Recently, the movie "You Are My Beam of Light" has been on the hot search list, because this movie starring Deng Chao only had a box office of 470,000 on the first day, and it only got 1.65 million box office in three days after its release, which was really surprising.
The movie "You Are My Beam of Light" starring Yuan Wenkang and Wang Xi, and starring Deng Chao, tells the story of Mu Suixin, a frustrated musician who is frustrated in the workplace and love field, and meets Peng Peng, a sacky girl in Yunnan, positioning itself as a romantic comedy movie.
Romantic comedy movies have always had a market, love is an eternal topic, and comedy has been very hot in recent years, it is reasonable to say that the theme of love and comedy, even if it can not become a big hit, it will not take three days to get 1.65 million box office.
So, why did the movie "You Are My Beam of Light" have a dismal box office? I summarized four reasons.
First, the lead actor does not have box office appeal. Yuan Wenkang, the male number one, has a certain degree of popularity, and has also played the male lead before, but the popularity is not high and does not have box office appeal.
As for the female number one Wang Xi, that is not to mention, there is no popularity at all, so let alone the box office appeal.
Deng Chao, the only one with box office appeal, is only a special performance, and a few minutes of drama will definitely not attract the audience to pay money to buy tickets. We all know that actors play a decisive role in the box office of a movie, and only actors with a certain box office appeal can bring box office to the movie.
Second, the publicity is not in place. A movie, if you want to achieve good box office results, publicity is certainly indispensable. However, we see that there is very little news about "You Are My Beam of Light" on the Internet, which shows that this movie has not done any publicity at all, and the box office naturally does not go up.
Third, the Spring Festival audience has already consumed a wave. This year's Spring Festival, there are still movies worth watching, such as "Chosin Lake Watergate Bridge", "Sniper", "Miracle Stupid Child" and several other movies are quite good, some audiences watch more than one, and then there will definitely be a buffer period, so there is little interest in newly released movies.
Fourth, it is important to note that the plot is not attractive. Judging from the plot summary and trailer, there is obviously no attraction, and a movie like this is basically made in the water, and it is conceivable that the box office will not go.
It is worth noting that the film also invited the famous dancer Yang Liping and the overall champion of the ninth season of "The Voice" Shan Yichun to play, Yang Liping played a dancer in the movie, and Shan Yichun played a music teacher.
Unfortunately, even if Deng Chao specially starred, Yang Liping, Shan Yichun starred, did not bring box office to this movie, in the end, who is to blame?