Some time ago in the hometown and a few friends party, because want to have a drinking atmosphere, but also refuse the noise of the bar, in the recommendation of friends to go to the Ubrau distillery, the overall feeling is not bad, the store decoration is distinctive, but also give people a very relaxed feeling.
At that time, I had a simple understanding of this brand, and I also thought that I could patronize it more in the future. But after all, I have been working outside for many years, and the focus of life is not in my hometown, so I still have a little regret in my heart, and the opportunity to regret patronage is limited.
Coincidentally, last Friday night I saw the words Ubrau Distillery, this time not in my hometown, but at the door of my rental community. At first, I was a little excited to see it, after all, the taste of the craft beer still makes me savor it, you know, I am a loyal beer lover.
Because of curiosity, I went home and went online to learn more about the brand. Ubrao Distillery, with more than 2,000 stores nationwide. It seems that this is just a simple number, but for this number, there are many people behind the efforts.
Because the brand is attracting business, there is a lot of relevant information on the Internet, including some paid advertisements. This invisibly gave me confidence in the strength of this brand.
I thought it was a coincidence that things had come to this point, and it turned out that there were even more coincidental things behind. Yesterday after work home to see the Ubrau distillery opened, because the day of work is very tired, simply want to enter the store to drink some wine to relax and relax, into the store to see, the decoration style is very close to the hometown, because of the reason for the opening of the new store, a lot of promotional activities, one after another, and the boss chatted, the owner is a very talkative person, and is very happy to tell everyone about the opening of the store, perhaps because it is still immersed in the joy of the opening of the new store!
Through the dialogue with the boss, I learned that the reason why the boss's store was able to open so quickly had a lot to do with the support of the headquarters of Yubrau. The owner of the store stressed that the headquarters not only fully supported the opening process, but also provided a lot of opening packages, which really put the help into practice. In addition, he also learned that the owner of the shop was a brother with the owner of the Ubrau Distillery in his hometown, saying that he saw his brother's success before joining.
In this era when everyone believes in brands, brands are indeed important, but if only brand awareness is high, fame is definitely not enough. Take the Ubrau brand, the brand really does a lot,