Chow Tai Fook, Chow Tai Sang, Chow Sang Sang, Saturday Fook. Presumably, everyone has heard a little about these brands, but most people may be confused about the relationship between them like the previous editors. Why are they all surnamed Zhou, is it pure coincidence, or is it a follow-up? What kind of love and hatred or past and present lives are there between them?
Today, I would like to invite you to follow the editor into the story behind it - why are you all surnamed Zhou...
First of all, let's take a look at the birth time of these jewelry brands:
In 1929, Chow Tai Fook's first gold shop was founded in Hongde Road, Henan, Guangzhou, mainly dealing in traditional gold jewelry. In 1931, in order to escape the war, "Chow Tai Fook" moved to Macau. Later, the son-in-law of founder Chow Tr yuen, Zheng Yutong, drove "Chow Tai Fook" to Hong Kong, and vigorously promoted the 9999 gold (gold content 99.99%), thus the good reputation and brand effect of "Chow Tai Fook" were gradually established, and developed into a century-old enterprise in the gold jewelry industry.
In 1934, the first Zhou Sheng opened in Guangdong Province, which means "the cycle repeats, life goes on and on".
In 1966, the overseas Chow family founded "Ganglong Foreign Firm" in Hong Kong, operating jewelry wholesale, and in the 1990s, it established a joint venture with the "Chow Heda" company to establish Chow Tai Sang Jewelry Co., Ltd.
In 2004, Hong Kong Saturday Fook Jewelry International Group Co., Ltd. was established in Hong Kong, specializing in the design, production and operation of diamond setting, gold, platinum, K gold, jadeite and other jewelry.
Let's further analyze their relationship:
First of all, Chow Sang Sang and Chow Tai Fook are both famous jewelry brands in Hong Kong, but the two have nothing to do with each other. Not because the same name is a brother or relative. The business philosophy of the two companies is also different.
1. The founder of Chow Tai Fook Enterprise, Zheng Yutong, was originally an apprentice in the gold shop opened by zhou Zhiyuan in the same township, and later because of his outstanding performance, he was deeply appreciated by the proprietor, and was selected as the son-in-law of chenglong, and married Zhou Zhiyuan's daughter Zhou Cuiying, and later founded Chow Tai Fook and carried forward the enterprise. Today, Chow Tai Fook has total assets worth more than US$5 billion and operates operations around the world, employing approximately 80,000 people. Chow Tai Fook Gold Shop Limited has been the first in the market for many years in the jewellery industry in Hong Kong and China.
2. Zhou Shengsheng was founded in 1938, formerly known as Shengsheng Gold Shop, founded by Mr. Zhou Shaoming and his Kunzhong in 1934 at the expense of their father Mr. Zhou Fangpu, and opened in Guangzhou City. The name of the store is Zhou Shengsheng, which is based on its endless meaning, and its brand is extremely well-known in Hong Kong and has also been listed in the mainland. Its products are unique in their craftsmanship in diamond-set jewelry.
3. Chow Tai Sang is a Shenzhen Benz brand, and it is said that its predecessor "Ganglong Foreign Firm" was founded in Shenzhen in 1966 by overseas Chinese, and Zhou Zongwen was registered in Shenzhen in 1999. After being rated as a Famous Brand in China, the joining speed is very hot, and the style is more popular. But whether its name is whether there are cottages Chow Tai Fook and Zhou Shengsheng, we have no way of knowing.
4. Zhihu netizen @ Ge Jian shared: "Saturday Fu is also a long-established hong Kong brand established in 1968, its founder Zhou Yue is also from Guangdong, because of the sixth rank, its company was named "Saturday Silver Building", and later in 2004, the company changed its name to Saturday Fu. ”
But the Daily Economic News investigation found that "Saturday Fu Jewelry's claim on its official website that it was founded in the "early 18th century" is also a lie, and the real year should be 2004, almost 300 years apart." "The two statements are difficult to verify, and they can only be listed here for the reader to distinguish for himself.
Unlike Chow Tai Fook, the boss of Chow Fook is not surnamed Zhou, but was founded by a pair of brothers surnamed Li, Li Weizhu and Li Weipeng. According to Saturday Fu's prospectus, the two jointly held 94.58%. In addition, from the perspective of the founding time, the so-called historical Saturday Fu was actually established in 2004.
In 2002, Li Weizhu founded a jewelry inlaid factory in Shuibei Village, Luohu District, Shenzhen, and obtained the first pot of gold by supplying jewelry manufacturers.
In 2004, Li Weipeng and his partner Chen Chuangjin each contributed 500,000 yuan and divided the equity equally, and founded Saturday Fu in the Shenzhen Shuibei Jewelry Concentration Area. That is to say, until now, Saturday Fu is only 17 years old, but Saturday Fu once wrote on the group profile on the official website that "the group was founded in the early eighteenth century", which is nearly 300 years different from its real year of establishment.
And the first Saturday Fu, not called "Saturday Fu" but called "Zhou Tianfu", after that, another listed jewelry brand in Hong Kong "Luk Fook Jewelry" entered the mainland market, do not know whether it is affected by it, in 2012, Zhou Tianfu changed its name to "Saturday Fu", after the name change, the company directly rubbed the popularity of two brands.
It is understood that Saturday Fu has been appearing as a "well-known brand in Hong Kong" at the initial promotion, in an attempt to give consumers the illusion of high-end brands entering the mainland market. However, the truth is that it was not until November 10, 2016, that Fook's first store in Hong Kong officially opened. The location of its stores is also delicate – at 581 to 581A Nathan Road in Mong Kok, the rent is as high as HK$450,000, which translates to about 383,500 yuan. Opposite the Saturday Fook store, it is the Chow Tai Fook flagship store.
It is reported that Li Weizhu graduated from a university in Guangdong majoring in marketing, and perhaps because of this, the Li brothers can understand the way of marketing. Although "Saturday Fook" emphasized that there were individual overlapping words between it and the company's business name, such as "Chow Tai Fook", "Chow Sang Sheng", "Chow Tai Sang", etc., there were no litigation or arbitration disputes due to the use of trademarks, trade names or brand counterfeiting, but it is interesting that "Saturday Fook" had sued "Chow Pak Fook", which had infringed its own brand twice, while the defendant countered that "Chow Tai Fook" itself was a copycat version of "Chow Tai Fook" and "Rok Fook".
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