When it comes to SAIC Volkswagen, everyone is familiar with it. As a strong joint venture car company, SAIC Volkswagen has a pivotal position in the domestic passenger car market and has a good sales performance. In 2021, SAIC Volkswagen's Volkswagen brand won the first place in domestic single brand sales with the result of retail 1342788 vehicles. In January 2022, the SAIC Volkswagen brand continued to rank first in the domestic single brand sales list with the achievement of retail 130001 vehicles, including a credit to Volkswagen New Energy.
According to the data of the Association, new energy sales in January 2022 soared by 132% year-on-year. The Volkswagen brand of SAIC Volkswagen can achieve such excellent results, and the outstanding contribution of the Volkswagen new energy ID. family is also inseparable. Saic-Volkswagen's ID family continued to climb sales in January, with the ID.4 X, the main model, trading at 3,295 units in a single month, up 37% month-on-month. So today we will interpret how the Volkswagen New Energy ID. family has been successful.
Product power is king, and every car is exquisitely crafted
The car is used to use in the end, so the level of product power not only determines whether the user will choose you, but also directly affects the user's later experience. SAIC Volkswagen, which has been deeply involved in the domestic market for many years, naturally knows this well. So in every model of SAIC-Volkswagen New Energy, we have seen excellent product power.
For example, nowadays young users attach importance to the sense of atmosphere and design of the interior, that ID. family products work the interior design to cater to the tastes of users; users pursue intelligent configuration, and SAIC Volkswagen New Energy also does not skimp on all the arrangements. Suspension large screen, MOS intelligent network system, ACC adaptive cruise, lane keeping assistance, active braking and other intelligent driving assistance systems are readily available.
In addition, products such as ID.6 X, which are mainly for the new energy travel needs of large families, SAIC Volkswagen New Energy has also made special designs for user needs in terms of interior space and ride experience under the premise of doing a good job in intelligent configuration and driver assistance configuration. For large families, driving with id.6 X is a very comfortable and comfortable new experience!
Marketing plays a new trick, and users communicate at zero distance
As a new energy brand, SAIC Daxin Energy has also made some new attempts in the marketing of the ID. family. The title of the young people like the King of Glory Tournament, inviting KPL professional players and SAIC Volkswagen employees to fly together, cooperating with Pokémon popular characters, and co-signing with anime IP, all of which make the ID. family deeply rooted in the hearts of the people. SAIC Volkswagen New Energy has also narrowed the distance with users and embarked on a unique creative marketing road.
During various festivals, SAIC Volkswagen New Energy will also launch a series of targeted marketing activities to keep up with the hot spots of the festival and enhance product awareness and sales. For example, during the Spring Festival of the Year of the Tiger this year, SAIC Volkswagen launched the "10 billion red envelope super energy" activity. Consumers can receive up to 1288 yuan of car purchase coupons and 1000 yuan of renewal coupons. Who wouldn't want such a Big Red Envelope for the New Year?!
Adhering to the quality of Ashkenazi craftsmanship, the future of the ID. family can be expected
Unlike some new car-making forces in the market, the SAIC Volkswagen New Energy ID. family inherits the ashkenazi craftsmanship quality that SAIC Volkswagen has adhered to for many years. Each car comes from the strict German production system, coupled with the completion of the 17 billion yuan new energy automobile factory, I believe that there will be a higher guarantee in terms of product quality.
Looking back, it should be said that SAIC Volkswagen New Energy has found a correct development path. Looking to the future, SAIC Volkswagen New Energy is a thoroughfare. The spring of 2022 has arrived, and "the plan of the year lies in the spring". The SAIC Volkswagen new energy family made a good start in January, and I believe that this year it will continue to show its grand plans.