In order to promote the effective innovation of the integration strategy of building materials and furniture and the efficient landing of the 2022 Opening Year Drama Activity, Taizhou Sixth Space held the 2022 Strategic Planning Release and Opening Year Drama Kick-off Meeting at the Taizhou Hall of Taizhou Phoenix Mountain Villa Hotel on February 24, 2022. Pang Zhonghuan, general manager of Ningbo Taizhou City Company of Sixth Space, Li Na, general manager of Taizhou Sixth Space Mall, and representatives of all dealers of Taizhou Sixth Space participated in the meeting, and many interior designers and taizhou media friends were invited to participate in the meeting.
Taizhou, only compete for the first
In the outline of the 14th Five-Year Plan of Taizhou City, which has just been released, there are three points that deserve our special attention:
1. The city added "the proportion of the total GDP of the central urban area";
2. Taizhou will build an advanced manufacturing benchmark city and strive to build a "manufacturing capital" with international influence;
3. Construct a "1123 traffic circle" with 1 hour in the urban area, 1 hour in the provincial city and surrounding prefectures, 2 hours in the central city of the Yangtze River Delta and 3 hours in the important cities in China.
(Outline of Taizhou's 14th Five-Year Plan)
Mr. Pang Zhonghuan, General Manager of Ningbo Taizhou City, Sixth Space, interpreted the "Outline" of Taizhou's "14th Five-Year Plan" from the above three points to the guests, from the national GDP data, Taizhou GDP education real estate transaction data, from large to small, from coarse to detailed, expounded the overall development trend of Taizhou Sixth Space in 2022, indicating that Taizhou Sixth Space will become the No.1 in Taizhou's home furnishing industry from five aspects: brand, store status, service, dealer structure and business level.
At the same time, Mr. Pang shared an important tool for business management with dealers at the press conference - the nineteen steps of merchant operation and management. The 19 steps of merchant operation and management will help dealers to improve from many aspects such as how to manage employees, how to grow together, how to understand the target market, how to reserve and cultivate talents, how to improve business capabilities, etc., running through all aspects of operation and management, and is full of dry goods. In addition to the theory, Mr. Pang also prepared a detailed tool sheet for operation and management, effectively considered for dealers, put every dealer in Taizhou mall in mind, and regarded how to improve the operation and management of the exhibition hall as his responsibility.
Redefine, to create Taizhou building materials furniture absolutely leading shopping mall
Starting in 2020, Taizhou Sixth Space will focus on building an import experience center, and the first floor will be fully imported home building materials brands for Taizhou citizens. In 2021, the construction of imported building materials has been completed, and first-line original imported brands covering bathroom, tiles, imported cabinet customization and other categories such as German Contemporary, Swiss Laufen, Italy's Jieshi, Italy's Scavolini and other categories have settled in Taizhou Sixth Space. 2022 will be a crucial year in the integration process of building materials and furniture in the sixth space, Taizhou sixth space mall Li Na said that in 2022, the sixth space will help new merchants to enter and open stores from multiple dimensions such as designer channels, real estate resources, media promotion, merchant scoring system, merchant service empowerment, and new store entry 9-step curve.
At the same time, the press conference also signed an annual strategic cooperation agreement between Taizhou's well-known local designer studios and several joints. Strong combination, this strategic signing will become a strong external drive wheel for the integration of building materials and furniture in Taizhou Sixth Space, which has greatly increased the business confidence of dealers present in 2022.
The first battle is a decisive battle, and the first battle is decided
In March 2022, Taizhou Sixth Space will usher in the first battle of the Year of the Tiger - the opening drama, which is also the most important battle for the home improvement market throughout the year. After nearly 2 months of planning, the Taizhou Sixth Space Opening Year Drama Project was also released at this meeting.
Mr. Chu Zhaojun, Planning Manager of Taizhou Sixth Space, explained the project in a comprehensive and detailed manner. Based on market research and customer mapping, the event set up YSL black opium, Dior fragrance love gift box, Chow Tai Fook gold pendant and tiger year limited Moutai these attractive gifts; on the community channel, for Jiuzhangtai, JiangnanShu and other high-end precision community customers, set up 1,000 sleeping pillow community exclusive gifts. In this project, for the first time, the sixth space proposed that full gifts and direct drops can be enjoyed at the same time, which greatly benefits customers. After the launch meeting, the city-wide screen-wide voice action will also be opened synchronously, and the target community will be deeply engaged in operation and maintenance.
In the past, every step of the attempt was an ideal iteration based on the original intention. Looking back at 2021, in the post-epidemic era, there are too many uncertainties and crises, and in the cold winter of the industry that is not optimistic, there are always people who sniff the spring and feel like the rising sun, warming the future frost with wisdom and tenacity.
The Annual Excellent Account Manager, the Best Sales Brand of the Year, the Cutting-edge Brand of the Year, the Service Star of the Year and the Most Beautiful Showroom of the Year were also unveiled at the press conference, and Taizhou Sixth Space awarded honorary awards and prizes to the winning brands and representatives.
Star of Service of the Year
They insist on customer first, treat the customer's home as their own home, treat it with heart, serve carefully, and pass it on word of mouth in the home improvement market. They deserve to be the 2021 Star of Service of the Year.
Cutting-edge brand of the year
They are a new generation, still believe in the power of the brand in the winter of the industry, choose the sixth space in many home shopping malls, adhere to the high quality and achieve remarkable results in the first year, bringing new atmosphere and new vitality to the mall.
Outstanding Account Manager of the Year
Customer satisfaction is the foundation of the survival of the brand, they are kind and easy-going, warm and thoughtful, they seem to be born with customer communication and communication appeal, stand out among many account managers, far ahead, during the post, remarkable achievements, in the big stage of home service to show their talents and abilities, for the brand to establish a new merit.
Sales of the Year
Heroes and good men are judged by performance, and contributions are judged by points. In the unstable year of the industry in 2021, they have successfully seized market share and created impressive results with a keen sense of market smell and clever negotiation skills.
The most beautiful exhibition hall of the year
They pay attention to high-quality home products, and pay more attention to the image of the beautiful exhibition hall. The terminal is the end of the marketing pipeline, the place where the product and the consumer are in face contact, and the marketing site where the product sales are at the doorstep. They repeatedly polished the store drawings and sculpted every detail.
At this point, the release of the 2022 strategic plan of Taizhou Sixth Space has been successfully concluded, and the Taizhou Six Spaces Opening Year Drama will start immediately! Let's look forward to a more beautiful bloom in the sixth space in 2022!