Tang Xu, special correspondent of China Lichuan Network
In Baiyangba Town, Lichuan City, almost everyone knows about Wang Mingfu. He traveled through the villages and villages of Baiyangba Town for many years, tirelessly wade through mountains and rivers, picked up the camera and pen in his hand, and publicized the customs and objects of his hometown. Under his leadership, the villagers relied on the e-commerce platform to let agricultural products "marry away" to other places and embark on the road to prosperity.
Go out and work hard
Wang Mingfu was born in 1982 and is a native of Longfeng Village, Baiyangba Town. After graduating from high school, he could not go to college because of his family's poverty, but he deeply felt that knowledge can change his destiny, and he must constantly recharge himself to adapt to this society, so as soon as he has time, he will run to the library to read and study.
By chance, Wang Mingfu was introduced by people to study at Wuhan Zhongnan Business Training Institute. He worked part-time and completed a computer science course. Later, he heard that the Wuhan Morning Post was recruiting, and through hard work, he joined the big family of newspapers. At that time, the influence of traditional media was very large, there were many people who subscribed to newspapers and read newspapers, and Wang Mingfu's advertising business was getting better and better, and after a year, the income was very considerable.
"The world is so big, I want to break through." Wang Mingfu decided to start a business and complete his dream. In 2005, with the help of a friend, he founded an advertising agency. Relying on integrity and serious work, it has been favored by many customers. The company's performance is booming, the business is getting bigger and bigger, and it has also served domestic sports brands such as Li Ning, Xtep, and Anta.
"Be a person first, do things later." Good character, business will naturally get better! This is Wang Mingfu's motto. Over the years, he has always adhered to a good character, treated people with sincerity, acted with heart, and strived to do every little thing well.
Return to your hometown to start a business
In 2012, when Wang Mingfu returned from Wuhan to visit his relatives, he saw the current situation of poverty and backwardness in his hometown, and his heart was very unhappy, and he was secretly determined to do something for his hometown.
In the spring of 2013, After many investigations and repeated deliberations, Wang Mingfu returned to his hometown to establish Lichuan Longquan Wine Co., Ltd. Traditional wines such as Baogu wine, prickly pear wine, and fresh bamboo wine in their hometown will be packaged and listed, and the market will be quickly opened through e-commerce channels.
Opportunities are always left to those who are prepared. After Wang Mingfu's pure natural grain wine was introduced to the market, it was unanimously praised by everyone due to its excellent quality and comfortable taste. For a time, orders from all over the country poured in. Driven by Wang Mingfu, many villagers have made their fortunes by developing the liquor industry, and their lives are like sesame blossoms - they are getting higher and higher.
Develop e-commerce
Wang Mingfu is the first local people's congress deputy to put forward suggestions for promoting the development of e-commerce enterprises. In 2019, a farmer in the town was worried about the slow sale of tens of thousands of kilograms of yam in his family, so he sought help from the Baiyangba town government. At that time, Wang Mingfu was the person in charge of the e-commerce poverty alleviation hall in Baiyangba Town, after understanding the situation, he went to the scene to shoot a lot of short videos and photos, and then used new media to tell the origin, quality and consumption method of yam, it only took a week to help farmers sell tens of thousands of kilograms of yam.
For the first time, Wang Mingfu truly felt the power of e-commerce. In 2019, in the name of the Municipal People's Congress Deputy, he submitted the "Proposal on Increasing the Development of the E-commerce Industry" to the Lichuan Smart City Service Center. In August of that year, the Lichuan Smart City Service Center responded to this proposal, saying that it would actively strive for policies and effectively implement them in accordance with its work responsibilities.
In order to train excellent anchors as soon as possible, Bai Yang specially set up a "people's congress deputies e-commerce group". Members of the e-commerce group of the npc deputies have repeatedly gone to Enshi, Yichang, Wuhan and Hangzhou to participate in skills training, regularly walk into the e-commerce live broadcast room to endorse the products of their hometown, and also organize local entrepreneurs to study and study in places where e-commerce has developed well.
After returning from the inspection, the members of the "People's Congress Deputies E-commerce Group" taught the "village flowers" about the operation knowledge of live broadcasting, and also invited some professional teachers to teach them, telling them that as "grassroots" anchors, what time is the golden time, how to drain, how to design product-related content, etc.
"E-commerce to help farmers" is of great significance to Baiyangba Town. After tasting the sweetness, the villagers began to know the importance of "self-sales" after "self-production". As a result, local agricultural products such as tea, dried beans, fragrant dumplings, and yams were sold to the outside of the mountains through a "live broadcast of village flowers". This is inseparable from Wang Mingfu's hard work.
In August 2018, with the support of the government of Baiyangba Town, Wang Mingfu founded the Lichuan E-commerce Poverty Alleviation Pavilion to open up sales channels for agricultural products in his hometown and become the production and marketing connection point of "one township, one industry" and "one village and one product" agricultural products in Lichuan. It has created successful sales cases such as Hengshi Purple Yam, Winter Peach along the River, and Lichuan Crisp Plum, which have won the attention of many media in provinces and cities.
Editor/Lu Hua Review/Tan Li Review/Fu Xiaotang