Hello everyone, welcome to the bottom of the overpass to talk about book time.
I'm an old horse.
Today we start the fourth lesson of this set of courses, how to refine and optimize the copy information.
Before the course starts, I would like to ask you a question.
When you are making PPT, do you have a headache for not knowing how to streamline the copywriting? Helpless against the content of a long speech, I feel that everything is very important, and I have no sense of confusion for a while.
If so, let me see you in the comments section
Have you ever seriously considered the following two questions?
"
Why refine the copywriting
To what extent to improve
Only by figuring out these two problems can we know why we should refine the copy.
Maybe you'll have a different answer than I do, and hopefully you'll tell me too. Now I will tell you my answers to these two questions.
Why should we refine the copy?
Because long-form text is more cumbersome from the designer's point of view, more redundant from the perspective of the dissemination of the document itself, and cumbersome to accept information from the perspective of the audience.
Through the above description of the three parties, we understand the necessity and importance of refining the copy, so to what extent is it good to refine? Compared with the above three angles, I summarized the principle of "three concessions".
The "three concessions" principle
Make text more streamlined
Make it easier to access information
Make it easier for information recipients;
Combined with the above "three concessions" principle, we can roughly judge that the answer to these two questions can be described in four words, that is: logical combing.
Usually, then, we encounter these three types, and we will refine and optimize the copy information.
1. Long and large paragraph type
2. The sentence form is verbose
3. Highlight the key type
That is to say, the role of copy refining is to present the bitter and difficult text in a visual way, in order to achieve the purpose of reducing the cost of reading.
So how should we refine it? From the total to the score, I divide it into four steps:
1. Reading comprehension of the entire copywriting
2. Segmented processing according to understanding
3. Summarize the content of the title of the segment
4. Deletion and optimization of content copywriting
Let's give an example
Let's take a look at the following case, if it is you now, how to refine and optimize this large paragraph of text?
Think about which of the three types this page fits into the above? The tirade type, right?
Okay, so follow the four steps we've just talked about and try to do a copy refining exercise.
Step 1: Reading comprehension of the entire copy.
After reading through, we found that the main content of this article is: Xiaojiaba Village has opened a supermarket, and the residents' lives are very convenient. A good environment is inseparable from effective governance, and by the end of 2020, a series of goals have been achieved.
So according to the main content, I have distilled the article into this look
After being condensed to this level, do you think the main idea of the article has changed? If nothing changes, we proceed to the second step, based on understanding and segmentation.
After the segmentation process, we can find that there is only one main content of these three paragraphs. That is, a good environment is inseparable from governance. So I took it out separately as a title.
Then the last step at this time is to optimize and lay out the copy as a whole.
Finally, after we simply made a typographic layout, we can make such a page of PPT, does it look much easier to understand than a large paragraph of text?
Well, that's it for today, and I hope that helps you.
Tomorrow I will explain to you about color, I think that when doing design, you should have a special understanding of color.
I'm an old horse, goodbye~