As we all know, with the outbreak of the epidemic in the Spring Festival in 2019, the domestic catering industry can be described as one of the industries most affected.
Similarly, with the gradual control of the epidemic, the catering industry is also the fastest recovery industry in various industries.
According to the data released by the National Bureau of Statistics a few days ago, in 2021, the annual revenue of the catering industry reached 4,689.5 billion yuan, an increase of 18.6% year-on-year, exceeding that of 2019.
This shows that in the normalized epidemic environment, the mainland catering industry has gone through a difficult "adaptation period" and a "counterattack period" and returned to the "growth period" before the epidemic.
Here, we can't help but ask, what is the force that makes the catering industry stop falling and rise, so as to regain a strong growth momentum?
Of course, the answer is manifold.
For example, the rugby structure of the catering industry has begun to appear, on the one hand, fast food snacks have begun to take the road of refinement along the direction of branding and capitalization; on the other hand, some "tall" catering categories have also successively played the pro-people brand to attract the attention of a wide range of consumer groups.
For example, the popularity of "dine-in" takeaway, that is, online is increasingly becoming the second growth curve of catering brands, and so on.
In short, the traditional catering industry and catering methods are getting farther and farther away from us, and a variety of catering methods and channels have become the mainstream direction of the development of the catering industry.
That being said, the problem arises.
In other words, in the traditional restaurant habits of the mainland, "wine and cuisine" have always been separated. At this time, where should "wine" go in the catering industry?
As a result, many liquor companies have set their sights on the taverns all over the motherland and seized the "highest position" of liquor in the catering industry.
So, can the seizure of the tavern bring more dividends to the liquor company?
Here, we can analyze it from three aspects and finally come up with the answer.
First of all, the catering mode of the tavern, as far as ancient times, has always existed silently, and even in the long historical accumulation, a unique set of tavern culture has long been formed.
Or in other words, the tavern has never been a high-end catering store, but since ancient times, all dynasties and generations have always had a group of people who love small wine coffins, like two or three people, and three or five people drink and talk in the environment of the tavern.
Secondly, taverns also have the nature of fast food, with the acceleration of the pace of people's lives, especially young people gather to drink, like "direct" and "fast" rhythm, taverns have increasingly become the first choice for this generation of drinking and communication.
Again, it is said that "everything can be taken out" at the moment. With the normalization of the epidemic and the rapid development of the online catering industry, taverns can also use their brand charm to open online "wine and vegetable" takeaway, and directly deliver their "wine and dishes" to consumers through takeaway.
Therefore, in the post-epidemic era, whether seizing taverns can bring more dividends to liquor companies, I think, from the above three points, we can fully draw the answer.