Judging from the recent encounters of Unicom, in dialects, it is a bit "back time".
Why is it "back time"? On February 18, a news that made headlines on several communication websites, including c114, was investigated by Li Guohua, the former general manager of China Unicom.
You know, although the management of the three operators will occasionally have "small fights" occur, but the news can rarely spread to the level of the headlines of the communication website, since the headlines, everyone knows that it is a heavyweight leader, which has a great impact on the reputation of the enterprise.
In the whole of February, Unicom, as the only official communication service partner of the Beijing Winter Olympics, made every effort to do communication support for all the competition venues, and the service quality was still very good, so that the world saw the scientific and technological strength of Chinese communications enterprises, got the official recognition, and then brushed a wave of presence and national favorability with the help of top topics such as Bingdundun, so that countless users praised it.
Probably really happy a few days, the senior leader was the State Discipline Inspection Commission to investigate this basin of cold water poured down, do not know the Unicom is not ignorant, need to draw the key parts come, this former leader does not belong to the "original family" of Unicom, but halfway transferred to Unicom less than two years that retired, the general resume is as follows.
In October 2016, he served as the general manager and secretary of the party group of China Post Group Corporation, and the chairman of the board of directors and secretary of the party committee of Postal Savings Bank of China Co., Ltd.
In July 2018, he was appointed as the director, general manager and deputy secretary of the party group of China United Network Communications Group Co., Ltd.
On March 11, 2020, China Unicom announced that the Board of Directors of the Company received a written resignation submitted by Mr. Li Guohua, Director and President of the Company.
What is interesting is that Unicom's handling of the incident can be called a quick knife to cut through the chaos, and on the day when the official announcement that Li Guohua was investigated, Unicom held a work conference on party building and party style and clean government construction in 2022, and the participants collectively watched the warning education film. Immediately after that, on the morning of the 19th, a public announcement was issued saying that it would fully cooperate with the Central Discipline Inspection Commission and the State Supervision Commission.
It is just difficult to predict that Unicom will not abandon its achievements in this storm with the help of the prestige value brushed up by the Winter Olympics.
In addition, from the performance point of view, the gap between China Unicom and mobile and telecom is getting wider and wider.
Let's talk about the performance of Unicom in the first two months. According to the operational data released by the three operators in December, mobile's business net increased by 109,000 in December last year; Telecom's mobile users increased by 490,000 in December last year; and China Unicom's subsidiary mobile outgoing users decreased by 225,000 net.
In January this year, mobile customers added 4.497 million; telecom customers added 3.07 million, Unicom net increased by 1.130 million households, it does seem to have improved, but according to statistics, in the three years from 2019 to 2021, China Unicom only added 2 million mobile phone users.
In a few months, the challenge that Unicom needs to face is that the radio and television release number. The cake of the communication market is so big, the increment is at the top, everyone fights with each other, the original position is difficult to defend, new players are about to arrive at the battlefield, can Unicom carry it?
We can see that whether it is the market or corporate reputation, Unicom seems to have been going downhill, and now Unicom is like a big ship with many holes, how long it can sail, and whether it will eventually escape the end of the merger, these are all question marks.