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In fact, this article was almost inspired to write a little bit a few days ago, but it has been delayed until now to start writing, why? In fact, the biggest reason is that I have no interest in talking about this topic, to put it bluntly, it is "lack of desire, so it has been dragged on until now", why is there no desire? In fact, it is due to the fact that I do not have a clear answer to this question yet, that is, "what I am talking about now is only a relatively deep, but still superficial answer."
The so-called deep is that I stand at the demand level to look at this problem, and the surface is still I can not let go of the mobile phone itself to interpret this problem, so I can only look at the problem from the surface of the deep point of view, can not completely deeply look at the problem, this aspect, I will think deeply in the future and then slowly change, because this change is currently telling the truth the industry there is no ordinary person, even the well-known digital V can not forget the mobile phone to look at the industry from a completely deep level;
If there is, then it can only mean that its understanding is really quite high! You can ask yourself if you can "completely forget the phone and look at the phone with simple tools from a deep level", if you can, then your understanding is really strong! Can't and don't get discouraged, because it takes time.
So, one would ask what exactly is this question? That's right, the title says, "Where's the secret to non-flagship hot sales?" "We all know that now the mobile phone industry, there is a hot word called "flagship" Its hot selling trend is indeed 100% certain, because of strong performance, picturesque appearance, strong function, so it must lead to many people like, but the only drawback is that the price is indeed a little too expensive! So it is precisely because of the price problem that many people like the flagship in their hearts, but the reality is stranded
Why? It is the problem of money, at this moment, we will think of non-flagship "what is a non-flagship, that is, the mid-range machine, cost performance and other positioning-oriented grades", and what is the reason for the hot sales of these non-flagships? In the title has told everyone "that is, than what brand can really understand the needs of users, and then according to the needs to design mobile phones, so that the product sales are naturally available", so once you have such an idea, to tell you the truth I tell you ah" "you will not be tangling with the so-called rigid parameters, configuration", and at this moment for you the most important only two words "demand".
At present, to tell the truth can do non-flagships have a certain posture, it is estimated that xiaomi, of course, "red rice" is also counted, why? Because they are a company, and why can Xiaomi make the non-flagship have a certain posture, because this brand understands the needs of a wide range of users, so now you think that the non-flagship is the "price" to win?
The old rules, for example, are your favorite Xiaomi Mi 12X, first of all, its price is 3199 yuan, the basic positioning is "the grade of the mid-range flagship", and then it is also in line with the current "buy new do not buy old ideas" that you care about, after all, the release time is not very long, and the above views are obtained! Is to see the time point of the basic configuration of Xiaomi 12X, the processor uses Qualcomm Snapdragon 870 "although there is no extreme performance, but the stable power consumption is actually the advantage of 870", and then the screen of the machine is 6.28 inches, the refresh rate is 120HZ "is also a relatively good small screen mobile phone in the vast mobile phone industry", giving people who are accustomed to small screen operation a good choice!
Taking pictures with a 50 million pixel main camera and a front 32 million pixel selfie, other functions do not have a 3.5MM headphone jack, but there are NFC functions and infrared functions that you like, so the Xiaomi Mi 12X is definitely a veritable mid-range flagship phone, why? Because it can ensure smooth characteristics in performance, in the appearance is also in line with the public beauty, the size of the screen can also make the small screen party have a sense of intimacy, on the speaker can have immersive sound effects "pay attention to the sound effect, not the sound quality, the speaker does not talk about sound quality."
Write at the end! Anyway, it is still a sentence, I give an example of Xiaomi 12X is not to say how good it is, but to prove its own point of view, why can the non-flagship be hot? The focus is not on price, but on whether the brand understands what users need, and then responds to the product from what is needed."