Source: People's Daily
During the Beijing Winter Olympics, the main media center held a collective interview activity, and the audience took a selfie with the mascot of the Beijing 2022 Winter Olympics, "Ice Pier". Photo by Ju Huanzong, Xinhua News Agency
"Thank you!" USA Today reporter Lori used the newly learned Chinese to thank the staff of the main media center of the Beijing Winter Olympics. Lowry, who participated in the Olympic Games interview report for the first time, encountered problems in interview appointments and equipment commissioning, and the staff helped him solve them smoothly in time. After the winter Olympics report, he deliberately found the staff to send small gifts to express his gratitude.
The wonderful story of the Beijing Winter Olympics stirred people's hearts and attracted countless attention from all over the world. The news media is like a bridge and a window, allowing the world to understand the Winter Olympics and perceive China. In the context of epidemic prevention and control, the importance of media communication is more prominent. Following the requirements of "simple, safe and wonderful", according to the rules of news and combined with the actual situation, the Beijing Winter Olympic Organizing Committee has created a set of high-level media service guarantee system that meets the Olympic standards, so that media reporters from all over the world can successfully complete the work, comprehensively, three-dimensionally and vividly spread the Beijing Winter Olympics to the world, and present a "truly unparalleled Winter Olympics" to the world.
Faster and more convenient to achieve professional protection
The main media center is the "Winter Olympic House" for journalists from all over the world. Proceeding from the requirements of simple hosting, the main media center of the Beijing Winter Olympic Games will merge the main news center and the international broadcasting center into one, further intensify the space, improve the operational efficiency and service level, and create a more convenient and efficient working environment for all journalists. On January 24, the Main Media Center entered a 24-hour operation. By the end of the Winter Olympics, the Beijing Winter Olympic Organizing Committee had organized 15 press conferences and more than 20 media briefings, attracting more than 2,000 reporters.
"We do our best to help every media reporter, accompany everyone to interview, record and disseminate this Olympic event." Zhao Weidong, spokesman for the Beijing Winter Olympics Organizing Committee, said. From first-class hardware facilities, advanced technology and information systems, to convenient transportation services and thoughtful accommodation arrangements, the Beijing Winter Olympics provided scientific and professional services for media reporters.
Thinking about what the media thinks and carefully understanding the interview needs, the Beijing Winter Olympic Organizing Committee organized 14 collective interviews according to this, covering the design concept of ice piers, field interviews in Beijing Winter Olympic Village, and how the National Speed Skating Hall creates the "fastest ice", which has been widely praised. In addition, it also created convenient conditions for AFP, BBC and other media to interview Yan Jiarong, spokesman of the Beijing Winter Olympic Organizing Committee, Yu Hong, minister of the Ministry of Technology, Yang Yang, chairman of the Athletes' Committee, and others, to tell the story of China's preparations for the Beijing Winter Olympics and show the hospitality of the Chinese people.
The winter Olympics coverage is racing against the clock, and the word "fast" is the head of the media service. The Olympic Information Service System summarizes and updates all information in real time. No matter which venue you are in, you can see all the press conferences live. The news service desk operates 24 hours a day, and during the event, the news interview team of the Beijing Winter Olympics Organizing Committee provided information and news services to more than 20,000 reporters, so as to achieve immediate response and full coverage.
Technology is a distinctive feature of the Beijing Winter Olympics, and it has also provided strong support for media coverage, showing a new effect. From the main media center to the various competition venues, the 5G signal is fully covered. Sitting in the media press seat, the public signal of the venue is clearly presented on the desktop high-definition digital display screen, helping the reporter to capture more details of the event. Advanced digital technology supports photojournalists to shoot and pass on, allowing the world to see the wonderful moments of the Beijing Winter Olympics at the same time.
Finer and warmer reflects thoughtful service
Epidemic prevention and control is a top priority for media services. Combined with the valuable experience accumulated in the mainland's anti-epidemic work, the Beijing Winter Olympics Organizing Committee has continuously checked and filled in the gaps in operation, and woven a "safety net" with thoughtful and heart-warming services.
The media shuttle dynamically adjusts to the needs of the event, ensuring that journalists do not stay outside for too long. The venue's epidemic prevention service is also seen in the subtleties, hand disinfection equipment can be seen everywhere, figure skating, short track speed skating and other events where photojournalists are more concentrated, and the press seat is pre-attached with nylon bandages at every other seat to maintain effective social distancing and create a safe working environment.
"The excellent epidemic prevention and control work has laid a good foundation for the successful hosting of the Beijing Winter Olympics. I feel like we live in the safest place in the world, all the venues are regularly disinfected and the staff is very attentive. The voice of Turkish journalist Atta Karakuru is also a common feeling of journalists from all walks of life.
Meticulous media services are reflected in every aspect. In the main media center restaurant, the "robot master" plays the protagonist, whether you want to eat Chinese pot rice, Dongpo meat or Western-style hamburger, Italian meat sauce noodles, more than 100 "masters" have their own division of labor to ensure supply.
"Insufficient rest" is the norm of the reporter interview competition, the main media center in the public area placed 20 capsule rest pods, both sleep, work, entertainment and other functions, full of scientific and technological sense, quite popular. In addition to the reporters resting and "charging", they also included this rest cabin in the reporting clues to show humanized services.
The Beijing Winter Olympics Organizing Committee fully takes into account the diverse needs of media reporters. Older reporters are not good at using the Internet to retrieve information, so the staff takes the initiative to provide paper event and shuttle information. Places such as toilets and service desks are equipped with barrier-free facilities, reflecting the humanistic care for the disabled group.
More beautiful and richer Show the essence of culture
"I really didn't expect to have the opportunity to visit the Great Wall in the closed loop, it's spectacular." Climbing the Juyongguan Great Wall, the German journalist Utemag could not hide his excitement. In order to enrich the content of media reports and better disseminate the image of Beijing, the Beijing Winter Olympic Organizing Committee and various departments organized 5 Great Wall sightseeing experience activities, attracting 200 people from 62 media organizations. "After each release of registration information, the quota is basically fully booked within half an hour, and many journalists also go to the media service desk to consult about related activities." The staff said.
The implementation of closed-loop management for the Beijing Winter Olympics, how to make up for the regret that overseas registered media cannot feel the style of the host country and the host city more? The Beijing Winter Olympics Organizing Committee took a lot of thought and carried out 15 online sightseeing interviews. With the help of remote video interview equipment, let reporters feel the cultural and scientific and technological achievements of the "City of The Two Olympics", "walk into" the Forbidden City to see how the craftsmen of the big country repair cultural relics, etc., and "immerse" in the way of live broadcasting to show the historical style of Fuzhou Sanfang and Seven Alleys and the traditional culture of Fujian...
American journalist Ian Whitberry "punched" almost all online sightseeing activities, "this kind of online interview is very interesting, let us see the beautiful mountains and rivers of China, experience Chinese traditional culture and craftsmanship, and hope to have the opportunity to go to the field to see in the future."
When the Winter Olympics meet the Chinese Year, the ubiquitous Chinese elements leave warm and unforgettable memories for journalists around the world. In the main media center and the sub-news center of each competition venue, the "New Year" paper-cut paintings decorated everywhere, and the red and tongy Chinese knots were full of joy. The experience area of special folk activities such as paper-cutting and calligraphy attracted journalists to participate with great interest. "The Beijing Winter Olympics is not only a stage for ice and snow competition, but also a bridge for exchanges and mutual learning between Chinese civilization and world civilization, so that the world can see the image of a confident, open and inclusive China." Zhao Weidong said.
Living up to expectations, a wonderful, extraordinary and outstanding Olympic event is presented in front of the world. (Reporter Li Yang)
People's Daily ( February 27, 2022, Edition 03)