Recently, the opening season has ushered in the opening season across the country, and the opening equipment has ushered in a wave of consumption boom. On February 21, Suning Tesco released the "2022 Spring School Season Consumption Report", which shows that since February 7, massager sales have increased by more than 2 times compared with the Spring Festival, and health, intelligence and convenience have become a new trend in primary and secondary school students' consumption.
Valentine's Day superimposed on the beginning of the school season, beauty, health care has become the hottest topic among college students. Suning Tesco data show that since February 7, the sales of cervical spine massagers have increased by 214% compared with the Spring Festival, of which Hangzhou, Nanjing and Wuhan massager sales ranked in the top three, which can be said to be "the three cities that colleges and universities love to maintain health". Under the wave of the "TA economy", college students are paying more and more attention to personal image. During the back-to-school season, sales of electric shavers increased by 164% month-on-month and beauty instrument sales increased by 145% month-on-month.
In terms of game entertainment and digital products, the game book has the highest sales in Nanjing, Beijing and Shanghai, and can be described as "the three cities with the strongest atmosphere of eating chicken in colleges and universities", of which Lenovo, HP and ASUS are very popular in colleges and universities. A lively gaming experience also needs equipment assistance, and the gaming mouse and keyboard sets on the Suning Tesco platform increased by 60% month-on-month. In the choice of mobile phone categories, the most favored mobile phone brands of college students are Apple, Glory, and Xiaomi.
In winter, small insulation appliances become popular on campus and become a gas station for the opening of the school. Suning Tesco data show that during the school season, the sales of thermos pots increased by 182% compared with the Spring Festival, and the sales of electric cooking pots increased by 45% month-on-month, of which electric cooking pots sold the hottest in Hangzhou, Chengdu and Dalian.
In the opening season, the equipment for primary and secondary school students is becoming more and more healthy, intelligent and convenient. The report shows that the sales of learning desks increased by 197% compared with the Spring Festival, of which the function of lifting and lowering and correcting the sitting posture has attracted the attention of parents. Eye-protecting table lamp sales increased by 134% month-on-month, and intelligent photosensitive table lamps were preferred. Printer sales increased by 180% month-on-month, becoming a must-have item for many families to improve their learning efficiency.
In addition to smart hardware, smart wearable devices have also become the choice of many parents. The report shows that the sales of children's telephone watches increased by 75% month-on-month, of which the most popular price is 400-600 yuan, and GPS positioning, video calls, and waterproofing are the three features preferred by parents to buy children's phone watches. It can be seen that parents of primary and secondary school students pay more attention to their children's health and safety while paying attention to learning.