As a demonstration of the Jeep brand's pure spiritual totem, Jeep Wrangler has been constantly breaking through people's imagination of off-road since its birth.
At the beginning of the New Year, the Jeep brand brought the Jeep Wrangler Highlands Bahamas Beach Powder Special Edition tailored for Chinese consumers, interpreting a more "colorful" off-road yearning with a romantic adventure. Following the Jeep Wrangler Highlands Alaska Aurora Green Special Edition, which was launched at the end of last year, Jeep once again showed the world its own diverse off-road and outdoor lifestyle through "color".
The pre-sale of the new car was officially launched on February 25, and the online sales channel was limited to 180 units nationwide, priced at 509,900 yuan. Consumers can go to the "Big Jeep Dali" mini program to complete the online reservation, the first time to "new" idol models into the pocket, immediately embark on the "live thorough, better" life journey.
Legendary idol, re-conquest of the highlands
With 81 years of professional heritage, Jeep has carved his footprints around the world, from plateau snowy mountains to jungle secrets, from desert wastelands to extremely cold places, everything, challenges are not stopped, and more full of the brand spirit of "freedom, exploration, authenticity, passion", encouraging people to enjoy outdoor fun and challenge their own limits. In 2007, the Jeep Wranglers set a Guinness World Record for the highest car climbing altitude of 6646 meters in The Salt Peak Mountain in Chile, South America, and the model name "Altitude Heights" commemorates this feat of stunning the world.
In 2021, Jeep painted the brilliant aurora of alaska's polar night on the body of the car and launched the Wrangler Heights Alaska Aurora Green Special Edition, with a new limited and exclusive color scheme, interpreting the Wrangler's return to nature and challenging the unknown original intention. As soon as the pre-sale of the car began, it set off a boom, and a total of 200 limited edition models in three batches were sold out within 30 minutes, which showed the popularity. And this is only the beginning, the "dazzling" journey that belongs to Jeep has officially begun.
Live out the undertone, live out the true color
For Jeep, nature is vast and rugged, and off-roading can be whatever you imagine and aspire to. This time, Jeep set his sights on the distant Bahamas, found another side of off-road beyond hardcore bravery, romance and softness, and created a more trendy and personalized Wrangler Highland Bahamas Beach Powder Special Edition.
The Bahamas has one of the purest natural pink beaches in the world, which can withstand the sunlight and the wash of the waves, symbolizing the romance and perfectly interpreting the tenderness that precipitates in the heart of those crazy free explorations. When the Wrangler drapes the "Bahamian Beach Powder" over the car, it is like the winding coast colliding with the romantic pink, heralding a fantastic and passionate adventure that is about to begin.
In order to balance the background color and further enhance the visual impact, the front roof cover and the side of the body are equipped with surf element decals, and the "Atlantic Ocean Blue" is used as the second decorative color, just like the four seasons forward ocean currents, symbolizing the never-ending exploration. At the same time, the depths of the ocean are like a mysterious universe, and the third layer of decorative colors, "Martian Meteorite Black", reveals the rich and majestic inner magnetic field of the explorers, with an unknown gravitational force, waiting for the souls to match. Three colors progress in layers, redefining the wild charm.
In terms of product strength, on the basis of continuing the professional 4x4 four-wheel drive performance, the new car has also brought more personalized configurations that meet the needs of domestic consumers. The 8.4-inch central control screen is matched with the Internet of Vehicles to double expand the horizon and see the world more comprehensively; a more three-dimensional piano black grille, headlights and fog lighting rings, interpreting the collision of exquisite aesthetics and hard school trends; the super heart 2.0T engine with perfect balance of performance, fuel saving and emissions, with the TorqueFlite 8-speed automatic transmission, taking into account the surging performance and fuel economy, bringing a more detailed sensory experience for explorers who travel through the unknown scenery of the world.
This special edition model is also equipped with an exclusive kit provided by Momal, the official spare parts and service brand of Stellantis, the roof handle is more practical, the romantic "Bahamas Beach Powder" interior mood lights echo the inside and outside of the body, and the rear is equipped with a piano white hard spare tire cover, full protection and atmospheric beauty, each design shows Jeep's modification design concept with off-road capability as the core.
New style, without losing the strong nature, Jeep Wrangler Highland Bahamas Beach Powder Special Edition debuted dazzlingly, no matter the man or woman, no matter the age, no matter where they are, as long as the heart is oriented, willing to go forward, the world will turn "powder" for you, the "color" of life will also be defined by you, live thoroughly, more outstanding.
About the Jeep brand
As an authentic SUV brand with more than 80 years of glorious history, Jeep provides unique driving pleasure for motorists who pursue extraordinary journeys with leading performance, craftsmanship and functional diversity. Through its comprehensive model matrix, the Jeep brand invites people to enjoy life while ensuring that owners can navigate any journey with confidence and safety. The Jeep in the Chinese car lineup includes the New Grand Commander, New Grand Commander e (plug-in hybrid), Free Light, Guide, Gladiator, Grand Cherokee, Wrangler and Wrangler 4xe (plug-in hybrid). At present, the brand is embarking on a global electrification transformation, aiming to redefine four-wheel drive technology through 4xe, in order to achieve the vision of "zero emission free travel", and with the help of this, the legendary off-road performance of the Jeep brand has also been further improved. By 2025, the Jeep brand will launch all-electric 4xe models in various SUV segments.
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