The new Peugeot 5008 Shanghai Auto Show was launched
Although the joint venture brand still occupies more than half of the Chinese market, the situation is very different. The German and Japanese systems are popular, and the development of the United States is relatively stable, but the legal system is struggling to survive. Renault and DS have left the scene, and Peugeot and Citroën under the Shenlong are still struggling to hold on.
In October last year, DPCA released the "Yuan +" plan and the Five Hearts Guardian Action, starting from the two aspects of products and services. In 2021, a number of new products will be introduced, including the interim redesign of the Peugeot 5008 (photo| configuration| inquiry). On April 19, the new Peugeot 5008 was announced at the Shanghai Auto Show, with an official price of 187,700 yuan.
The biggest difference in the appearance of the 5008 in this mid-term redesign is the front face. The front grille is refitted with the family's latest dotted air intake grille, and the grille extends to both sides, with multiple strip decorations on the front bar, creating a "beard" mimic effect, with a new LED lion's eye headlights, the value of the face value is significantly improved compared to the old model.
It is understood that the revamped Peugeot 5008 front face is only available in Europe on high-end models, and it has achieved standard equipment for all series in the Chinese market.
The new Peugeot 5008 has a length, width and height of 4670*1855*1650mm, and a wheelbase of 2840mm, which is more advantageous than Volkswagen Tanyue, Buick Encore and Chevrolet Explorer.
Opening the doors, you can see the improvements in the interior Peugeot refers to this cockpit design as "i-Cockpit", colloquially known as "aircraft cockpit". The 12.3-inch LCD display + multi-function steering wheel + 10-inch color central control screen builds all the functional areas.
However, unlike integrating all functions into the LCD display, the Peugeot 5008 retains the physical buttons of some commonly used functions and adopts a key-like design.
In terms of power, the new Peugeot 5008 continues to be equipped with two turbocharged engines, 1.6T and 1.8T, with maximum horsepower of 170 and 211 horses respectively. The new series matches the Aisin 8AT gearbox, this upgrade can be said to be the most sincere, with the blessing of the Aisin 8AT gearbox, the smoothness of the 1.6T model will be better.
The suspension is still the familiar "front McPherson + rear torque beam", although it has undergone the chassis tuning of the Peugeot Citroen Group, it still continues the "plate car suspension", which will inevitably be complained about by some consumers.
The competitor of the 5008 is undoubtedly the Dongfeng Honda C-RV. From the current market situation, the two new cars will be more passive in terms of price, according to the preferential inquiry of the Car Emperor APP, the market discount of C-RV is about 15,000 yuan, while the new 5008 has no advantage in price, Peugeot is weak in the brand premium ability, and there is currently no advantage in the retention rate. These two points may affect the sales volume of new cars after they are launched.
This upgrade of the Peugeot 5008 has indeed brought a lot of dry goods. The original overseas version of the high-end front face is used in China, and the gearbox is also equipped with Aisin 8AT as standard, which is still competitive in the same class. At the same time, Dongfeng Peugeot also launched a value preservation plan, with the purpose of pulling the price of used cars and improving the brand retention rate.
However, competitiveness does not mean that it is outstanding, or it can carry the banner of the revival of French cars and break the current consumer impression of French cars. Dongfeng Peugeot also needs to continue to work products, and also needs to impress consumers in price.