At present, the track of myopia glasses is more and more inclined to adolescent myopia prevention and control products, due to the large market potential of the product, the user group is relatively special, the market supervision mechanism is not perfect, resulting in the middle and young myopia prevention and control products marketing publicity advertising dazzling, let people feel the true and false, recently the marketing norms of adolescent myopia prevention and control products have finally come, the Ministry of Education, the National Health Commission, the State Administration of Market Supervision jointly issued the "Notice on Further Standardizing Campus Vision Detection and Myopia Prevention and Control Related Services"
It is strictly forbidden for unqualified institutions to enter the school to carry out vision testing
Severely crack down on false and illegal marketing propaganda
Strictly control the quality of myopia prevention and control products and services
Strict vision monitoring data security management
Strict vision testing and supervision of related services
Do adolescent myopia prevention and control of business, the main customer group is the student, in order to be able to achieve the effect of expanding the customer, into the school to carry out vision testing, is a very important means of customer acquisition, some unqualified businesses through this means to obtain the trust of students and parents, to recommend their products and services, because there is no qualification, do not dare to guarantee whether the child's vision is really effective.
In order to achieve the purpose of attracting customers, some merchants directly use misleading keywords such as "rehabilitation", "recovery", "reduction of degree", "myopia cure", "myopia buster", "degree repair" and other misleading keywords to describe their products and services, and now with the "Notice", if they encounter such marketing publicity behavior, it will be illegal, and the merchant will be punished by the market supervision department. Primary and secondary schools, kindergartens, and other such venues must not publish or covertly publish commercial advertisements.
The state will adopt means such as quality certification of juvenile myopia prevention and control products, and strictly control the certification of products including lighting products, tables and chairs, optometry products, school supplies, optometry and optic dispensing services. For the acquisition of optometry products and services, it is necessary to vigorously promote and publicize, expand the scope of the masses' cognition, and avoid people being deceived because of information asymmetry.
Strengthen the security protection of personal information data, strengthening the security protection of data in all cycle links such as data collection, storage, transmission, processing, and application. Institutions must not privately disclose information such as students' personal and visual acuity, and must not share it with third parties for commercial purposes.
The three departments of education administrative departments, health departments and market supervision departments in various localities jointly supervise and inspect the detection personnel, work processes and methods, quality control, and myopia prevention and control products and services of adolescents.
As far as the current medical level is concerned, it is not possible to cure myopia, parents and friends must remember! Remember! Remember! Medical institutions recommend that the prevention and control of myopia in adolescents is mainly near-view plastic. Ali glasses wholesale network