Guard the love in your heart and revitalize Chinese white tea. On February 27, 2022, the Chinese white tea character documentary "Love a Cup of White Tea with Life" national tour exhibition Xi'an stood at the premiere international cinema and achieved a complete success!
Mr. Fang Chao, Chairman of Northwest International Tea City and President of Xishang Tea Industry Culture Association, Executive Director of China International Tea Culture Research Association, Standing Director of The World Federation of Traditional Chinese Medicine Medicine Dietary Therapy Research Committee, President of Xi'an Liuru Tea Culture Research Institute, Honorary President of Shaanxi Tea Culture Research Association, Mr. Lin Zhi, guests from all walks of life, media friends and more than 100 people attended the event.
The documentary "Love a Cup of White Tea with Life" tells the story behind Pinxiang White Tea for the audience, and truly shows everyone the daily work and life of Mr. Lin Zhenchuan, chairman of Pinxiang Tea Industry, and thousands of tea farmers represented by Mr. Zhong Yitong in Fuding, the place of origin of white tea. As a child of tea farmers, Mr. Lin Zhenchuan, chairman of Pinpinxiang Tea Industry, adheres to the love in his heart, guards his original heart with "a leaf" and gives back to the society; leads Pinxiang to always practice the corporate mission of "being a good person to make tea, a cup of good tea, a happy tea farmer, a good employee, a warm customer, and contribute to the better life of more people", and boosting white tea from a nameless place to today's prosperity.
Before watching the movie, the main creative staff combined their own experiences to share the origin of film production for the on-site guests.
Pin Xiang Chairman Lin Zhenchuan - love a cup of white tea with life!
Mr. Lin Zhenchuan, Chairman of Pin xiang tea industry, shared the original intention of film production for the guests, he said: China is the hometown of tea, "good tea is grown". Therefore, it is very important to organize tea farmers to grow tea in accordance with standards and do a good job in tea garden management. Since 2018, adhering to the original intention of "a leaf is beautiful for thousands of households", Chairman Lin Zhenchuan has used the business model of the modern tea industry industrialization consortium to go deep into the white tea production area every day to guide tea farmers how to grow tea, link scattered tea farmers, control the quality of tea from the source, and help rural revitalization.
Mr. Zhong Yitong, the representative of the consortium, shared with the audience the leap in life after following Lin Dong to make tea; director Mr. Shi Qiurong shared with the audience that it was Lin Dong's heartfelt love for "a leaf" and perseverance day after day that made him want to record this in the form of camera language and present it to the audience.
Chairman Lin Zhenchuan said that he hopes that the spiritual quality of facing challenges and facing difficulties can be conveyed through the form of documentaries, and he hopes that Chinese tea people can not forget tea farmers and create beauty, so as to base themselves on China and go to the world.
After the end of the film, Mr. Fang Chao, Chairman of Northwest International Tea City and President of Xishang Tea Industry Culture Association, and Mr. Lin Zhi, Executive Director of China International Tea Culture Research Association, Executive Director of Pharmaceutical Dietary Therapy Research Professional Committee of World Federation of Traditional Chinese Medicine, President of Xi'an Liuru Tea Culture Research Institute, and Honorary President of Shaanxi Tea Culture Research Association, expressed warm congratulations on the success of the event, and delivered film-watching testimonials respectively.
Mr. Fang Chao said: Mr. Lin Zhenchuan of Pinpin Xiang Tea Industry in China's Great River and Mountain has "walked" a cup of warm tea for us with his own footprints. As a thirty-year-old tea person, Mr. Lin Zhenchuan and PinpinXiang Tea Industry can be described as the "Taidou" in the white tea industry. However, Lin Dong still spares no effort to pursue a cup of better quality tea for tea lovers across the country, and this tea spirit has brought people deep touch and made people feel the warmth from the heart. Pin Pin Xiang interprets the value of the brand and the future of Chinese white tea with actions; I hope that everyone will continue to support Pin Xiang, support the development of Chinese white tea, and love a cup of white tea with life!
Teacher Lin Zhi said: Mr. Lin Zhenchuan, chairman of Pin pin xiang tea industry, has been making tea for thirty years, founded pin xiang for 20 years, and now one foot has stepped into the new spring. "Love a cup of white tea with life" is a realistic film, from the film to see Chairman Lin Zhenchuan led the pinxiang tea industry - strong roots, bold innovation, do not forget the original heart. As the son of a tea farmer, Chairman Lin Zhenchuan has perfectly maintained his traditional nature. To do a good job in Chinese tea, it needs to be step by step; Chinese tea needs to go to the world, and it needs the overall development of tea culture, tea industry, and tea technology. Tea culture is the first, and the cultural innovation of Pin pin xiang this time is refreshing. In Fuding, the origin of white tea, there are very few sunny days, but the good growth of white tea is inseparable from the illumination of the light source. Pin Pin Xiang cooperated with Professor Jin of Fujian Agriculture and Forestry University to develop an LED light source withering production line in a few years, withering all day long, realizing the scientific and technological innovation of the white tea industry. Chairman Lin Zhenchuan has been focusing on his original intention for twenty years, doing a good job in white tea, doing a good job in the quality of Fuding white tea, making the brand brighter, and establishing the banner of China's leading white tea brand. After the speech, I shared a small poem for the tea friends and audiences present: spring has the beauty of spring, a peach blossom sends away the cold of winter, a bud of young leaves dyes the embrace of the earth, a drop of spring rain is better than a pot of fine wine, easily drunk me; a frog sound, racing through a symphony, creating the pride of life. Spring is really beautiful, blow up the piccolo, let the mood fly in the blue sky, make a cup of white tea, embrace the spring with joy, blow the first piccolo, invite bees and butterflies to dance with, raise a few pots of orchids, and listen to its laughter in the night dream. Spring is really beautiful, and white tea is even better! Won the applause of the field.
Subsequently, the guests and the main creators had a positive question interaction.
Chairman Lin Zhenchuan answered the original intention and significance of the establishment of the modern tea industry industrialization consortium for the guests, and interpreted the norms of planting and production and the standards of the management of the consortium tea gardens. He said: Without standards, it is impossible to form cognition. The premise of standardization must be to achieve the intensification of tea gardens. The modern tea industry industrialization consortium links scattered tea farmers and tea gardens, subsidizes and distributes white tea pest-proof biological agents and organic fertilizers every year, organizes tea farmers to conduct training on a regular basis, and changes the thinking of tea farmers from the source. For tea green, Pinpinxiang tea industry implements layer by layer quality control - ecological tea garden provides high-quality tea raw materials, inherits the "opening and closing fine" intangible cultural heritage process and the first LED light source withering production line, and automatic white tea refining assembly line for processing. More than 100 patents escort the quality of tea. In recent years, the team has continuously exerted the social responsibility of Lin Zhenchuan's national skill master studio "passing on the help" and helping the members of the consortium with heart. Let the tea farmers really change their fate through "a leaf", so that the cup of white tea really has the value of "drinkable, sendable, and hidden". Leading enterprises - consortium representatives - tea farmers three-level linkage, responsibility sharing, benefit sharing, common payment, shared destiny. In the past 30 years since its establishment, Pinpinxiang has always adhered to the 32-character quality policy of "customer-driven, pursuit of excellence; mindful leadership, teamwork; system management, continuous improvement; adherence to standards, ingenuity to make tea", which will continuously spread the consortium model and let more people be beautiful because of a cup of white tea.
The Chinese white tea character documentary "Love a Cup of White Tea with Life" national tour screening Xi'an stood in the applause of the guests on the spot. In the coming week, Pin Pin Xiang will successively carry out documentary touring ceremonies in Zhengzhou (March 1), Shanghai (March 3), Ningbo (March 5), Fuzhou (March 6) and other places to show the humanistic style of Fuding White Tea for the people of the whole country, and show the spiritual feelings of Mr. Lin Zhenchuan, Chairman of Pin Xiang, who has always adhered to his love in his heart and led countless tea farmers to work tirelessly for the cause of white tea.
Xi'an is a "World Historical City" identified by UNESCO in 1981, the ancient capital of the 13th Dynasty, the starting point of the Silk Road, and one of the most important markets for the tea industry in the northwest region. Li Ruijun, general manager of The Xi'an Operation Center of Pin Xiang Tea Industry, has achieved brilliant and dazzling results after joining Pin Xiang in 2012! She keeps up with the development of the company and continuously strengthens the professionalism of the store staff. While strictly controlling the market price and quality of products, we have established a sound sales system, actively launched a number of market activities and publicized the brand multimedia matrix, realizing the transformation from operating a single store to operating a city. As of 2021, Pin xiang tea industry has opened 19 stores and 19 counters in Xi'an. General Manager Li Ruijun said that in the future, we will continue to uphold the core values of "focusing on pragmatism, upward goodness, and sharing destiny", and work together with people from all walks of life to make China's white tea cause better and better under the leadership of Pinxiang leading enterprises, so that more people will fall in love with white tea, pinxiang, and fragrant northwest!
Without forgetting the original intention, Pin Xiang Xi'an Market will continue to improve and upgrade under the leadership of the head office, bringing more high-quality tea and a richer white tea tasting experience to the majority of tea friends. Practice the corporate mission of "being a good person to make a good tea, a good cup of tea, a happy tea farmer, a good employee, a warm customer, and contribute to a better life for more people", and bring beauty to thousands of households!