I heard that the "trench food world" in Japan and Southeast Asia
It is popular to eat gold leaf delicacies that are "covered in gold armor"
Recently
With the improvement of people's living standards
The "wind of eating gold" also blew to Chinese society
Foreign wine mixed with gold powder
Steak wrapped in gold leaf
Ice cream with a golden crown on your head
Cake in a golden robe
Have you ever seen it?
Infographic. Source: Zhoushan Municipal Health Commission
There are a few yuan to buy the "golden robe" blessing
Ordinary food can instantly rise in value and debut in the C position
A normal ice cream for 5 yuan
With a few pieces of gold leaf, it can be sold for 58 yuan
A piece of chocolate covered with a thin layer of gold leaf
It can even be sold for 120,000 yuan
There is also a luxury version of gold leaf ice cream priced at up to 140,000 yuan
Called "Lamborghini in Ice Cream"
Infographic. Source: Quzhou Disease Control
Some unscrupulous merchants firmly grasp the characteristics of people's love of face, decorate ordinary food with gold and silver foil powder as a consumption gimmick, and attract diners to compete for "punching cards" and selling them to consumers at "sky-high prices" for improper benefits.
For days to come
Many places in Zhejiang have carried out special inspections of illegally adding gold and silver foil
It also investigated and punished a number of illegal acts of adding gold leaf to food
During the inspection, a customer is eating "gold leaf sashimi"
Wenzhou
On February 24, the Binjiang Institute of the Market Supervision Bureau of Lucheng District of Wenzhou investigated and punished two illegal acts of producing and operating food containing gold and silver foil powder. The parties stated that the gold leaf shreds involved in the case were mainly added to dishes such as sea urchin sashimi/teppanyaki foie gras to enhance the aesthetics of the dishes.
Recently, the Wenzhou Lucheng District Market Supervision Bureau has investigated and dealt with 5 related cases, including a restaurant using gold leaf powder for ordinary cream cone ice cream; a cake shop using gold leaf powder as a decoration on the surface of the cake in order to improve the grade of the cake; an e-commerce operator selling gold and silver foil powder products on a certain platform, advertising it as edible food additives.
Infographic. Image source: Pocket Wenzhou client
Hangzhou
On February 24, a restaurant in Hangzhou decorated the steak with gold leaf and was fined more than 150,000 yuan.
The Shangcheng District Market Supervision Bureau received consumer feedback from consumers that a catering unit in the jurisdiction used "decorative gold leaf" as a non-food raw material to make food for sale in the store. After investigation, the parties used a bottle of "decorative gold leaf" with a net content of 2 grams as raw materials to make the dish of "999 Gold Platinum Snowflake Steak", with a total sales amount of 17680 yuan. According to the regulations, the parties were fined a total of 150,280 yuan.
Infographic. Source: Health Chongming
Zhoushan
On February 18, Two bakeries in Zhoushan added gold and silver foil powder to the cake in order to match the cake shape to promote sales.
It is reported that the law enforcement personnel of the Zhoushan Market Supervision Bureau focused on cakes (framed cakes, baked cakes), ice cream, chocolate, liquor, sushi and other foods that may use gold and silver foil powder, and carried out centralized investigation actions through on-site inspections and online searches on the Ele.me and Meituan platforms.
"Gilded" food sold on takeaway platforms. Source: Putuo District People's Procuratorate
Jiaxing
On February 17, the Tongxiang Municipal Supervision Bureau of Jiaxing City, Zhejiang Province, inspected and found that a supermarket sold two "gold leaf wines" called "Pretty Gold Leaf Plum Wine" and "Wanshang Gold Leaf Plum Wine", both of which contained gold leaf in the ingredient list and were sold at a high price, and the registered sales records of the merchant also showed that the above two "gold leaf wines" had been sold.
Infographic. Source: China Quality News Network
Jinhua
On February 17, the Jinhua Market Supervision Bureau seized 3 cake shops involved in the illegal production and operation of food containing gold and silver foil powder, and seized 7 bottles of decorative gold and silver foil powder, about 14 grams, in accordance with the law.
In the inspection, it was found that the purchase of gold and silver foil powder for production and operation was to pursue the trend of "net red gold leaf food", and it was also to meet the needs of some consumers to improve commodity sales. Some producers and operators themselves do not realize that the production and operation of gold and silver foil powder food is illegal, and they do not know that eating gold and silver foil powder is not only unhelpful or even harmful to human health.
Infographic. Source: Xiaoxiang Morning News
"Food gold" is the end of the day
Satisfy consumer psychology
A marketing gimmick that caters to extravagant atmospheres
Adds security risks
Nutritional value is also lacking
Food decorated with gold leaf
Lost its original nature as food
The focus is no longer on texture and taste
It is the false luxury experience brought about by the gold powder of a few dollars
Infographic. Image source: CCTV
From the perspective of modern science
Gold is a heavy metal and stable in nature
Some unscrupulous merchants in order to promote sales
Seize this point
Hype gold leaf
"Beauty and Beauty", "Longevity"
"With health care functions and therapeutic effects"
False information
Gold leaf embellished on food. Photo by Pan Xulin
In fact, the stability of gold is high
It is difficult to digest and react
After entering the human body, most of them will leave as they are
It is difficult to have any nutritional value and medicinal value
Instead, someone ate gold afterwards
Symptoms of discomfort such as diarrhea and nausea occur
Excessive consumption, or incorporation of other toxic substances into gold
It can also endanger lives
"Suicide by swallowing gold" is not alarmist
Some people will say that the mainland has a history of eating gold, as far back as the Qin and Han Dynasties, the rich in China have records of eating gold leaf and gold powder.
However, under the modern food safety system, each food additive that is allowed to be added has its own use and specified safety limits, and cannot be added at will.
At present, there is no professional scientific research to prove its rationality and necessity as a food additive in food processing and production, and there is no data to prove its safety as a food additive. Those "gold and silver" feasts that cost tens of thousands of dollars may just be a "IQ tax" journey.
A cocktail called "The Melancholy Kids of The Rich." Source: Hangzhou Health Supervision
Pragmatically speaking
Food money is spent to buy guilt
Back in 2001
Gold leaf was banned from being added to food by the former Ministry of Health
But why is there still such a market for gold and silver foil food?
The Consumer Protection Commission recently issued a consumer tip
Merchants produce and operate food containing gold and silver foil powder
It mainly caters to 3 kinds of consumer psychology
Food gold prolongs life, and food gold shows noble status and curiosity
Its essence is to use the psychology of following the trend of consumption
Cater to the extravagant atmosphere of funny marketing
According to China Consumer Daily, a number of consumers said in interviews that the reason they buy gold and silver foil powder food is "high value" and "looks very high-end".
Gold leaf embellished on the coffee. Photo by Pan Xulin
In addition, some countries and regions recognize
Let people expand the perception of the rationality of food and gold
Gold has been evaluated by relevant international organizations
Metal gold is considered as a food additive, as a pigment
Can be used in small quantities in food
However, according to the relevant food safety laws and regulations of the mainland
and food safety standards
Gold and silver foil powder is not a food additive
Can not be used in food production and operation
On February 16, the General Office of the Ministry of Agriculture and Rural Affairs issued the "Notice on Comprehensively Investigating the Problems Related to the Illegal Addition of Gold and Silver Foil Powder to Edible Agricultural Products", which proposed to cooperate with relevant departments to severely crack down on the use of gold and silver foil powder as a gimmick to hype edible agricultural products, and resolutely curb the "wind of eating gold".
On January 29, the State Administration of Market Regulation, the National Health Commission and the General Administration of Customs jointly issued the "Notice on Investigating and Handling Illegal Acts of Producing and Operating Food Containing Gold and Silver Foil Powder" and also clearly stipulated that gold and silver foil powder is neither a raw material for food production nor a food additive, and it has certain edible risks as a heavy metal and must not be used in food production and operation.
In a consumer environment that chases the ultimate experience
In the table culture full of "sense of ceremony" and "sense of atmosphere"
Whether it's a merchant or a consumer
They should abide by the law and remain rational
Avoid falling into extravagance
The "Trap" of Money Worship
Food has its natural color and original appearance
Its value should be reflected in taste and nutrition
Even on food culture
And should not be "wrapped in gold"
Become a tool for people to hunt, compare, and show off
Back to the food itself, they're inherently beautiful!
New sister reminds
If you find that there is a production, production, or sale of gold and silver foil food or other unknown substances, please stop eating immediately. When formulating enterprise standards, food production enterprises should strictly control the use of food additives, and the food safety indicators in the enterprise standards are stricter than the national food safety standards and the local food safety standards of Zhejiang Province, and should be reported to the health and health administrative department of the districted city for the record.
Source: China News Network Zhejiang Branch (preparation), China Market Supervision News, China Quality News Network, China Consumer News, Zhejiang Legal News, Hangzhou Health Supervision and other comprehensive (copyright belongs to the original author, if there is infringement, please contact in time)