Since 2021, digital collections have swept the global network and become a hot topic, and groups of pioneers who keep up with the trend of the times are scrambling to buy and own digital assets, from art to music to the entire virtual world, digital collections have every chance to become the "detonator" of another era node.
In China, many technology giants have entered the game, Alipay, Tencent, JD.com, NetEase have launched their own digital collection distribution platforms, each platform also has its own unique focus, if we want to participate in the boom of digital collections, we need to find the right distribution platform.
So when choosing a domestic digital collection distribution platform, what factors should we pay attention to? Which distribution platforms are more noteworthy? This article will focus more on the digital collection distribution platforms under the Alliance Chain, including Whale Detective, Phantom Core, Lingxian, Baidu Super Chain Digital Collection Platform, and NetEase Planet Digital Collection.
Why choose these platforms?
To look at the platform, first look at the chain. Reliable blockchain technology is the basis of digital collections, and the same digital collection will have different ways of playing on different blockchains.
In the past six months, there are many digital collection platforms that have emerged in China, some platforms issue digital collections on their own blockchains, and some are grafted on other people's blockchains. For example, Tencent, it built Tencent to the letter chain, launched the digital collection platform "magic core" on the letter chain, and then issued the digital collection, it not only built the infrastructure, looked for the platform traffic, but also built the content ecology, from the construction of the district chain, to the construction of the private domain, to the issuance of digital collections, all the systems are in the same vein, its collection will have a lot of different ways to play, not only art collections, but also for user operations, and even brand marketing; and focus on the collection design of the platform, its underlying architecture, The traffic pool needs to use partners, although it also distributes collections on zhixin chain, but it is bound to constantly adapt to the strategic adjustment of Tencent zhixin chain, and it will need a certain period of buffering. One can lead the pace of development on its own, and one needs to constantly adapt.
Therefore, we have reason to believe that these alliance chains' own digital collection platforms will certainly be more worthy of attention and expectation.
The most noteworthy digital collection distribution platform in China
(In no particular order)
1. Whale Detective
The "Whale Detective" APP is a digital collection platform under the Ali Ant Chain and belongs to the Alliance Chain. The previous life is "Ali ant fan grain", with Alipay as the drainage entrance, its user base is relatively large, the price of digital collections is relatively cheap, and the collection at this stage mainly focuses on "national cultural IP", including aerospace, cultural tourism, sports, original art, antiques, etc.
Image source: Whale Detective Mini Program
On November 9, 2021, in cooperation with China Aerospace Cultural and Creative, the digital collection of "Shenzhou No. 5 Digital Spacecraft" was released, with a basic price of 19.9 yuan / piece, and a limited edition of 10,000 pieces.
On December 23, 2021, the digital collection of "Asian Games Journey Key" was released, with a basic list price of 19.9 yuan per copy and a limited edition of 10,000 copies.
On December 28, 2021, the CCTV animation national comic classic "Tang Monk | Sun Wukong | Pig Eight Precepts | Sand Monk" digital collection was released, with a basic price of 19.9 yuan / copy, and each character was limited to 10,000 copies.
On January 13, 2022, the "One Day in Litang" series of digital collections was released, with a basic list price of 16.9 yuan / copy, a total of 6 models, each limited to 10,000 copies.
Since January 20, 2022, it has cooperated with a number of well-known domestic museums to launch a series of antique digital collections, such as "Copper Galloping Horse", "Human Head Snake Body Jade Ornament", "Eastern Han Pottery Dog", etc., each with a basic price of 19.9 yuan / piece, limited to 10,000 copies.
At present, the "Whale Detective" platform does not support the transfer or transaction of digital collections in any way, and the holder can only collect and appreciate, show it to friends, and can transfer it to Alipay friends after holding it for 180 days, and the secondary transfer needs to hold the collection for 2 years.
2. Phantom nuclei
The "Magic Core" APP is a digital collection platform under Tencent's Letter Chain, which belongs to the Alliance Chain. The digital collections issued by the platform are more expensive and small, and it is more difficult to buy them. At this stage, the collection mainly focuses on popular IP and brand activities, its form includes "video, audio, image, 3D model..."; at the same time, the digital collection has a variety of ways to obtain, in addition to purchase restrictions, including public welfare exchange, event lottery, topic gift, answer to the question, etc., very malleable and imaginative space of brand marketing.
Image source: Phantom Core APP
On November 5, 2021, the digital collection of the theme of "Under One Person" was released, with a basic price of 98 yuan / piece, a total of 6 models, each limited to 1000 pieces.
On November 25, 2021, the public welfare collection of dream digital paintings of "Books And Fragrances Build Dreams, Children's Painting West Mouth" was released, with a limited edition of 1020 pieces, of which 1,000 pieces were jointly with Tencent's social e-commerce "Little Goose Spelling", which was donated by purchasing "Helping Farmers Lucky Bags", and the remaining 20 pieces will be sent in follow-up public welfare activities.
On December 28, 2021, together with SAIC Audi, we jointly created the world's first user-created digital model collection of SAIC Audi, limited to 500 pieces, and sent them out in the form of public welfare answers.
On January 19, 2022, in cooperation with Yili, the "Yili Champion Shine 2022" digital collection was released, limited to 2039 pieces, which were drawn free of charge through the event.
On January 23, 2022, Dunhuang Cultural creation jointly launched five "Millennium Colorful Digital Murals" digital murals, with a basic price of 118 yuan per piece, and a limited edition of 1600 pieces each.
On the magic core platform, the number of digital collections is relatively scarce, and the holder can only collect and display, and after purchase, they do not enjoy copyright, cannot be used for commercial purposes, cannot be traded, and cannot be given away.
3. Spirit rare
"Lingxian" is a digital collection platform under the Jingdong Zhizhen chain, which belongs to the alliance chain, and the entrance is the Jingdong APP, and the search for "Lingxian" in the Jingdong APP. At present, the number of collections issued by the platform is not much, it is still in its infancy, and only one digital collection is displayed in the "Lingxian", "Mountain and Sea Magical Animals - Dragon Horse", with a basic price of 15.8 yuan / copy, limited to 1999 copies.
Image source: Lingxian Mini Program
However, on December 17, 2021, Lingxian also implemented the Jingdong mascot JOY & DOGA series of digital collections, with a basic price of 9.9 yuan / piece limited to 2,000 pieces.
On December 21, 2021, the digital collection of "Four Talented Female Tooth Carvings" was launched, and the basic price was 19.9 yuan / piece.
As an important innovation fulcrum of the Jingdong platform, "Lingxian" is still in the storage period, and the number of digital collections is small, which can be said to be low frequency and low price, based on the strong strength of the Jingdong platform, the future is still worth looking forward to.
On the Lingxian platform, the holders of digital collections can only collect and display, do not enjoy copyright, cannot be traded, and cannot be gifted.
4. Baidu Super Chain Digital Collection Platform
The "Baidu Super Chain Digital Collection" platform belongs to the alliance chain, and the entrance is Baidu APP, and the search for the "Baidu Super Chain Digital Collection" Mini Program is searched. The platform was launched on January 21, 2022, after successively launching the digital collections of the museum series "Thousand Hands Guanyin", the collector's edition of the Temple of Heaven Rui Beast, and the New Year Good Luck Tiger series, it also created the "Ice and Snow Overflow" and "Nongyin Kangxiang" series of collections with the art master Han Meilin, which are free to collect or exchange for activities, and the number of distributions is unknown.
Image source: Baidu Super Chain Mini Program
Baidu's digital collection platform is still in the exploration stage, the collection content is mainly "solar terms, major activity hotspots", gradually cutting into the market, the holder can only display the collection, can not be traded, can not be gifted.
Although Ren is in the exploration stage, when Baidu's metaverse project "Xilang" gradually grows, Baidu's digital collection will undoubtedly have the best application scenario, and the interaction between digital collection and metaverse will burst out of endless imagination.
5. NetEase Planet Digital Collection
"NetEase Planet Digital Collection" is a digital collection platform under the NetEase blockchain, and it is also an alliance chain, and the entrance is the NetEase Planet APP. At present, the platform has launched 18 different types of digital collections, mainly involving "news, personal cultural creation, music, games", but can not be obtained through the purchase method, can only be verified by the platform to redeem.
Image source: NetEase Planet APP
From the perspective of its business plan path, although NetEase Planet does not currently cut the consumer market directly like "whale exploration and magic core", it will be more inclined to cut into the marketing end in the future, provide product marketing and user management for different brands with a complete set of brand solutions, starting from content marketing, providing more extension possibilities for brand marketing, commodity delivery, and fan operation, and exploring some new marketing incremental markets.
In the management of NetEase Planet digital collections, the excellent co-creation cases of the nine NetEase X brands in 2021 have been transformed into perceptible and collectible brand 3D digital collections, such as the Red Dolphin Samurai who cooperates with Hewei, the Jiyun Buff can that cooperates with Wang Laoji, and so on.
The digital collections that consumers can currently directly obtain, only from January 27, 2022, the digital collections of "New Year's Special Edition Songs "Astral Radiance", "Fireworks Qi Chunhua" and "Spring Breeze Floating Ruiqi" have been launched successively, and they are also the first batch of AI music digital collections in China, and the three song collections are limited to 18888 copies, 68888 copies, 88888 copies, which are given away for free, on a first-come, first-served basis. Collections can only be collected and viewed, and cannot be given away or traded.
Therefore, we see that these five digital collection platforms gradually derived from the alliance chain, their perspective of entering the market is not the same, no one is dominant, everyone is exploring, but from these current conditions we can imagine that the future domestic digital collection market will be a very grand idea, digital collection is not only art collection, transaction purchase, but also can effectively increase the dimension of corporate products, brand marketing dimension, it will have a lot of play, and the application of different scenarios, This will undoubtedly be a new wave of wind for the consumer market.
Of course, in the main digital collection platform of "building a content ecology", there are also very things to look forward to. For example, the "Dong Yi YuanDian" of the first national defense-themed digital collection "Stars Accompany Me to Guard the Border" jointly issued by China Qunwang; on February 2, it cooperated with BlueFocus to sell the only art of the "Dynamic Su Xiaomei Digital Collection" in the form of a blind box; and even at the end of 2021, Xinhua News Agency also released China's first set of "News Digital Collections" on Tencent Zhixin Chain, which have brought many surprises to this era, and the market believes that the builders of these content ecologies are worth looking forward to.
Source: NFT: The Virtual World Commodity Circulation Mechanism Behind Digital Collections
Although China's digital collection market has just started, the heat is already very high, and each alliance chain has its own unique advantages. At present, the biggest challenge facing the market is the "insufficient integration effect", each digital collection platform is too independent, only in the respective alliance chain of issuance, transaction of digital collections, and even a lot of collection information only known to users inside the platform, a large amount of time, traffic, resources have not been better utilized. For the sustainable development of the digital collection market, a reliable secondary market is needed to unify the management of all digital collections to ensure the circulation and correct guidance of digital collections in the domestic market.
In December 2021, the state became the Hainan International Cultural and Art Trading Center (Haiwen Jiaotong), the only joint-stock enterprise in China with online and offline art trading qualifications, which can actively promote the development of China's digital collections in the secondary market, which is undoubtedly good for the market, and I believe that there will be more good news in the future. At that time, the domestic hundred chains will be launched together, and the digital collection will also enter a new milestone.
For brand marketing, the digital collection platform is not only a place to buy and trade, but also a popular carrier for brands to show themselves and plant grass and break circles, its imagination space is infinitely huge, but it is still that sentence, "to choose the platform, first look at the chain", find the alliance chain of the right brand, in order to open the infinite imagination of marketing.