01, and Weilai ES7. All three cars are the latest generation of their respective models.
Therefore, these three cars will undoubtedly be equipped with the most powerful electric drive and intelligent systems of each.
Wei brand is a high-end brand named after the surname of Great Wall Motors' chairman Wei Jianjun, and has been positioned as a high-end fuel vehicle brand before, but the overall brand development trend is high and low.
In 2021, with the independence of the tank brand, Great Wall Motors has also upgraded the Wei brand, and wei brand has been fully transformed into a high-end intelligent new energy brand, positioning a new generation of intelligent vehicles.
The first shot of Wei Pai's transformation of high-end new energy brands threatened to hang Wei Xiaoli and other new car-making forces.
Can Weipai's Mocha DHT-PHEV really hang Wei Xiaoli in battery life and intelligence?
01
Intelligent DHT hybrid technology hangs Wei Xiaoli
According to the currently public information, NIO ES7 and Xiaopeng G9 position pure electric medium and large SUVs, NIO ES7's NEDC cruising range is between 500-800 km, and Xiaopeng G9's NEDC cruising range is between 600-650 km.
The ideal X01 still features extended range, with NEDC ranges between 800 and 1000 km.
Compared with the NEDC test mode adopted by Wei Xiaoli, mocha DHT-PHEV seems to have more confidence - using a more stringent test standard WLC to measure battery life.
Official data show that the two-wheel drive long endurance version of Mocha DHT-PHEV can achieve WLTC 100 km feed fuel consumption as low as 5.55L, WLTC 204km electric endurance, and comprehensive endurance of 1000+km.
The MOCHA DHT-PHEV high-performance electric 4WD system has a maximum power of 355 kW, a maximum torque of 762 Nm and an acceleration of 4.8 seconds per 100 km/h.
From the literal mileage data, the MOCHA DHT-PHEV does have certain advantages.
In the final analysis, the great wall's strength comes from its self-developed intelligent DHT hybrid technology, that is, plug-in hybrid technology. This set of technologies enables pure electric drive, extended range electric drive and direct engine drive.
According to the lemon DHT technical information released by the Great Wall in 2020, the Mocha DHT-PHEV is equipped with the highest positioning power in the family, that is, the 1.5T engine + DHT130 high-integrated transmission + P4 motor.
In the hybrid era, Great Wall's DHT technology is undoubtedly standing at a high starting point.
02
Can the intelligent experience continue to hang?
At the press conference, Li Ruifeng mainly attacked the point of the new forces, but also did not solve the problem of user mileage anxiety, and the GREAT Wall's DHT hybrid technology can provide users with ultra-long endurance at the same time, but also can provide electric drive quality.
As an independent brand car company, Great Wall's technology accumulation in hybrid power is the core competitiveness of its transformation into a high-end new energy brand.
In terms of intelligence, Great Wall has also been adhering to the road of self-research, independently incubating the automatic driving company Mimu Zhixing, and independently developing the NOH intelligent driver assistance system in the full stack.
The intelligent driver assistance system of the MOCHA DHT-PHEV is equipped with the NOH led by TheLmed Zhixing, which is mainly benchmarked against Tesla FSD and Xiaopeng City NGP.
The NOH Driver Assistance System deeply integrates the car navigation system, HIGH-precision map and HWA high-speed driver assistance to achieve the coverage of high-precision maps on high-speed and urban expressways.
In terms of specific implementation functions, NOH can realize functions such as cornering overtaking, safe avoidance, tunnel passage, and access to high-speed ramps, and according to the navigation route set by the user, it can realize intelligent pilot assistance from point A to point B.
At the hardware level, Mocha DHT-PHEV uses Mobileye's EyeQ4 chip, as well as 5 millimeter wave radars, 12 ultrasonic radars, 4 surround view cameras, 1 perception camera and 1 hd map module.
Back to Wei Xiaoli, in the choice of autonomous driving chips, the ideal ONE and Nio ES8 chose Mobileye's EyeQ4 when they were listed in 2018.
In the three new cars to be released this year, the autopilot chip has chosen NVIDIA's strongest Computing Power Orin-X, and the sensors in addition to conventional millimeter-wave radar and cameras have also chosen to be equipped with lidar to achieve urban L2+ assisted driving.
In terms of smart cockpit, Mocha DHT-PHEV chose to carry Qualcomm's 3rd generation Snapdragon cockpit chip 8155, and some of the mainstream high-end models have chosen this chip, including Xiaopeng P5, WM W6, etc. listed last year, as well as Weilai ET7/ET5, Zhiji L7, etc. Listed this year.
In fact, in the field of intelligence, Great Wall Motors has always been a catch-up role.
Judging from the above information, mocha DHT-PHEV lags slightly behind in the choice of intelligent driving chip, but this does not mean that the actual functional experience of its NOH assisted driving system is poor.
After all, from the current development of the industry, computing power is enough, and it is also the choice of many car companies. Similarly, on the chip of the smart cockpit, mocha DHT-PHEV also chose the mainstream chip.
As the first shot of the Great Wall to launch the Wei brand to impact the high-end new energy market, mocha DHT-PHEV is not low in the level of intelligence, but it is far from surpassing.
03
Wei Pai upwards, can we achieve a new breakthrough?
Among the many brands within the Great Wall, Wei Pai's positioning and development has always been in a relatively awkward position.
It is the only high-end brand named after the chairman's surname of the Great Wall, but the overall development trend has always shown a high and low, including the initial WEY launched VV5 \VV6 \ VV7 three models, to the new brand upgrade to launch the coffee series model.
From January to October last year, Weipai's cumulative sales were only 42,012 vehicles, and the total sales in October were 5,854 vehicles, of which 1,122 were sold in the first month of the Marcheto market, and the sales of mocha were not announced.
In December, the sales data released by Weipai showed that the overall sales of Weipai reached 10,065 units, an increase of 60% month-on-month, and after the first integration of coffee products, the brand's monthly sales exceeded 10,000 units.
Among them: Macchiato DHT monthly sales increased by 66% month-on-month to 2513 units; latte DHT since its launch in mid-December, 2707 units in a single month; Mocha as the brand flagship, sales of 4845 units in December.
In the whole of 2021, Weipai's total sales will be only 58,000 units, while Geely's Lynk & Co, which is also independent and positioned as a high-end brand, has annual sales of about 144,000 SUV models.
In fact, Wei Pai has always been regarded as a breakthrough for the Great Wall to impact high-end independent brands, but whether it is WEY or Wei Pai, the development of the latter stage is obviously weak.
At present, Weipai has set its sights on hybrid technology and hopes to make a breakthrough in the high-end new energy market. Inside the Great Wall, the positioning of Wei Pai has also made a clear distinction from tanks and salons.
Facing the future, Wei brand products mainly have three categories, in addition to the coffee series that has been launched, this year will also launch fashion retro models, of which the first model has been unveiled at the Guangzhou Auto Show at the end of last year, and will launch high-end new energy MPV.
In 2022, all three categories of models will also match the long-endurance intelligent DHT models.
It is worth noting that in addition to the domestic market, in the first half of this year, Mocha will also officially land in the German market as Coffee 01.
At the same time, Weipai's first overseas experience center will also be built in Berlin, Germany, and at the Paris Motor Show in France in October this year, Weipai will bring a richer product range to Europe.
"The Heart of the Car · The connoisseur said" trailer
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