This year marks the 30th anniversary of the establishment of DPCA
Anchor new goals! Start a new challenge!
Dongfeng Citroen, Dongfeng Peugeot double brand
How to accelerate forward with dealers?
Yesterday there were two annual dealer conferences
Important answers were given
Dongfeng Citroen
2022
In 2022, Dongfeng Citroen
Focus on the customer and enhance the user experience
Provide distributors with products, policies, marketing
As well as service four major support
Promote the brand upwards and achieve a win-win situation for both parties
Business
◎ Launched a new mid-term redesign model, upgrading from the aspects of appearance, quality, technology configuration, and personalized options.
Policy
◎ Customer-oriented, maintain price stability;
◎ Accelerate the transformation of new retail and help continuously improve customer service;
◎ Strengthen dealer incentives and empower outlets to improve marketing capabilities.
Marketing
◎ By creating "A · B· C+S" marketing model to improve user contact coverage;
◎ Create a content matrix to enhance customer awareness of the brand;
◎ Through brand marketing activities, enhance the reputation of old customers and attract potential customers.
Service
◎ Service upgrade, spare parts lifetime warranty tree benchmark;
◎ Carry out the "Dragon and Lion Fortress Plan" in depth, and create a high-quality, professional, capable and combat effective regional sales team.
Dongfeng Peugeot
In 2022, Dongfeng Peugeot
Will keep the brand up at the same time
Accelerate the transformation and gain a foothold
Truly open the development channel and reshape the brand image
Accelerate network optimization
◎ From the three aspects of covering the blank market, improving the profitability of outlets, and stabilizing the sales staff of outlets, we will change.
Accelerate brand upwards
◎ China's strategic models will debut at the Beijing Auto Show, and global strategic models will also be unveiled in the middle of the year;
◎ The new Lion Logo has been accelerated and renewed, and the new Lion Logo model has appeared.
Accelerate user operations transformation
◎ Accelerate the transformation of user operation from the traditional "funnel model" to the "ripple model";
◎ Released a super APP to optimize the all-round experience of user contacts.
Accelerate regional marketing shifts
◎ Through the three aspects of ability consolidation, resource support and marketing direction, we will help drive regional marketing to accelerate transformation.
For the development of Dongfeng Citroen and Dongfeng Peugeot dual brands
Both shareholders and DPCA also proposed
Expectations and specific requirements
Member of the Standing Committee of the Party Committee and Deputy General Manager of Dongfeng Company
Zhang Zutong, chairman of Shenlong Company
In order to support the long-term and healthy development of Dongfeng Citroen, the shareholders will invest more resources and actively carry out more synergy. Dongfeng Peugeot's strategic position in the cause of shareholders of both parties will not change; the current and long-term goals will not change; and the confidence in continuing to operate well in the Chinese market will not change. It is hoped that the majority of dealers will keep up with the strategic deployment and marketing rhythm, improve the ability of the marketing system, serve customers well, maintain the brand reputation, defend the reputation and status of the Dongfeng Citroen market, and be the "façade" and "spokesperson" of the Dongfeng Peugeot brand in various regions.
Member of the Global Executive Committee of the Stellantis Group
Chief Operating Officer, China
Olivier, Vice Chairman of DPCA
Stellantis Group will continue to unswervingly promote the development and operation of the Citroën brand in China, and will give full support to DPCA in various fields. In 2021, Dongfeng Peugeot undertakes peugeot's global brand positioning and is becoming a car brand that understands China better and is more loved by Chinese consumers, and hopes that everyone will work together to create a better future for the Peugeot brand in China.
Chen Bin, general manager and party secretary of Shenlong Company
In 2022, DPCA will take the customer as the center, adhere to long-termism and altruism, continue to practice the "Five Hearts Guardian Action", focus on resources, precision marketing, and expand product dissemination and sales conversion. At the same time, strengthen the training of key positions, form a high-quality marketing team, and work with the majority of dealers to further strengthen confidence, work together with one heart and one mind, and walk hand in hand.
A new journey has begun, and new goals are inspiring
On the occasion of the 30th anniversary of the establishment of DPCA
Shenlong will continue to work with the majority of dealers
Cohesion, sincere cooperation, hand in hand