Although the Winter Olympics have been over for a long time, the influence of the Winter Olympics itself cannot be ignored: in addition to the wonderful competitions, a series of elegant and romantic or cute national tide images such as 24 solar terms, ice piers, and folded willow farewells have also been transmitted to all corners of the world through the stage of the Winter Olympics. If the national tide is likened to a competition, then its first half should have ended victoriously: in China, the national tide is obsessing more and more young people with unprecedented attraction; and with the Beijing Winter Olympics as a starting point, the Chinese national tide will enter its own second half: to the world. Using the more popular translation method of the Winter Olympics, this second half should be translated as "National Tide PLUS"!
As an imported product, the car has always belonged to the empowered party in the previous national tide fever - many OEMs have tried to integrate the elements of the national tide into the car before, thus becoming a unique selling point of their own models. So in the era of "national tide PLUS" that has arrived, can Chinese cars become the main force of China's national tide to the world?
The reality may be more optimistic than we think: in 2021, when the global automotive industry is facing the pain of "lack of core", China's automobile exports have shown explosive growth: the breakthrough of 2 million vehicles has doubled from the previous year, and the growth of new energy vehicles has exceeded 300%. Behind the unprecedented export data, China's automobile brand, design, manufacturing and other aspects seem to have the possibility of taking over the baton of "national tide PLUS".
Everything seemed to be waiting for an opportunity. Recently, MG MG released a new pure electric vehicle hypothetical diagram code-named "EH32". As the first "global car" in China's auto industry, the "EH32" may be hiding the password to unlock the "automotive national tide PLUS".
In the view of Zhang Liang, deputy general manager of the data business department of the Automobile Group and chief digital officer of SAIC Passenger Vehicles, the "EH32" is placed high hopes on sales, and it also shoulders the important mission of demonstrating the strength of China's automobile industry and leading the market trend to the European and even global automotive markets. He believes that MG's largest overseas capital comes from its perfect Totalsolution (all-round solution), which represents the comprehensive achievements of Chinese automobiles in terms of product strength, scientific and technological strength, cultural strength and design concept, and is also the most direct embodiment of the competitiveness of Chinese automobiles in the global market.
Perhaps, we can think of MG's Total solution as a kind of "automotive national tide PLUS" that is heading towards the world: in the past few years, the Chinese automotive industry has shown the world our strength in new energy, intelligent driving, human-computer interaction and our keen insight into the future of travel. In order to win more recognition for China, Chinese automobiles also need a solid brand foundation and a unique discourse system in the overseas first-line automobile market.
In this context, MG – a global international brand operating Chinese – is clearly the most appropriate platform for the concept of "Automotive National Wave PLUS".
On the one hand, as the birthplace of the automotive industry, Europe is still an important vane for global automotive development. Compared with the US market, the longboard of China's automobile industry in the field of pure electric and intelligent has more room to play in the European market. This also makes MG, which has a good reputation and deep brand heritage in the European market, the best channel for the entire Western market to understand the achievements of Chinese cars.
On the other hand, the core driving force of the national tide is young people. And MG is a brand that is good at dealing with young people all over the world: from the esports cockpit to the co-creation culture... MG, who dares to think and play, has begun to help Chinese and Western young people communicate in a new dimension through the unique language of "car".
Of course, all this is just a beautiful imagination of the future: although Chinese automobiles have successfully achieved curve overtaking in the new energy and intelligent markets, they have risen to the level of industrial culture, and Chinese cars have not left a distinct label at home or abroad. Perhaps the "national tide" that is going to the world can inspire and opportunity for Chinese cars, and taking over the baton "national tide PLUS" will become an important mission of Chinese cars in the next few years.