As a young mobile phone brand, iQOO has brought a number of well-known design cases in just a few years of development. For example, the energetic Rally Orange, the legendary version launched in cooperation with BMW, and other color matching. Recently, iQOO's latest digital flagship #iQOO 9# series has also launched the brand's third anniversary gift - track version. As with its name, this color scheme exhibits a full sense of speed. The appearance of this color scheme also allows us to see iQOO's innovative consciousness in design.
Introduction of a new aramid fiber material
The track version has a black-and-gray body with a carbon fiber texture that exudes a deep, upscale atmosphere from the inside out. The back cover of this color matching version is made of aramid fiber material, so it also brings a very warm and delicate feel, which makes people can't help but want to play with this phone carefully. Aramid fiber, also known as Kevlar, is used in aerospace, racing, safety protection and other fields. The use of this material also adds protective properties to the appearance of the iQOO 9 Pro. At the same time, the unique texture of aramid fibers is also easy to reminiscent of concepts such as hard core and extreme speed, which is very consistent with iQOO's thinking on product design.
Material innovation presents many challenges
The use of new materials has also brought new challenges to the iQOO design team. Most of the common aramid fiber mobile phone back covers are in 2D form. The 3D form of aramid fiber back cover is difficult to meet the clearance requirements of the precision assembly of mobile phones. After cutting the aramid fibers, the edge burrs also need to be treated for aesthetics. At the same time, the back cover also needs to meet the high fire resistance requirements of iQOO for products. In the face of the above series of problems, iQOO has brought the highest-cost mobile phone back cover ever by iQOO through a large investment in research and development funds and continuous attempts. This piece of back cover has the characteristics of lightness and beauty, and its own sturdy properties have also been taken into account.
Panoramic portholes are eye-catching
On the iQOO 9 Pro, another eye-catching design is the panoramic porthole on the back of the fuselage. The rear triple camera is included in the porthole-style camera module, and the large field of view and symmetrical design make the image system more closely related to the fuselage. The use of this new design also makes the recognition of the back cover of the mobile phone straight up. Not only that, but portholes also have practical properties. When you hold your phone on a horizontal screen, you will provide a more hand-friendly grip. In addition, it is also able to improve the heating phenomenon of mobile phones. This beautiful, practical design also fully reflects iQOO's innovative design concept.
Based on the great importance attached to design, it has helped iQOO create an excellent color matching case and shape a more high-quality mobile phone product. The iQOO 9 Pro in the consumer market response is also quite outstanding, shortly after the opening of the first sale, quickly achieved several major platform sales, sales double champion, showing its strong strength.