What polyurethane condoms are may not be too well understood, but when it comes to 001, most old drivers should have understood it. At present, although there are many domestic condom brands and types, the highest unit price is still Okamoto or Sagami's 001 products. The regular price is 20 yuan / piece. Because of their high prices, these two 001 models are also known as luxury goods in the condom industry.
Well, here's the problem. Do you know what year these two products were developed by the Japanese?
The answer is 1998.
What year was the first polyurethane condom successfully developed in China?
2016！
It took us eighteen years to develop a mass-produced preparation process for polyurethane condoms and catch up with the Japanese.
The first company in China to develop polyurethane condoms is called Lanzhou Ketian, and the name of the 001 they produce is Zhongchuan.
In May 2017, when Zhongchuan 001 was launched, there was an uproar in the industry, and the news that the domestic manufacturing industry broke the monopoly of Japanese enterprises was very happy, lanzhou Ketian was in the limelight for a while, but unfortunately good products may not have a good market response.
It's too hard for a brand new brand to make a difference in the Red Sea.
Seeing that marketing expenses were spent in large sums, but it was difficult to splash a few drops of water in the market, Nakagawa finally recognized the reality and signed an agreement with Landmark Health in October 2017, promising to reach sales of HK$700 million within two years, when Huaxia Health would acquire 84.1% of Ketian's shares for HK$413 million.
Unfortunately, the agreement was terminated in July 2018 after less than a year.
The declining Nakagawa turned to OEM products for major domestic brands, including not only first-line brands such as Durex, but also emerging brands like Elephant.
In the two years of Zhongchuan's hesitation, Guilin Hengbao and Zhejiang Qiangruibo have also developed a mass production preparation process for polyurethane condoms.
Among them, Qiang Ruibo became the OEM of Jasper, and Guilin Hengbao launched its own product of Belile 001.
The original advantage of a thriving is no longer there, and a hundred flowers have been competing in the domestic market.
Such a market situation, Ketian deeply felt powerless, and finally agreed to Durex's acquisition in 2021.
In June 2021, the commissioning ceremony of Reckitt Benckiser Lanzhou and the launch of Reckitt Benckiser's acquisition of Ketian polyurethane condoms were held in Lanzhou. Reckitt Benckiser Greater China CEO, Durex China CEO, Chairman of Waterborne Ketian, and the main leaders of Lanzhou Municipal Government and Lanzhou New District attended the conference. Nakagawa, a domestic brand that once exploded in the industry, completely withdrew from the condom industry. Durex 001 shot the front wave, and the newly emerging polyurethane condom counterattack in China was intercepted by the British.
Fortunately, 2021 is not all bad news.
Affected by the pace of industry giant Reckitt Benckiser, in the same month, Guilin Hengbao also received a capital injection of 100 million yuan from Shenzhen Venture Capital, providing sufficient financial guarantee for its expansion of production scale.
Nakagawa fell, but domestic polyurethane still insisted.