Introduction: Using the poetic event to outline the warm atmosphere of Chongyang, the central video "Echoes of the Years - 2021 Chongyang Poetry Society" uses the peak auditory feast to let the audience enjoy the autumn scene and feel the far-reaching artistic conception of ascending to the horizon.
Text | Niessing
In the process of the development of television programs, festival-themed programs have become the main types of power of each platform with special time nodes, strong traditional culture and cohesion of collective emotions. Through the creation and broadcast of festival-themed programs, major platforms focus on showing brand symbols and creating a collective memory for audiences across the country. With the change of the audience's aesthetic taste, the festival theme program is also constantly innovating, so at present, how to create a new era theme program with both aesthetics and ritual sense?
Produced by CCTV, the audiovisual new media platform of CCTV, and broadcast on the same day as CCTV Science and Education Channel, "Echoes of Time - 2021 Chongyang Poetry Society" (hereinafter referred to as "Chongyang Poetry Society") answered this question with a special grand ceremony. Not only paying attention to tradition, but also focusing on innovation, the whole program continues the feelings contained in the Chongyang Festival, and on the basis of the festival, it crosses time and space in a poetic way to show the timeless spirit of the ancestors and the unchanging spiritual core of Chinese culture.
Appeal to hearing,
Poetry in the beauty
"Being a stranger in a foreign land alone, thinking of my relatives every festive season." "On September 9, he looked at the township platform, and he sat in the guest cup of his hometown." "Drink golden flower wine together in other places, and thousands of miles and sorrows are in the sky." Since ancient times, countless literati and inkers have ascended to the heights and looked far away on the ninth day of the ninth month of the ninth lunar calendar, chanted poems, and planted zhu zhu, ascended to pray for blessings, and admired chrysanthemums in autumn have also become long-standing Chongyang customs in the precipitation of the years.
This time, the "Chongyang Poetry Society" takes the traditional Chongyang Festival of the Chinese nation as the theme, and tries to tell the strong feelings of Chinese sons and daughters and the spiritual and cultural core of filial piety and love from multiple perspectives. After determining this as a guide, "Chongyang Poetry Society" strives to continuously innovate in many aspects such as narrative angle, program content and presentation form. First of all, the program sets the general tone of presenting the audience with a "peak auditory experience" at the place of planning, and the poetry meeting form that appeals to the sense of hearing not only shows the connotations of traditional culture in a clever creative and unique way, but also has more warm power.
In the firm and resolute voice of actor Wang Chao, the original poem "Qianlang" kicked off the prelude to "Chongyang Poetry Society".
When the witty and wise "Jigong" in memory took the stage, a "Prisoner Song" infected the audience in front of the screen, And You Benchang's passionate recitation made the audience see a completely different image from "Jigong" and also felt the firm faith of the martyrs who shed their blood for the revolution; when Zhai Wanchen, a drama actor of the General Political Repertory Theatre, took the stage as a veteran, the story of "Ice Sculpture Company" of "Chosin Lake" made the red youth with the light of faith reflect the spirit of struggle in the new era...
With poetry as the main theme, "Chongyang Poetry Society" is committed to presenting an auditory image with a strong atmosphere of the times from content selection to expression form. While the program brings new audiovisual enjoyment to the audience, it is full of the warmth and beauty of the poetry friends.
Throughout the show, each recitation corresponds to a special story. Whether it is the bravery and fearlessness of "you have no clothes, and you are in the same robe with your son", or the philosophy of life of "if life deceives you, don't be sad, don't be anxious", the vivid scenes in the long river of years seem to jump on the screen through sound.
Focus on culture,
Deepen the impact of content
In 2015, the CCTV Spring Festival Gala stage sang "When You Are Old", and the deep meaning contained in the simple and unpretentious lyrics made everyone feel a thousand emotions; now, Ma Fanshu, the host of the sports channel of the general station, put on seventy years of rare old age makeup and recited "When You Are Old" again. "When you are old, you can't walk, snooze by the fire, and remember your youth", simple words, together with the innocence, self-confidence and passion of the reciters, moisten the heart in empathy.
What "Chongyang Poetry Society" presents is the goodwill that flows between generations and the national spirit that has been passed down, and it is also the cultural heritage that has lasted for thousands of years Chinese. Firm faith, pure heart, and the youth of the older generation who fought for their home and country are all more worthy of chanting.
When Huang Yongjun and Guo Hexuan recited "I Have Something to Say to Grandpa", the young volunteer soldiers' fighting spirit of not being afraid of suffering and sacrifice seemed to be in front of us, and we must not forget these "front waves" that ignited the night and went forward to succeed each other. And when the picture turns to Ju Ping's sister and children who are reciting "Young China Says", the inheritance of the home country and the expectations for the new generation are vivid at this moment.
The figures of the ancestors are frozen in a story of silent dedication, but the significance of "Chongyang Poetry Society" is far more than this.
Liu Weixiu, a 76-year-old retired Peking opera actor, has another identity, that is, a Douyin "net red" with more than 400,000 fans. When she stood on the stage in Hanfu and recited "Cai Sangzi Chongyang", like the loving grandmother in ancient paintings, she showed the arrogance of "the years have never defeated the beauty", and also explained the deeper meaning of "Chongyang".
The character image of "Wen Taiyi" is deeply rooted in the hearts of the people, Zhang Xiaolong came to the "Chongyang Poetry Society" with original poetry this time, the wonderful combination of guqin and guitar presents the charm of the fusion of tradition and modernity, coupled with the reciter's warm voice, the beauty of appealing to the auditory senses can be vividly displayed.
For festival-themed programs, it is not difficult to have hilarity and laughter, but it is not easy to leave the temperature, leave the reflection, and leave more social inspiration outside of it. At this point, this year's Chongyang Poetry Society is obviously a step further. When the golden cinnamon is wafting incense, the Chongyang Poetry Society is using poetry to capture the meaning of the sun. The gorgeous woven gold skirt, the brave Qin Jia, and the guqin tone of The Lingling let the audience touch the unchanging cultural roots in the changes of time.
innovative voice,
Find how positive value opens
There are answers to the years in poetry, and there is also a transmission of positive values.
Whether it is the "Autumn Words" and "Passing the Old Man Zhuang", which express the similarities and differences between chanting and chanting, or "No Clothes", which is dressed in armor and drums and dances; whether it is the "Prison Song" recited by "Jigong" You Benchang, or the final poem "Continuing Chinese Feelings, Committed to Patriotism", "Chongyang Poetry Society" conveys the positive values of filial piety and love for the elderly, pays tribute to the ancestors who fought bravely to defend the motherland, and also greets the happy and happy life of the family at present.
Represented by "Chongyang Poetry Society", CCTV's outstanding performance on the diversified content track in recent years has allowed the industry and the audience to see a new way to open up positive values.
Starting from the protagonist of the new era in the selection of topics, it resonates with the development of the times; pays attention to youthfulness in expression, and the narrative of flexible jumping aims at audiences of all ages; it grasps the "network sense" more accurately in communication, and helps break the circle across platforms with diversified video products. CCTV always tries to tell Chinese stories from a unique perspective, closely following the theme of the times and focusing on traditional culture, CCTV records and presents the spiritual outlook of resonating with the times in the program.
Using the modern language of new media to reinterpret classic works, the series of short video programs "Party History in Comics" touches the audience in the integration of party history narration and art classics; presents the interaction of the times in the excavation of humanistic spirit, 4K color restoration "The Eternal Radio Wave" shows the rejuvenated vitality of old movies; when the innovative main station anchor gathers to burn in the summer, "Summer of Yang Young" expands the meaning of "young"...
These programs, which are full of the connotation of the times and the connotation of traditional culture, reflect the responsibility and pattern vision of CCTV. More importantly, programs like this have further contributed to the diversified and dynamic platform tone of central video content, and these successful practices will also lead to the production of more high-quality content that is upright and innovative and has positive guidance value.