Remember last year' Estonian rapper Tommy Cash, who claimed to be working with IKEA on a bread sofa? A few days ago, IKEA announced that it would be officially productized as "LOAFA" due to the number of interested people exceeding 1,000.
Although it may seem a bit curious, if you pay attention to the vintage home market, you will find that its structure and combination are similar to the modular furniture Camalonda sofa designed by Italian Mario Bellini, and this sofa is also one of the favorites of home and fashion bloggers in recent years. In addition, opening their room tour vlog, whether it is the featured screen of the 20s Tambour Screen or the Pantone chair of the 60s, the combination is so fashionable, even without any real-time marketing words and brand logo.
The home of Savi, a fashion blogger I love a lot (Source@Savislook)
Without any endorsement, advocating fashion that originates from nature and from everyday life is also the philosophy of Gab Bois, one of the designers of LOAFA. On her website, you can see deconstructions of food, plants, and household items. She believes that we have now entered an era of surreal consumption, where everything is interesting symbols, and it is more exciting for her to perceive them through creation. In short, almost all of her creative materials are available in supermarkets, but they are no less fashionable than those blockbusters.
Luggage series, this bag type and Loewe Puzzle like twin sisters, banana color is also too suitable for spring bar (or last year's Pantone popular color):
The same yellow, this one is reminiscent of bright summer, the fragrance has been smelled:
Marshmallow-flavored Jacquemus, is not a little more playful in the southern French style:
There is also a minimalist style baby blue hand carrying a gold bag, which can see the style of Rei Kawakubo:
The icing on the cake accessories, do you prefer the bohemian ethnic style, or the thick chain that adds weight?
The real version of the pumpkin hat, a charming material that will not collapse at all:
Hair bands that create the perfectly high cranial top:
Isn't it popular to wear nail art, so wouldn't it be more convenient to disassemble it?
Timeless classic ring earrings, if you add some ocean wind, it will become like this:
Fashion is not a formula set by the big names, and even if there is, it is also to guide the aesthetics of life, and ordinary people can naturally solve it in their own way. Just like Gab, through a keen sense of fashion, everything around him is used for his own use. Even if you can't really recite it, it has a lot of humor in life.
At the same time, it is worth mentioning that Gab's delicate observation of the things around her and her bold and innovative execution ability have really won her the favor of fashion brands. In addition to the big names such as Balenciaga and Marc Jacbos, which focus on fashion lifestyles, there is also IKEA, which focuses on home life, and Glossier, a new consumer brand that advocates the discovery of natural textures. Maybe your fashion path can also start with an experience visiting a supermarket, an ambition to bring everyday items to life.