He is Xia Huo, who has a strong personality and has been tempered and finally grown into an "ace trumpeter" in "The Trumpeter in Place"; he is the introverted and stoic Chen Shen in "Sparrow"; he is Gu Yaodong, a newcomer policeman in "Hidden and Great" who has the dream of "upholding justice and protecting the people"... He is a well-known actor - Li Yifeng. A few days ago, he has a new identity - Wang Li Security brand image spokesperson.
As a powerful faction with both "appearance" and "acting skills", Li Yifeng has completed the transformation through film and television dramas such as "Animal World", "Hidden and Great", and "Trumpeter in Place", and has become a rare dazzling star in the entertainment industry with a film box office of over 100 million, TV series ratings and solid reputation. In particular, in his acting experience of constantly breaking through himself, he has created vivid and vivid positive roles, conveying positive energy and winning countless fans.
Wang Yuebin (left), chairman of Wang Li Security, signed a contract with Li Yifeng (right) on behalf of Wang Li Security
As the first listed enterprise in the country, the door, lock state, the Ministry of Public Security double standards formulating unit, Wang Li is also a star in the field of security, also in the innovation breakthrough performance, leading the high-quality development of the door lock industry. Its products have won the Red Dot Supreme Award and IF Design Award, high-tech enterprises, Gold Medal of China Hardware Products International Industrial Design Competition and other honors. And for 8 consecutive years, it has become the preferred supplier of China's top 500 real estate development enterprises, with a wide range of brand influence. The two hold hands, which can be described as complementary.
"For Wang Li, today is a new milestone." Wang Yuebin, chairman of Wang Li Security, said that the formal signing of the contract with Li Yifeng marks that Wang Li has taken a new step on the road of brand modernization construction of "endorsing famous products with celebrities and empowering famous enterprises with celebrities", and driving into the fast lane of global brand strategy.
It is reported that at the same time as the official announcement of the signing of Li Yifeng, Wang Li released the latest product - remote sensing visual anti-theft smart lock, with the world's first black technology, redefining consumers' traditional cognition of "smart lock". "Remote sensing" smart lock, with "active intelligence" instead of "passive identification", with "remote sensing unlock" instead of "cumbersome operation", with "the best technology and the best user experience", to present consumers with a new experience of "a new generation of smart lock". At the global conference of remote sensing visual anti-theft smart lock, Wang Li Security announced that it plans to use 5 years to eliminate the existing traditional smart lock, lead the industry and consumer end of the full line of upgrading, and open a new era of "remote sensing" smart lock. After signing the contract, Wang Li will pass on the brand temperature of "'easy' choice, lifelong waiting" through Li Yifeng's sunny and positive image, and with the blessing of celebrity traffic, further enhance the new cognition of his brand and category on the consumer side, especially in the younger generation of consumer groups, and promote the acceleration of the goal.
In fact, Wang Li and Li Yifeng together want to show consumers not only the "black technology" of the smart lock category, but also the unlimited imagination of the future of smart homes. With the signing of the spokesperson, the release of new products synchronously, Wang Li Security covers an area of 200,000 square meters, known as the 5G "future factory" of the Changtian intelligent manufacturing base also announced the official operation, to smart door locks, intelligent access control and intelligent security as the core competitiveness of the smart home strategic layout has been fully launched, in the future, Wang Li will work with Li Yifeng to present more inspiration for the "future smart life", bringing unlimited possibilities for a better life.
Image source: Provided by the enterprise