On September 7, 2020, the Wuling brand held the first public appearance of the world's first flagship model, Wuling Capgemini, at the SAIC-GM-Wuling Prospect Center. At that time, there was a lot of discussion in the market about "after changing the silver label or not Wuling" and "is this price a brand up".
Time flies quickly, and in the blink of an eye, it has been a year and a half since the listing of Wuling Capgemini. Under the witness of the market, the first model carrying Wuling's global silver label strategy has sold more than 100,000 units, which can be regarded as a successful creation of a new category of "big four-seat family cars" and occupied a place in the household car market.
Last night, at the brand conference, Wuling announced the listing of Wuling Capgemini 280T Jinqing, and the new car released a total of 1.5T CVT automatic premium and 1.5T CVT automatic flagship 2 models, the official guidance price was 115,800 yuan and 125,800 yuan respectively.
From the price point of view, the price range of 8.58-116,800 yuan for the four models of Wuling Capgemini 280T has increased again, continuing the upward mission of the Wuling brand.
The place that makes it more expensive is that the new car will be equipped with the Ling OS Lingxi system independently developed by Wuling on the basis of following the global quality car manufacturing standard of Wuling Silver Standard, and the engine has been optimized and upgraded, which can be understood as an advanced version of Wuling Capgemini.
There is little change in space, inheriting Capgemini's "4+X" seat layout. That is, the second row of seats is equipped with suspended four-way slide rails, the front and rear sliding distance is 560mm, the support for horizontal sliding is 160mm, and the third row of seats can be independently hidden and reclined, and a variety of seat space structure combinations.
One of the biggest changes is reflected in the momentum, which must have something to do with market data feedback. In response to the needs of family users, the Capgemini 280T is equipped with a new 1.5T turbocharged in-cylinder direct injection engine, using 350bar high-pressure direct injection technology, the maximum horsepower increased from 147Ps to 177Ps, and the peak torque increased to 290N·m.
In terms of parameters, its acceleration performance has been improved, while the Capgemini 280T engine has also improved the hysteresis of the supercharged engine, and with the optimization of NVH performance and powertrain durability, it is better at handling noise and handling details. At the same time, the new engine adopts a mid-mounted VVT with a continuously variable intake exhaust timing system, which also helps to save fuel.
In addition to the power increase, the Ling OS Lingxi system on the Capgemini 280T is also one of the highlights.
Last year, when Wuling announced the brand's entry into Silver Label 2.0 in Wuzhen, it brought the Ling OS Lingxi system. It is reported that under the run-in of more than 5 months, the new generation of Ling OS equipped with Wuling Capgemini 280T has been continuously optimized after the OTA upgrade. However, today, While wuling is counting on this car machine system that can continuously recognize instructions to warm people's hearts, it must also be prepared to withstand the continuous and large-scale test of users.
Since it is a brand conference, in addition to product updates, it is naturally indispensable to strategic release.
This year, Wuling 2022 Wuling brand conference, the scene officially released the "China Wuling two wings fly together" brand strategy, with "user wings" and "technology wings" to open a new journey of brand upwards.
The official explanation for this is: "China Wuling" means the original intention and mission of Wuling people for building a national automobile brand; "two wings flying together" is to continuously improve the brand user experience and technical strength on the basis of the user's original intention, and create a better life for the user with innovative breakthroughs.
At the scene, when I heard the words "China Wuling", two different scenes flashed in the author's mind. One is "Wuling Mask" and the other is "China Li Ning".
The former is not difficult to understand, in early 2020, Wuling transformation production line production masks have been praised by public opinion, Wuling wants to continue to forge the advantages of "what the people need, Wuling will create", and the latter Is Wuling has seen the Li Ning brand taste the sweetness in the context of domestic products over the years, learn from it.
In my opinion, these two understandings are not wrong, and both represent a reasonable strategy for Wuling to get closer to consumers and create its own business card.
"Two wings flying together" means that Wuling compares users and technology to wings, adding wings in the year of the tiger and opening a new journey of brand upwards. The logic behind it lies in the continuous improvement of user experience and technical strength, the development of a comprehensive 2C user direct connection model, and the continuous deepening of user needs.
Last year, the number of global users of Wuling exceeded 25.5 million, and achieved cumulative sales of 1.76 million vehicles throughout the year. In the same year, its "big four-seat family car" Wuling Capgemini ranked first in the sales volume of MPV of the same level, and Wuling Star achieved the first annual sales of SUVs within 100,000 yuan. The cumulative sales of Hongguang MINIEV, which continues to be high-light, exceeded 580,000 units, ranking first in China's new energy vehicle sales for 17 consecutive months, promoting the popularity of new energy vehicles.
Especially in the context of the complex car market mixed with chip shortages during the epidemic, such achievements are enough to make a brand start thinking about moving towards the next new stage of development. The brand release of the opening year has clarified the development direction of Wuling.
It is worth mentioning that at the end of the launch event, Wuling unveiled a surprise Easter egg - Wuling will launch the brother model of Xingchen, that is, Wuling Jiachen, a seven-seat family car in the Wuling Global Silver Label.
Wuling Capgemini is quickly occupying a place in the large four-seat family car market with its rapid access to new categories, and the listing of Wuling Capgemini 280T Jinqi means that Wuling continues to deepen its attitude and ambition to this market.
So, can Wuling Jiachen, launched under the background of the opening of the three-child policy and the increasing demand for 7-seater models, play another triumphant song for this brand?